Tom Rosholt is an independent consultant who helps clients tell the truth in their advertising through the strategic application of statistics and a deep understanding of the advertising self-regulatory landscape. He has had a hand in substantiating hundreds of advertising claims presently or formerly in-market, and his professional activities include regular and in-depth involvement in NAD proceedings as an expert helping non-technical audiences understand technical topics, particularly statistics. He has served a wide variety of industries including fast-moving consumer goods, beauty and cosmetics, food and beverage, quick serve restaurants, retail, consumer electronics, automotive, technology, and telecommunications. Tom holds a masterâs degree in mathematics with a minor in statistics from the University of Minnesota and a bachelor's degree in mathematics and computer science from Luther College.