Baskin-Robbins Is Bringing Back the Flavor Fans Call Their ‘Favorite Ice Cream’

It’s easy to feel like the summer is nearly over by the start of July. The bucket list has plenty of checks by now, and vacation days might already be behind you. The good news is that many weeks are ahead before the regular hustle and bustle of the year returns. The season is just starting, meaning we have nearly three months of warm weather and late sunsets to enjoy. Catching a new movie release, trying out a fresh dinner recipe, or spontaneously stopping for a scoop of your favorite ice cream are simple ways to keep the slump at bay.

When you stop for that scoop, Baskin-Robbins features a flavor inspired by the month each month. Last fall, it brought us apple cider donut-flavored scoops, and earlier this year, the shops were stocked with love potion-inspired ice cream complete with mini chocolate hearts to celebrate Valentine's Day. 

The brand is bringing back one colorful fan favorite to mark the start of summer.

Beach Day Is Back As Baskin-Robbins' July Flavor

Starting July 1, the vibrant and ocean-themed Beach Day Ice Cream returns to Baskin-Robbins shops nationwide as the Flavor of the Month. Initially released in 2021, it is an ode to the perfect beach day, featuring salted vanilla-flavored ice cream with chocolate caramel-filled turtles, colorful frosting flecks, and crushed graham crackers resembling sand. 

Fans are ready for a comeback. In a recent Instagram post, Baskin-Robbins shared a photo featuring Beach Day Ice Cream without revealing any details of its return. Many quickly responded with their pleas. “Patiently waiting for Beach Day,” said one commenter. Another added, “I NEED beach day .” A third summed it up, “Bring back beach day ice cream...no such thing as summer without it.”

In addition to Beach Day scoops, this year’s lineup includes Beach Day Shakes and Beach Day Sundaes. Both include the featured flavor, a caramel praline sauce, and extra graham cracker “sand.” The sundae comes with a waffle cone chip, too. Beach Day Ice Cream will also be available in pre-packed quarts so you can relish the limited-time flavor even after it leaves the shops.

And the summer staple even has its own fandom: Beach Day Baddies. To celebrate those fans, Baskin-Robbins is collaborating with Hunter McGrady, known for her chill vibe, summer style, and love for Beach Day Ice Cream. The brand is also launching a line of exclusive Beach Day merchandise–canvas tote bags, tumblers, crewnecks, coolers, and more. The collection will be available July 1 at ShopBaskinRobbins.com while supplies last. 

The entire Beach Day Ice Cream lineup will be available in-shop, online, or through the BR App. Get ready to go to the beach...before it's gone.