Elevate your Marketing IQ

A lack of diversity, equity, inclusion, and belonging (DEIB) in the workplace increases employee attrition, lowers productivity, and decreases creativity. This course will introduce marketing professionals to DEIB and its role in creating a productive and successful workplace. Participants will learn how bias functions in all people, how to identify it, and how to decrease bias. Participants will also develop skills to address resistance to DEIB and encourage acceptance of DEIB principles and concepts on an individual, team, and organizational level. Finally, participants will learn to use an actionable model for integrating DEIB into the fabric of their organizations to improve retention, promote effectiveness, and support innovation.

Lisa M. Harrison
MBA, Diversity and Human Resources Consultant

As Gen Alpha redefines societal norms and values, marketers must adapt their strategies to resonate with this influential demographic now. Don"t miss this opportunity to gain insights into the future of purpose-driven marketing and authentic advertising that will revolutionize the way you engage with Gen Alpha (girls) and their vast circle of influence to drive meaningful impact for your brand!

Yatisha Forde
Sr. Director, Insights and Thought Leadership
ANA and SeeHer

In an era where global challenges demand innovative solutions, brands with purpose can drive meaningful change. Explore how ETS leveraged a storied reputation to amplify its social impact.

Michelle Froah
Chief Marketing and Innovation Officer
ETS

In today’s corporate environment, if you can communicate well, you are unstoppable. This LIVE workshop will teach you how to plan and clarify communication for improved business results and improved influence within and across your organization. Participants will get a sneak peek into our proprietary step-by-step framework to improve their communication and persuade stakeholders. Learn the core persuasion tactics and essential ingredients that go into effective internal communications and propel stakeholders to action. 

Mary Czarnecki
Author, Speaker, and Brand Communications Strategist

Craig Smith, Head of Marketing Research and Insights at TIAA, considers how brand tracker studies can be set up for success. In this session, he explores the basics of brand tracking, best practices for setting up a study, philosophies on how to analyze and utilize the results, and setting expectations for how business initiatives can impact key metrics.

Craig Smith
Head of Marketing Research and Insights
TIAA

Ready to crack the code on TikTok success? In this session, speakers explored the findings of a report on the 100 brands winning big with TikTok creators.

Tim Sovay
Chief Business Development & Partnerships Officer
CreatorIQ

Steph Marr
Creator Marketing Partnerships
TikTok

Ayal Pascal
Vice President of Marketing
Allied of Skin

Tim Nollen is a sell-side equity research analyst covering media tech, a broad and evolving landscape including ad tech and streaming services in addition to traditional advertising and media. He was the lead on the 2024 report, "Retail media – Unlocking the next phase of digital advertising." In this session, Tim provided his insights on RMNs and an outlook for the future.

Tim Nollen
Director and Senior Analyst – Media, Entertainment, Advertising and AdTech
Macquarie Bank

In this session, discover how Babylist, the trusted platform for millions of growing families, transformed into a profitable media, commerce and health giant through a tech-driven growth strategy. Explore their diversified revenue streams including affiliate marketing, advertising, showroom placements, and exclusive partnerships. Learn how influencers ranging from celebrities to contextually-relevant creators fueled their meteoric rise. Uncover how all of the above have driven their exponential growth trajectory and apply similar principles to your marketing strategies. Don"t miss these key insights on charting a course for tech-driven growth.

Liz Primm
VP
Babylist

Matt Cleary, U.S. head of enterprise retail at TikTok, and Tiffany Mendez, paid social media manager at Fabletics, shared insights demonstrating the reach and influence of TikTok on consumers and how Fabletics utilizes user-generated content, TikTok creators, and an external agency to fuel its success on the platform.

Matt Cleary
U.S. head of enterprise retail
TikTok

Tiffany Mendez
paid social media manager
Fabletics

Three lifelong friends, known as the "Dudes" and the co-founders of DUDE Wipes, founded the flushable wipe brand taking on Big TP. Despite becoming a Shark Tank darling and one of the fastest-growing brands in men’s hygiene, DUDE Wipes’ fearless marketing pursuit has led to market share gains, increased awareness and significant sales increases, all while maintaining their unique brand personality. In this session, learn their secrets to punching above their weight including, saying yes to unconventional opportunities and how to take calculated risks that pay off, how to build an in-house and external marketing team to develop content at speed and scale (their award winning Super Bowl takeover with Travis Kelsey and Taylor Swift as an example), and why strategic partnerships (like the NFL, Nascar, Pat MacAfee and more) are critical to growth.

Ryan Meegan
Chief Marketing Officer
DUDE Wipes

This session will feature an overview of “state of the state” of creativity as a business driver in the context of how ‘brand’ is evolving and the challenges facing marketing – from CMO influence in their businesses, to the struggle to find a sustainable business model for agencies, to the dominance of performance marketing techniques, and more. This session will also showcase two digital-first brand who will uncover why and how brand and creativity matter within their organizations and how they are critical business drivers for their companies.

Ann Marie Kerwin
Americas Editor
WARC

Kory Marchisotto
Chief Marketing Officer
e.l.f. Beauty

Jasmine Taylor
Head of Consumer Marketing
Instacart

Dr. Marcus Collins
Best-Selling Author
FOR THE CULTURE

Life is rich with inspiring moments that matter everyday. And advertising can shine the light on some of those moments and a brand idea can makes those moments more memorable and more meaningful which can drive growth. Procter & Gamble provides products that people use daily. And those products offer huge opportunities, because everyday moments are rich with creative inspiration that drives growth. In this session, learn how the world’s largest advertiser finds inspiration for growth in the everyday.

Marc S. Pritchard
Chief Brand Officer
The Procter & Gamble Company

In this session, the Chief Digital & Marketing Officer at L’Oreal Groupe will uncover the key catalysts for future growth and detail their strategy to Augment marketing with creativity, founded on a strong digital & tech core.

Asmita Dubey
Chief Digital and Marketing Officer
L’Oréal Groupe

With Election Day just around the corner, what can marketers learn from political campaigns? This session will offer a framework on how political campaigns position their candidates as brands and provide commercial examples for how marketers can do the same.

Mark Penn
Chairman and CEO
Stagwell

Join Aron North, CMO and Commercial Owner at Mint Mobile, and Andrew Fried, SVP of Direct to Consumer, as they reveal the secrets behind driving hypergrowth in today’s competitive landscape. In this dynamic session, you"ll discover how to build a hypergrowth culture that balances brand-building for long-term loyalty with immediate sales impact. Learn strategies to ensure your company thrives by making your value proposition irresistible, setting high growth standards, and consistently exceeding them.

Aron North
Chief Marketing Officer
Mint Mobile

Andrew Fried
Senior Vice President, DTC
Mint Mobile

The chief executive of one of the world’s biggest marketing festivals shares his thoughts on the importance of creativity and being an accessible leader.

Simon Cook
Chief Executive Officer
LIONS

Explore how AI can supercharge your creative strategy and help you stay ahead in today"s fast-evolving marketing landscape.

Michael Cohen
Global Chief Data and Analytics Officer @ AIOS
Plus Company

Crystalyn Stuart-Loayza
Chief Digital Officer
Citizen/Mekanism

Learn how to build coalitions within the company to identify and connect data not normally used in sales or marketing to drive outcomes with B2B buyers for retention and growth goals, as well as how to use data to drive better outcomes with current and future customers will also be discussed.

Tiffany Grinstead
Vice President, Personal Lines Marketing
Nationwide

As the world"s fifth-largest food and beverage company and among the most recognized household brands, Kraft Heinz was dealing with ineffective measurement programs that were high-level, lacked forward-looking decisioning capabilities and done in isolation across its 30+ brands. Digital transformation was on the horizon as Kraft Heinz was looking for a unified commercial marketing measurement approach that balanced strategy with actionability and accountability. In this session, Kraft Heinz shared how their partnership with Analytic Partners led to the implementation of Commercial Analytics.

Tim Gaertner
Global Head of Commercial Advanced Analytics
Kraft Heinz

During a session at the ANA"s 2024 Measurement and Analytics Conference, the ANA and a panel of industry leaders gave an update on the progress that is being made toward the development of a cross-media measurement solution.

Bill Tucker
president Aquila
group executive vice president ANA

David Spencer
manager, emerging media and partnerships
General Motors

Ryan Stonehouse
director global YouTube
video solutions Google;

Nicole Gileadi
chief strategy officer and managing director — North America
Kantar Media

In this dynamic panel discussion, featuring Gain Theory, VML, and Lululemon, speakers explored the topic of creative measurement and the role which GenAI could play.

Shawn O’Neal
CEO of Americas
Gain Theory

Aaron Frye
Executive Creative Director
VML

Jacob Bradbury
VP Marketing & CRM Analytics
Lululemon

Olivia Hawkins
Senior Director
Gain Theory

GM is front and center in understanding the consumer behavioral shifts, leveraging high-propensity 1st party audiences, and testing new forms of measurement and currencies. In this video, David Spencer shared GM’s view of the evolving TV landscape (inclusive of Linear, CTV, and Addressable), approach to targeting and activation, and considerations in modernization of TV measurement.

David Spencer
Manager, Emerging Media and Partnerships, Global Media Operations
General Motors

The past two years have been a whirlwind of change. AI is remaking the work we do as marketers. As both a producer and consumer of AI solutions, Google is committed to being "Customer Zero" for its own tools. In this keynote, Sarah Kennedy will share lessons from Google"s journey embedding AI into the fabric of our own strategic marketing and the impact this has had on growth and productivity.

Sarah Kennedy
Vice President, Global Demand & Growth Marketing, Google Cloud
Google

We all know AI is the frontier, Responsible AI is still wildly undefined making it the frontier of the frontier. Over the past few years, principles around developing AI responsibly have proliferated and, for the most part, there is overwhelming agreement on the need to prioritize issues like transparency, fairness, accountability, privacy, and security. This session will uncover Microsoft’s building blocks for their Responsible AI initiative and give you a new conversation to have with both your organization and your customers leadership teams.

Buddy Phillips
Senior Director of Sales Enablement and Responsible AI Lead, Americas
Microsoft

This session will feature how Mars, a family-owned business for over a century, is transforming the way they build iconic brands through innovation and personalized consumer experiences as an engine for growth and value creation and will offer an exclusive look into how Mars is embracing the future of consumer engagement by respecting fundamentals. This session will highlight their journey to create brand worlds for the future that leverage cutting-edge technology to build relationships and inviting fans and communities to co-create; utilizing personalization at scale creating experiences no dead-ends; and using generative AI and data-driven tools to win the consumer and pet parent journeys.

Gülen Bengi
Lead Chief Marketing Officer, Mars & Chief Growth Officer, Mars Snacking
Mars, Incorporated

Join us for a fireside chat with Adobe as they share how they are accelerating time to market, enhancing productivity, and driving revenue growth with the latest innovations. The discussion will include strategies to optimize the content supply chain by transforming current ways of working across people, processes, and leverage GenAI technology to ensure your marketing stands out and delivers a distinct, compelling brand message.

Hannah Elsakr
Founder, Firefly for Enterprise ,VP, New Business Ventures
Phil Pallen

Brand Strategist and Consultant
Phil Pallen Collective, LLC

Did you know that in 2024, a staggering 46% of marketers highlight control as the primary driver behind their clean room strategy? This underscores the growing importance of maintaining control over signals while leveraging their power for strategic decision-making. Control of customer data starts with data standards. When robust standards are implemented, advertisers typically experience a substantial 31% increase in their advertising effectiveness. Data clean room offerings today have evolved substantially to deliver better standards for advertisers looking to improve outcomes and maintain more control over their customer’s data. In this session we will explore the latest trends in how advertisers are leveraging data while maintaining control over their customer records for safe and effective use in advertising campaigns.

Emily Love
Senior Tech Lead
Amazon

Gen AI Large Language Models (LLMs) are the new influencers. These foundation models will shape opinion and action as they scale beyond the c500 million people who already interact with them every month. Smart brands are optimizing their marketing to meet LLM preferences because they recognize that these models will determine which products people see and compare. Find out how optimizing for LLMs creates a radically different perspective on your audiences, assets, and outcomes.

Jack Smyth
Chief Solutions Officer, AI Planning and Insight
Jellyfish

The rise of flexible and artificial intelligence is reshaping the expectations of both employers and employees. While employers are focused on achieving growth and innovation, employees are seeking greater autonomy and a deeper sense of fulfillment. With only a small percentage of employees reporting a healthy work-life balance, it’s evident that companies must bridge this gap. Learn how marketers are evolving into orchestrators of this delicate balance and discover the enduring principles that continue to shape successful B2B brand and marketing strategies. Beyond algorithms and data points, it is the human touch that fosters trust, drives loyalty, and ultimately closes deals. As the future of work unfolds, successful marketers will be those who adeptly blend technological prowess with human-centered brands. Join HP Inc.’s CMO Antonio Lucio to discover how companies can create a future where technology drives both growth and fulfillment while staying purposeful and standing the test of time.

Antonio Lucio
Chief Marketing and Corporate Affairs Officer
HP, Inc.

In today's ever-evolving business landscape, employee wellbeing has emerged as a critical factor in driving firm performance and attracting/retaining top talent. This LIVE workshop explores the history, science, and practical application of happiness as a key differentiator in customer experience and employee engagement. Participants will delve into some key tools for employee wellness, and discover the transformative process for fostering happiness and growth within their organizations. (This workshop is ideal for those who are — or aspire to be — people leaders at any company).

Stan Phelps
Keynote Speaker and Workshop Facilitator
StanPhelpsSpeaks.com

This course is designed to help participants avoid the most common mistake professionals make – jumping into solution creation before finding the root cause of a problem and identifying the real problem to be solved. By focusing on root-cause issues, critical thinking helps them avoid future problems that can result from their actions. Participants will learn to analyze the situation, identify the problem, design a solution by examining the different ways they can solve the problem, and ultimately achieve a successful outcome. Participants will learn best practices that they can apply to their own work experiences through case studies and step-by-step frameworks and toolkits.

Mary Czarnecki
Founder & Principal Consultant
MAC Marketing Partners

In this keynote, the Chief Marketing and Growth Officer of AT&T will share insights on how to inspire organizations to prioritize customer-centric innovation for sustainable, long-term success.

Kellyn Smith Kenny
Chief Marketing and Growth Officer
AT&T

This webinar will help B2B marketers prepare their 2025 marketing strategy beyond the traditional channels. Attendees will walk away with an understanding of how to use a variety of strategies and make engaging creative to help them succeed into the new year and beyond.

Eric Hatzenbuhler
Director of Performance Marketing
MNTN

Ronnie Duke
Senior Manager, Marketing Ops & Campaigns
Postman

Infosys is a multinational information-technology giant which was recently named one of the world's most valuable brands by Kantar. In this keynote, learn how this groundbreaking company is leading with creativity and driving positive social impact through the business of B2B marketing.

Sumit Virmani
EVP and Global Chief Marketing Officer
Infosys