• We collect your personal data to create and maintain your Apple Music for Artists account.
• You have the option to provide additional personal data in your Apple Music for Artists profile, submit content, and receive communications.

Creating an Account

Apple Music for Artists is a platform that allows artists and bands to record, release, and promote their music on Apple Music. You can also receive insights and analytics highlighting how listeners discover and stream your music. To create and manage your Apple Music for Artists account, you will need to use your Apple Account. When you sign in to Apple Music for Artists with your Apple Account, Apple will receive your username, email address, and information about your activity within Apple Music for Artists. The first time you sign in, you will be asked to accept the applicable terms and conditions. After you accept the terms and conditions, you will be asked to claim your artist page. Only artists or artist managers can claim an artist page and you must have live content on Apple Music for at least five business days before an artist page can be claimed. You may be asked to provide additional information to help us verify your identity or relationship to the artist or band, including your email, phone number, label information (such as your label name, label contact, label email, and label phone number), management information (such as your management company name and your manager contact name, phone number, and email), any available distributor connections, personal websites, and other social media accounts. Apple uses the above information to provide the Apple Music for Artists service. We may also use this information to help us detect fraud or misuse of the platform.

After you create your Apple Music for Artists account, you may choose to add additional users (such as a label representative) to your Apple Music for Artists profile. Any authorized user who has access to your artist account on the Apple Music for Artists platform for administrative or other purposes can view the name, email address, and role assigned to other users you add to your Apple Music for Artists account. You can remove a user from your account at any time by going to Account > Edit, clicking the user name, then clicking Remove.

If you provide your social media accounts, you will be asked to authenticate to those accounts. When you do so, we will receive a token that we use to access and record your profile name or username, whether your profile is verified, and the pages with which you are associated on the social media platform. We then discard the access token. This information is used to help verify your identity or relationship to the artist or band.

Apple Music for Artists Profile

Once you create your account, we will use the personal data provided to generate your Apple Music for Artists profile. You or an authorized user who has access to your artist account may choose to provide additional information for your profile, such as your hometown, date of birth, personal pronouns, and images, but this is entirely voluntary. You may also choose to answer questionnaires available on Apple Music for Artists, including questionnaires about your music preferences. Apple uses the information in your profile for the purposes of providing services that you have requested, to update your publicly available artist profile on Apple Music, and as required to administer your account.

Apple may also receive certain personal data (such as your birth name, date of birth, birth place, and gender) about you through contractual arrangements with third-party partners. Apple uses the information provided to support your content available in Apple Music and to update your publicly available artist profile on Apple Music.

Analytics

Apple may collect information about your use of and interaction with the Apple Music for Artists platform and features to help to improve and optimize Apple Music for Artists. Apple also collects information about your music’s performance on Apple Music to provide you with visual and textual displays of relevant analytics in the Apple Music for Artists platform and for Apple’s business purposes (such as analyzing use of the Apple Music for Artists platform and to help Apple improve the platform and related products and services). This includes information about the number of releases you have on Apple Music, number of song plays, number of fans, and your top tracks and countries. Apple will continue to process this information for so long as you maintain an Apple Music for Artists account.

Disclosure to Third Parties

Apple may provide limited personal data about you and performance metrics about the content you have available in Apple Music to record labels and publishers so that they can measure the performance of your content in Apple Music. This includes information such as your name, alias, date of birth, radio play metrics, and music chart rankings for content available in Apple Music.

Communicating with Apple

If you have questions about Apple Music for Artists, you can contact support at artists.apple.com/contact-us. Apple will use the information you share, including personal data (such as your name and Apple Account), to process your request.

When you use Apple Music for Artists, you also have the choice to receive certain communications from Apple. You can opt out of marketing messages by clicking the unsubscribe link in a marketing email. You can manage your communications preferences on artists.apple.com by going to [your name] > Edit Profile, then selecting or deselecting “Email me about new features and updates to Apple Music for Artists” and clicking Save. In the Apple Music for Artists app on iOS, tap the Profile icon, then tap to turn on or off News & Features.

Account Deletion

You can request to delete your Apple Music for Artists account by submitting a request to artists.apple.com/support. If you request to delete your account, you will no longer be registered with Apple Music for Artists and you will no longer have access to the account. Except as otherwise required by law, any personal data you provided in connection with the creation and use of your Apple Music for Artists account will be deleted. If you have questions or concerns about how your personal data is used as it relates to Apple Music for Artists, or you would like to reach our Data Protection Officer, you can contact us at [email protected].

Data Retention

Apple retains personal data only for so long as necessary to fulfill the purposes for which it was collected, including as described in Apple’s Privacy Policy or in our service-specific privacy notices, or as required by law. When assessing retention periods, we first carefully examine whether it is necessary to retain the personal data collected and, if retention is required, work to retain the personal data for the shortest possible period permissible under law.

Applicable Legal Basis for Processing Personal Data

We process your personal data in Apple Music for Artists generally for performance of your contract with Apple, as necessary for providing the service, and to comply with our legal obligations. Where consent is the appropriate legal basis, we seek it in accordance with applicable local law.

Where applicable local law provides, we process personal data as necessary for purposes of our legitimate interests or those of a third party, in order to:

• Provide you with access to Apple Music for Artists
• Help to improve and optimize Apple Music for Artists, and send you communications about Apple Music for Artists, and other Apple products, services, and offers that may be of interest to you
• Create and maintain your Apple Music for Artists account
• Prevent fraud and other malicious activity

The data used includes:

• Information related to your use of Apple Music for Artists, including your interactions with features
• Your account data, such as your Apple Account
• Your device data, such as its device identifier
• Your usage data, such as your interactions with the Apple Music for Artists platform

Non-Personal Data

Apple collects non-personal and aggregated data about your use of the Apple Music for Artists service. Apple may use this information to improve Apple products and services.

Other Information

Apple may use cookies and other technologies within the Apple Music for Artists platform. Such cookies enable us to maintain your session and to personalize your experience on the platform, help us measure the effectiveness of the platform, and improve user experience. Cookies are removed if you explicitly sign out. Otherwise, the cookies persist on your browser. However, cookies used on the Apple Music for Artists platform do not track any information related to your browsing activity or actions on other sites. For more information, see the Cookies and Other Technologies section of Apple’s Privacy Policy at www.apple.com/legal/privacy.

At all times, information collected by Apple will be treated in accordance with Apple’s Privacy Policy, which can be found at www.apple.com/privacy

Published Date: November 6, 2024