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Marketing News Quiz for February 15, 2025
Marketing News Quiz February 15, 2025In this week's marketing news quiz: adidas inspires, Duolingo kills its mascot, BuzzFeed wants to fix social media, and more.
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How Marketers Brace for the European Accessibility Act
Trends and Technology February 14, 2025Despite ample lead time, many brands remain ill-prepared for the European Accessibility Act, which goes into effect on June 28, 2025. Those marketers who haven't already started may need to enhance their websites and algorithms to comply with the comprehensive new law and cater to people with disabilities.
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The 2024 Multicultural Excellence Awards Spotlighted Marketers Who Aided and Lent Visibility to the LGBTQ+ Community
Pulse February 13, 2025Members of the LGBTQ+ community often face circumstances that, at best, elide them from popular culture, or, at worst subject them to outright violence. Empathetic marketers recognize the injustice of such treatment and at times find opportunities to combat it. The 2024 Multicultural Excellence Awards took notice of such efforts undertaken in the past year and celebrated them.
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Being a Certified B Corporation Is No Easy Task – But Totally Worth It
Leading Edge February 13, 2025As cited by B Lab, over 8,000 companies worldwide are Certified B Corporation businesses, but fewer than 2 percent of advertising agencies in the U.S. and Canada have earned this status. Achieving B Corp Certification signals to the world that you think deeply about the impact your business has on employees, clients, communities, and even the planet.
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The Performance Marketing Fallacy with Maggie Gross
On Scope February 13, 2025Deloitte Digital’s Maggie Gross joined the show to discuss the origins of how branding and performance marketing have become siloed, how senior marketers can better sell branding to the C-suite, and tips for how to more accurately measure branding efforts.
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New adidas Ad Campaign Calls Out Negative Aspects of Amateur Sports
Marketing News February 12, 2025adidas is launching an ad campaign that puts the spotlight on negative behaviors associated with amateur sports and recommends how to switch to positive actions. A new study showing that four in five amateur athletes regularly experience unhelpful behavior from coaches, parents, supporters, and teammates helped to inform the ad creative.
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You Can’t Be Serious About Gen AI without a Responsible AI Policy in Place
Leading Edge February 12, 2025Generative AI (gen AI) is a transformative technology with a ton of benefits. But it also introduces a range of challenges, including the potential for misuse. Without a responsible AI policy, organizations risk serious consequences, as highlighted by recent controversies involving the use of the technology.
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'Climb for Clean Air' Raises the American Lung Association to New Heights
Social Impact February 10, 2025The American Lung Association's "Climb for Clean Air" challenges budding alpinists to climb some of the most iconic peaks of the Pacific Northwest. Part of the program's longstanding appeal is enabling volunteers to strive for personal goals while sharing their feats with friends and family.
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Lack of Brand Building is Costing Your Company Millions in Value
POVs February 7, 2025Matthew Schwartz provides three tips for helping you and your team overcome C-suite skepticism about brand marketing, which is a proven value driver for businesses.
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McDonald's Brings Back Uncle O'Grimacey After 40 Years
Marketing News February 6, 2025McDonald's is bringing back its seasonal Shamrock Shake, along with Uncle O'Grimacey, a character from McDonaldland that hasn't been seen in decades, to help raise money for Ronald McDonald House Charities.
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The 2024 Multicultural Excellence Awards Championed the Black Community
Pulse February 6, 2025The 2024 Multicultural Excellence Awards celebrated the work marketers undertook in the past year to lend visibility to and champion the causes most important to the Black community. Those efforts took myriad forms, from combatting discrimination, to welcoming African Americans into apparently inhospitable spaces, to uplifting Black culture — whether represented by Black achievements in filmmaking or, in the case of Red Stripe, the Afro-Caribbean heritage of Jamaica.
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Building Trust Through Ethics: Key Takeaways from the ANA 2024 Ethics Compliance Report
Ethics Issue Alerts February 5, 2025Consumers want better experiences with their ads. The ANA Center for Ethical Marketing is dedicated to advancing ethical marketing best practices for our members and the industry while safeguarding advertising and marketing freedoms. Our robust self-regulatory enforcement program provides education, tools, and compliance services for ethical marketers and consumers. This serves to build trust in the marketplace as consumers engage with their favorite brands.
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How to Cut the Marketing Jargon and Communicate Like a Person
POVs February 4, 2025Matthew Schwartz shares a few tips for how marketers can banish nonsense phrases and silly metaphors and return to a world where professionals speak like they're — well — a person.
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TAG US Ad Fraud Savings Report
Knowledge Partners February 4, 2025TAG’s 2024 US Ad Fraud Savings Report quantifies the financial savings achieved as a result of cross-industry efforts to reduce ad fraud in the digital advertising ecosystem.
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Lime: Creating Shared Sustainable Transportation for All
Event Recaps February 4, 2025Lime, the world's largest shared electric vehicle company, showed its support during 2024 Pride with a campaign that combined OOH and social.
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Global CMO Growth Council Delegate Handbook
CMO Content February 3, 2025Delegates are united by shared leadership and a commitment to advancing the global marketing agenda. The Growth Council provides a platform for CMOs to tackle common challenges together while learning from one another.
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This Is How You Keep Up with Marketing Innovation
Podcast Clips February 3, 2025Mastercard’s Raja Rajamannar shared his personal tips for how he stays ahead of the breakneck speed of change in marketing, while also discussing how to keep the whole team abreast of what’s happening.
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Marketers Need to Get Better at Marketing Their Efforts Within the Organization
Podcast Clips February 3, 2025Along with embracing profit-related KPIs, Mastercard’s Raja Rajamannar says that marketers simply must get better at promoting their efforts across the organization in order to get the support and investments needed for success.
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A Practical Guide to Marketing in the Future with Mastercard’s Raja Rajamannar
On Scope January 30, 2025Raja Rajamannar, chief marketing and communications officer at Mastercard, joined the show to share tactical tips for how marketing teams can operationally shift their organization’s focus from data to insights and how brands without unlimited budgets can keep up with the breakneck speed of change.
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A Conversation with The John F. Kennedy Center for the Performing Arts’ Kimberly J. Cooper
Pulse January 30, 2025In advance of her keynote presentation at the 2025 ANA Nonprofit Conference, the ANA Nonprofit Federation caught up with Kimberly J. Cooper, SVP of marketing for The John F. Kennedy Center for the Performing Arts, about her career journey, how she approaches shepherding an iconic brand into the future, and managing the challenges performing arts nonprofits face.
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