Roy Abernathy is a litigator representing clients in complex matters in both federal and arbitral forums with a focus on advertising and consumer protection. His experience and practice enable him to provide strategic solutions for brand protection counseling, regulatory compliance before the Federal Trade Commission and National Advertising Division, and navigation of related litigation.
Roy concentrates on brand protection litigation, encompassing unfair competition, brand disparagement, false advertising, Lanham Act violations, defamation, consumer class actions, consumer fraud, contract breach, and antitrust violations. He provides product counseling in a variety of industries, such as retail, consumer products, food and beverage, and technology, on issues related to advertising and marketing, including claim substantiation, compliance with FTC guidance, and state laws governing unfair and deceptive practices, unfair competition, and privacy.