We Tried 6 Kinds of Cinnamon Rolls and These Were Our Favorite

Gooey, cinnamony, bready, swirly goodness! Ever since the invention of canned cinnamon rolls in 1956, breakfast pastry lovers around the world have had a simpler way to get this all around crowd pleaser on the table.

This convenient breakfast pastry is made by many different brands, so we tried six of the leading brands available online and in stores to give you the full scoop. So rolllll up a chair (see what we did there?) and get ready to try your hand at these easy cinnamon swirls.

Whichever canned or frozen cinnamon rolls you choose, there's no doubt this staple has a special place in all of our hearts. And we hope you feel equipped with all the knowledge you need to go out and select the cinnamon roll treats that fits best for you and your family.

Best Cinnamon Rolls at a Glance:

Best Overall: Immaculate Baking Ready to Bake Cinnamon Rolls With Icing
Runner-Up: Pillsbury Grands Cinnamon Rolls With Cream Cheese Icing
Best Frozen Cinnamon Rolls: Sister Schubert's Cinnamon Rolls
Most Nostalgic Cinnamon Rolls: Pillsbury Cinnamon Rolls With Icing
Best Cinnamon Rolls Without Icing: Annie's Organic Cinnamon Rolls
Best Budget Cinnamon Rolls: Great Value Cinnamon Rolls With Icing

What We Looked for When Ranking Cinnamon Rolls

Taste: Flavor is the number one priority. For this test we especially focused on the flavor of the roll both with and without icing. We also took into account the amount of cinnamon flavor in each brand. After all, a cinnamon roll without enough cinnamon is just bread!

Texture: While flavor matters most, texture is a close second. There's nothing worse than biting into a delicious-looking flaky pastry to find out it's too dry. All the brands we chose have a texture in between pillowy soft and deliciously flaky –– not too far on either end of the spectrum.

Price: Cinnamon rolls are great to keep on hand for those rushed weekday mornings where you just need to get everyone out of the door on time. We want to give you the best info on taste, but budget matters too. So we were sure to include some very budget-friendly options along with more expensive luxury brands, but all the rolls we chose remain under $8 USD per package.

How We Tested Each Cinnamon Roll

My partner and I set aside an entire morning to taste each cinnamon roll. Each batch of cinnamon rolls were baked according to their exact instructions. We tried two of each brand — one with icing and one without and made sure to drink water between each variety to start with a clean palate.