Speaker Profile

Maxwell Zotz

Head of Music / Music Audience Exchange (MAX)

Maxwell Zotz, widely known as "Zotz," stands at the forefront of the music industry, with over a decade of experience that uniquely blends creativity with strategic business acumen. As the Head of Music at MAX, Zotz has an impressive track record of working with a diverse range of artists across various genres, including country icons like Alan Jackson, Thomas Rhett, and Kane Brown; pop/rock legends such as Rod Stewart, Alanis Morisette, and Evanescence; hip-hop/R&B stars like Kendrick Lamar, Chance the Rapper, and Jon Batiste; and Latin sensations including Feid, Eslabon Armado, and Jon Secada.

In addition to his work with artists, Zotz has successfully forged partnerships with some of the world’s most iconic brands. His portfolio includes collaborations with Ford, Dr Pepper, McDonald's, UScellular, Molson Coors, FIJI Water, and many more. His ability to bridge the gap between creative vision and commercial strategy makes him a pivotal figure in the negotiation of complex brand deals, ensuring that both artist and brand objectives are met with integrity and innovation.

Zotz’s deep understanding of the intersection between music, technology, and fan engagement, combined with his hands-on experience in launching startups, producing national tours, and managing artist careers, makes him a sought-after voice in the industry. He offers a powerful viewpoint on creating successful and lasting brand deals, as well as navigating negotiations and intellectual property considerations.