Speaker Profile

Sarah La Voi

Partner / BakerHostetler LLP

Sarah La Voi, Partner, BakerHostetler LLP, Chicago, IL, focuses her practice on commercial negotiations within the advertising ecosystem, including agency agreements, media buys and activations, brand collaborations, sponsorships, digital marketing, influencer protocols, intellectual property and dispute resolution. Business-focused and practical, she provides counsel to clients on forming strategic advertising and brand partnerships and creating in-house systems to manage clearance risk operationally. She also assists with advertising review and compliance, both self-regulatory and regulatory.

Sarah brings a global perspective to her team, having served as commercial General Counsel, Americas for one of the world's largest marketing and advertising groups, where she managed commercial, legal and business affairs for all of the company's content, health, tech, consulting and public relations agencies in the Americas. Her background includes advertising clearance and compliance, dispute resolution, influencer matters, high-stakes regulatory responses (SEC, DOJ, FTC, and State AG) and sweepstakes/promotions, including managing risk and legal best practices for the popular Monopoly Game at McDonald's Corporation.