Recipes Desserts Cakes Sheet Cake Recipes Pink Velvet Cake 5.0 (4) 3 Reviews 1 Photo It’s a new spin on the Southern favorite. By Amanda Holstein Amanda Holstein Amanda Holstein has loved baking since the age of 6 and now works for the Dotdash Meredith team as a Test Kitchen Assistant. The one tool Amanda cannot live without would have to be a rubber spatula. She calls it "an absolute essential and such a versatile tool". Allrecipes' editorial guidelines Published on May 9, 2024 Tested by Melissa Gray Tested by Melissa Gray Melissa Gray is a recipe developer and food stylist for Dotdash Meredith. She began working in food publishing in 2015 and joined the Dotdash Meredith test kitchens in 2019. She has developed over 1,500 original recipes and styled in over 300 photoshoots during that time. Meet the Allrecipes Test Kitchen Save Rate Print Share Add Photo 1 Prep Time: 20 mins Cook Time: 20 mins Cool Time: 1 hr Total Time: 1 hr 40 mins Servings: 12 Jump to recipe You’ve heard of red velvet, but have you ever tried pink velvet? This Pink Velvet Cake recipe is here to give a standard boxed cake mix a fun and vibrant spin. It’s just as tangy, moist, and flavorful as a classic Red Velvet cake, but without the addition of cocoa powder, making it the perfect light and not-too-sweet finish to a meal. “Such a fun color!” said recipe tester Melissa Gray. “Love the sprinkles and cream cheese frosting. Very easy to make!” Cook Mode (Keep screen awake) Ingredients 1x 2x 4x Oops! Something went wrong. Our team is working on it. Original recipe (1X) yields 12 servings baking spray with flour 1 (15.25-ounce) package classic white cake mix (such as Pillsbury) 1 cup whole buttermilk 1/2 cup vegetable oil 3 large eggs 6 drops soft pink food coloring gel (such as Americolor) 1 (8-ounce) package cream cheese, softened 1/4 cup unsalted butter, at room temperature 4 cups unsifted powdered sugar 2 teaspoons vanilla extract 1/4 teaspoon kosher salt pink sprinkles Directions Gather all ingredients. Preheat the oven to 350 degrees F (175 degrees C). Lightly coat a 9x13-inch baking pan with baking spray; set aside. Dotdash Meredith Food Studios Whisk together cake mix, buttermilk, oil, eggs, and food coloring in a medium bowl until fully combined and no dry streaks remain. Transfer to the prepared baking pan and spread in an even layer. Dotdash Meredith Food Studios Bake in the preheated oven until a wooden pick inserted in center comes out clean, 20 to 25 minutes. Let cool completely in pan on a wire rack, about 1 hour. Dotdash Meredith Food Studios Beat cream cheese and butter with an electric mixer on medium speed until light and fluffy, 1 to 2 minutes. Dotdash Meredith Food Studios Gradually beat in powdered sugar with mixer on low speed, until smooth and fully combined, stopping to scrape down sides of bowl as needed, about 3 minutes. Add vanilla and salt and beat until just combined. Dotdash Meredith Food Studios Using an offset spatula, spread cream cheese frosting evenly over the top of the cooled cake. Garnish with sprinkles, if desired. Dotdash Meredith Food Studios Cut into squares and serve. Dotdash Meredith Food Studios I Made It Print