Chart a Curriculum for Modern Marketing
The 2025 Future of Marketing Leadership Conference, February 12-13 in New York, was a collaboration between the ANA Educational Foundation, the ANA Global CMO Growth Council, and Columbia University and was curated around the Growth Council's four leadership priorities: Talent and Marketing Organization, Technology and Data, Society and Sustainability, and Brand and Creativity. This one and a half day conference brought together industry and academia to chart a 'curriculum for modern marketing,' offering inspiration, practical education, and the opportunity to explore the talent competencies essential to future success.
Conference Speakers
Alex Craddock
Chief Marketing and Content Officer
Citi
Emily Culp
Chief Strategy & Brand Officer
BodyHealth
April Denn
VP, Ad Sales
A+E Networks
Dan Dipiazzo
Chief Marketing + Experience Officer
Georgia Aquarium
Obioma (Oby) Enyia
Head of North America Consumer Connections and Media
The Coca-Cola Company
Michael Fox
Sr. Director, Marketing Transformation, Media & Marketing Effectiveness
Verizon
Julia Goldin
Chief Product & Marketing Officer
The LEGO Group
Lisa Gottardo
Executive Director of Employer Relations
Columbia Business School
John Hardy
SVP, MarTech
ANA
Jerusha Harvey
SVP Marketing Capabilities & Curriculum Design
ANA
Sheila Holman
Vice President, Marketing
United States Postal Service
Soyoung Kang
Chief Marketing Officer
EOS Products
Harry Kargman
Founder & CEO
Kargo
Bob Liodice
Chief Executive Officer
ANA
Gord McLean
President & CEO
ANA Educational Foundation
Oded Netzer
Vice Dean for Research & Arthur J. Samberg Professor of Business
Columbia Business School
Chi Ogbuehi
Vice President, Marketing Technology & Consumer Products
NFL
Joseph Prota
Global Director of Brand Marketing
IBM
Florian Péquignot
Vice President Human Resources – Global Brand Building
Procter & Gamble
Matt Quint
Director, Center on Global Brand Leadership
Columbia Business School
Prof. Miklos Sarvary
Carson Family Professor of Business
Columbia Business School
Bernd Schmitt
Robert D. Calkins Professor of International Business
Columbia Business School
Rajan Sehmi
Executive Director, Strategic Planning
OMD
Matt Silver
Head of Marketing Technology
Barclays US Consumer Bank
Manos Spanos
Chief Commercial Officer
Sunny Sky Products
Heather Strickland
Director of Global Marketer Learning
American Express
Sadie Thoma
Director, Americas Ads Marketing
Alicia Tillman
Chief Marketing Officer
Delta
AEF Talent Partners
