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9 Case Studies on Successful AI Integration
Pulse February 27, 2025Computer scientist Andrew Ng famously likened artificial intelligence (AI) to electricity, because it holds the power to radically transform not just one industry, but, rather, nearly all of them. Just as agriculture, transportation, communication, and manufacturing were all revolutionized by the harnessing of electricity, so too will they be revolutionized by the advent of AI. Nor is the marketing industry excluded from the potentialities unlocked by AI breakthroughs; indeed, marketers have been some of the first and most forward-thinking adopters of the technology, demonstrating its rich applications for advertisers and promising a rich future of fruitful applications.
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Market Mix Modelling: What Marketers Need to Know Right Now
Leading Edge February 27, 2025For years, MMM was the analytics equivalent of a clunky mainframe computer — complex, slow, and about as agile as a freight train. Marketers would wait months for a report that was practically ancient by the time it landed on their desk. Those days are over.
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The Death of the Demographic: Why 18 to 49 Ain't It Anymore with Michael Clinton
On Scope February 27, 2025Author Michael Clinton joined host Mike Berberich to discuss the staggering buying power of the 50-plus demographic, outlining how brands are leaving millions in revenue on the table by ignoring this segment and providing tips for how to reverse the trend.
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X Rolls Out Two New AI Tools for Advertisers
Marketing News February 26, 2025The AI arms race is starting to accelerate. X announced late last week that it was debuting two new AI features, including tools to create ads in seconds. The move comes on the heels of rival ChatGPT launching two new e-commerce AI tools and Meta saying that it was expanding its generative AI tools to encompass video content.
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Delta CMO Alicia Tillman: Why the Future of Air Travel Looks More Like a Five-Star Hotel
Leading Edge February 26, 2025A great hotel concierge doesn't just make dinner reservations — they orchestrate experiences, anticipating needs before they arise and turning ordinary moments into memorable ones. Now, Delta is bringing this same mindset to air travel, powered by AI. At the 2025 ANA/AEF Future of Marketing Leadership event, Delta CMO Alicia Tillman revealed how this vision is transforming the airline industry, where product differentiation has traditionally been fleeting — after all, every carrier flies similar aircraft and can quickly match new entertainment options or seat designs.
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Want to Get Mixed Media Modeling Right? Start with Your Data!
Knowledge Partners February 26, 2025In this article written by industry veteran, John Fix, with contributions from SiriusXM Media, advertisers will learn how they can optimize their audio investments and improve ROI by refining their data inputs and leveraging response curves within their MMM tools.
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Beyoncé and Levi's Belt Out the Latest Iteration of 'REIIMAGINE'
Marketing News February 25, 2025Beyoncé and Levi's are teaming up for the second chapter of the Levi's campaign "REIIMAGINE." The spot, titled "Pool House," features an all-denim-clad Beyoncé saddling up to a pool table to show her opponent, played by actor Timothy Olyphant, how things are done.
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The Great Unbundling
Partner Content February 25, 2025As the industry becomes more omnichannel and regulatory scrutiny increases — most notably through the DOJ's antitrust trial against Google — the tradeoffs of relying on integrated platforms have become increasingly untenable and intolerable. In 2025, the longstanding conflicts of interest between buy-side and sell-side media technology will finally be resolved.
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The Magic Window: 5 New Creative AI Breakthroughs to Boost Your Marketing
Leading Edge February 24, 2025James Dow, gen ai creative director at Brandtech, discussed five stories impacting the creative industry this month. See Dow’s commentary below.
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Marketing News Quiz for February 22, 2025
Marketing News Quiz February 22, 2025In this week's marketing news quiz: Nike cozies up to a Kardashian, Walmart's quarterly earnings come in, a Gallup poll on the size of the LGBTQ+ population, and more.
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Why Programmatic DOOH Deserves a Place in Your Multichannel Strategy
Leading Edge February 21, 2025Programmatic digital out-of-home (DOOH) advertising is quickly becoming vital to modern marketing strategies, bridging the gap between digital precision and real-world engagement. With advancements in programmatic technology, DOOH now offers advertisers the ability to target specific locations, reach the right audiences, and deliver highly relevant messages in real time. This evolution allows brands to create a seamless consumer journey by integrating DOOH with other programmatic channels, like mobile and connected TV (CTV).
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Editor Highlights: First-Party Data, the Future 100, and Job Trends
Pulse February 21, 2025Do you feel like it’s a challenge to keep up with the latest trends, best practices, and marketing strategies? You aren’t alone. Bimonthly, ANA’s Pulse will highlight content within ANA’s resources hub, from Industry Insights, Knowledge Partner contributions, ANA Magazine, case studies, Marketing 101, Tools and Playbooks, and more. This way, the hard work of finding actionable insights, marketing trends, and helpful guides is done for you.
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How to Bolster Loyalty Marketing
Trends and Technology February 21, 2025In an attention economy shifting into overdrive, loyalty programs are an increasingly crucial asset for marketers, as they provide an opportunity to distinguish their brand from competitors, strengthen relationships with customers, and drive sustained purchases.
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How to Manage Distinct Brand Assets
ASK Answers February 21, 2025How do I manage my brand’s distinctive assets, things like colors, fonts, and shapes?
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The 2024 Multicultural Excellence Awards Showcase Marketing That Celebrates Hispanic Heroes
Pulse February 20, 2025The 2024 Multicultural Excellence Awards shined a spotlight on advertisers who shined their own spotlight on the many varieties of Hispanic heroism, highlighting the various ways in which members of this community make important and valuable differences in culture through actions that are undertaken, at times, on grand stages and, at others, only in the intimate contexts of domestic or local settings.
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Creating Super Bowl Sized Growth with a TikTok Attention Span
Leading Edge February 20, 2025We live in an attention divergent society. From the short form social video to which we’ve become accustomed to the often second (or even third) screening it while watching TV, consumers have an abundance of content options. How do you break through with your commercial when people have too many options to pay attention to?
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TikTok Returns to the Major App Stores
Marketing News February 19, 2025After being removed from U.S. app stores on January 19, TikTok has returned to Google Play and the Apple App Store as of February 13. The reinstatement of the app suggests that the largest tech companies are confident that they won't face repercussions if they don't abide by the app's ban in the U.S.
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Social and TV: The MVP Brands Left on the Bench This Super Bowl
Leading Edge February 19, 2025Here’s the problem upfront: Maximizing Super Bowl ROI.
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The Decline in Interactions with Branded Social Media Posts
Money Slides February 18, 2025Interactions with branded social media content peaked in 2017 and have been slumping ever since, according to data from marketing solutions and insights firm XPLAIN.
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Duolingo Killed Off Its Beloved Mascot. Or Did It?
Marketing News February 14, 2025Language learning app Duolingo announced this week that its popular owl mascot, Duo, had died. The company offered to give users more information about the cause of Duo's death if they keep up on their language lessons, fueling curiosity and engagement.
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