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2025 Enterprise SMS and Telemarketing Update: Critical New FCC Rules Take Effect as TCPA Litigation Risk Spikes
Webinar Rewinds February 11, 2025In this webinar, Eric J. Troutman, partner at Troutman Amin, LLP, broke down everything brands needs to know RIGHT NOW about critical changes to the SMS and telemarketing rules that impact everybody in the advertising ecosystem.
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Headless CMS: Agile Content Strategies for Modern Marketers
Webinar Rewinds February 6, 2025Discover how a headless CMS can revolutionize your content delivery and marketing flexibility. In this webinar, learn how this innovative approach enables seamless content distribution across multiple platforms, creating more dynamic and responsive marketing ecosystems.
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Interview with ANA CEO Bob Liodice: 2025 Marketing Trends and Insights You Need to Know
Webinar Rewinds January 30, 2025In this webinar, Bob Liodice, CEO of the Association of National Advertisers (ANA), shared his expert perspectives on the future of marketing, emerging trends, and what changes marketers should be prepared for in the year ahead.
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Sold Out: How a B2B Influencer Brand Trip Drove Unprecedented Demand
Conference Session Videos January 30, 2025In this video, Mikaela Maloney, media and PR manager at Ideal Industries, explained how to make an influencer brand trip successful in B2B marketing, despite having a niche audience and limited budget.
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Fueling Greatness: How Danone’s Nourish Your Hustle Campaign Championed World-Class Female Athletes
Conference Session Videos January 30, 2025Discover how Danone leveraged the energy of the Summer Olympics and the rise of women’s sports to spotlight the link between nutrition, strength, and resilience.
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Making the Complex Compelling: How Deloitte Turns Big Ideas into Relatable Stories
Conference Session Videos January 30, 2025In this session, learn how Deloitte, a global professional services firm, stepped outside of the expected to collaborate with creators, turning technical insights into relatable stories.
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Driving Cultural Conversations: How Experian Leverages Influencers to Amplify Awareness
Conference Session Videos January 30, 2025In this session, learn how Experian crafts campaigns that resonate with diverse audiences, selecting influencers who align authentically with key events and use their platforms to elevate brand awareness.
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From Performative to Performance: How DEI Can Move Forward Against Blowback
Event Soundbites January 29, 2025Lili Gil Valletta, CEO at Culture+ Group, addressed how marketers can combat the “death of DEI” by demonstrating the tangible business impact of inclusive marketing.
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Marketing Jobs Uncovered: Trends and Opportunities in the U.S. Job Market
Webinar Rewinds January 29, 2025In this session, Michael Wright, Managing Partner at Taligence, examined real-time jobs data to uncover trends in marketing roles, remote work, and the rise of dual roles.
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Creator-Influenced Shopping: Shaping the Future of Social Commerce
Conference Session Videos January 29, 2025As creator content becomes more of an imperative, social commerce is redefining how brands influence consumers at checkout. In this video, learn how brands are leveraging creators to power shopping experiences that blend entertainment, authenticity, and ease.
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How Hilton Creates Breakthrough Influencer Partnerships Rooted in Fan Passions
Conference Session Videos January 29, 2025In this video, discover how Hilton taps into audience passions to develop compelling influencer partnerships that showcase what it means to Stay with Hilton.
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From Social to Swipes: How Tinder Drives Buzz with Creator Marketing
Conference Session Videos January 29, 2025In this video, dating app Tinder and its agency partner Movers+Shakers shared tips for brands looking to get the most out of their collaborations with creators.
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How Starry Used Creator Partnerships to Win with Gen Z
Conference Session Videos January 29, 2025In this video, PepsiCo and agency partner Digital Voices shared how they used strategic partnerships with content creators to drive awareness and consideration of the new Starry brand among gen Z.
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Leveraging GenAI to Scale Content
Conference Session Videos January 29, 2025Pierre Tapia, Director of B2B Product Marketing at Adobe, shared how major brands are successfully leveraging GenAI to tackle the content bottleneck and scale on-brand content production.
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In-House Influence: Building a Creator Program That Delivers Beyond Likes
Conference Session Videos January 29, 2025Discover how to build a powerhouse in-house creator program that aligns seamlessly with your paid media team and drives meaningful results beyond surface-level likes and follows.
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NerdWallet Takes the Field
Conference Session Videos January 29, 2025In this session, learn how finance brands can navigate the hurdles of tapping creators in a highly-regulated industry and bridge the gap between financial literacy and cultural relevance using humor and relatable scenarios.
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Inside Principal Media Buying — Why You Should Say No
Webinar Rewinds January 23, 2025Discover the hidden pitfalls of principal media buying and their true impact on your brand’s performance. This webinar delved into why this practice persists, how it compromises niche media sources, and what marketers can do to demand transparency from their agencies.
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The Creative Consistency Revolution: Boosting Brand Impact through Compound Creativity
Webinar Rewinds January 22, 2025In this webinar, learn about the facets of creative consistency that matter, how consistency is linked to greater creative quality, the power of wear-in and longer agency tenures, and the brand and business effects that are linked to consistency.
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Pinterest Predicts 2025: The Not-Yet-Trending Report
Conference Session Videos January 22, 2025The key to predicting meaningful consumer shifts is trendspotters, who forecast trends, rather than trendsetters, who perpetuate them. In this video, Pinterest's Sydney Stanback unpacked how to tell the difference — and why it matters for both consumers and brands.
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Retail Trends Shaping 2025 and Beyond
Conference Session Videos January 22, 2025In this video, trends and innovation leader Piers Fawkes examined how AI-driven personalization, immersive physical spaces, and sustainability initiatives are transforming the retail landscape and reshaping consumer experiences.
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