Speaker Profile

Po Yi

Partner / Manatt, Phelps & Phillips, LLP

Po Yi, Partner, Manatt, Phelps & Phillips, LLP, is a strategic legal partner to clients in a variety of industries and provide cross-purpose, multidisciplinary legal counseling on transactional and regulatory matters in advertising, entertainment, and media. With over two decades of experience in private practice and in-house, Po combines deep industry knowledge, operational focus, and broad legal experience to work with clients to strategically assess and address competitive and regulatory compliance challenges, negotiate business alliances, and develop and execute advertising and marketing initiatives. In addition to providing general counseling on advertising and marketing issues, including regulatory compliance with respect to advertising and consumer protection and intellectual property clearance, Po regularly works with client in sports marketing (including NIL and professional sports sponsorship deals), content marketing, media partnerships, agency agreements, talent agreements, influencer and social media marketing. A recognized thought leader, Po hosts and executive produces Manatt’s Perfect Balance: An Advertising Law Podcast.