Speaker Profile

Jennifer Fried

Partner / Finnegan, Henderson, Farabow, Garrett & Dunner, LLP

Jennifer Fried, a partner in Finnegan, Henderson, Farabow, Garrett & Dunner’s Washington, DC office, leads the firm’s advertising practice. As a former assistant director of the advertising industry’s self-regulatory forum, at the National Advertising Division (NAD), Jennifer brings a uniquely informed perspective when challenging and defending advertising claims, counseling on compliance with consumer protection laws, and representing clients before NAD, the National Advertising Review Board (NARB), and federal and state regulatory bodies. At NAD, Jennifer was designated as lead appellate advocate—a role created for her that involved defending NAD decisions under appellate review by NARB. Jennifer’s extensive experience in advertising law also benefits clients long before they become embroiled in litigation, regulatory, or self-regulatory actions. To ward off unwanted scrutiny from regulators and competitors, Jennifer advises clients on best practices in the development of claim substantiation, including consumer research, in-home use tests, consumer preference surveys, technical product testing, clinical trials, ingredient-specific studies, and other claim support.