Speaker Profile

Areas of Expertise

• Advertising law and unfair trade practices

• Intellectual property law

• Trademark law

• Data Protection (GDPR)

 

Søren is a partner at Heuking Kühn Lüer Wojtek PartGmbB in Hamburg, where he is in charge of the Intellectual Property and Advertising Law department. He is an Attorney at Law authorized to represent at all District Courts and Courts of Appeal in Germany as well as at the Federal Patent Court.

 

Søren writes and lectures on advertising law, unfair competition law as well as on intellectual property issues such as trademark law. Recent presentations include industry events in Hamburg, London and Miami. He used to teach a class in IP and Advertising Law at the University of St. Petersburg, Russia. He is a member of the German Association for the Protection of Intellectual Property (GRUR), International Trademark Association (INTA), International Bar Association (IBA), the Global Advertising Lawyers Alliance (GALA), and the Argentinean-German Lawyers Association.

 

As an Intellectual Property and Advertising Law lawyer he focuses on advising clients in the manufacturing industry as well as in the service industry including advertising agencies on all aspects of advertising law, unfair competition law, trademark law, and other aspects of Intellectual Property protection. This includes the responsibility for the application, opposition, maintenance and defence of national trademarks, European Union marks and International Registrations as well as trademark infringement litigation, especially by way of preliminary injunctions. Søren also clears ad campaigns and sweepstake rules for international agencies and does transactional work in intellectual property matters.

 

He studied at the law schools of Tübingen/Germany, Geneva/Switzerland and Hamburg/Germany (doctor juris, 1994), University of Illinois at Urbana-Champaign (LL.M., 1996); for his legal clerkship he worked in legal institutions in Hamburg, Madrid/Spain and Buenos Aires/Argentina. After working three years in a boutique firm specializing in advertising and trademark law, Søren joined Heuking Kühn Lüer Wojtek in 1999 where he became a partner in 2002. He speaks German, English, Spanish and French.