The aim of this publication is to highlight the potential for improving the way that bookings can be made in the travel and tourism industry. Despite the sector’s vital importance, there remain several inefficiencies which have remained unaddressed for too long. This paper will attempt to explain, in simple terms, why the sector is of great importance, summarize the existing problems and propose a viable solution. By doing this, we demonstrate how the leveraging of blockchain technology can be used to create a relevant app powered by a single global token which can revolutionise the industry in a sustainable way which is mutually beneficial for all relevant stakeholders.
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