Challenges faced by Individuals in Manufacturing
In today’s market scenario, not just companies but many individuals also manufacturer Mobile Applications, Web Services, Websites, Original products and Illustrations etc. However, the product or a service which an individual manufacture does not get high recognition and awareness compared to products or services made by big companies. One of the major reasons for this is low commercial backing. Also, there are numerous instance of individual manufacturers having to give up manufacturing due to less support, fewer users of their creations and start-up funding issues.
The problems stated above are directly linked to individual manufacturers not being able to sell and market simultaneously while manufacturing. The sales and marketing (Activities to spread a creation to the world) being an important aspect of any business, can sometimes be overlooked or undermined due to lack of funds. Also, it would not be incorrect to assume that majority of individuals do not have sufficient knowledge or information of proper PR and human resources management like big companies have.
On the contrary, some individual manufacturer can make and share their creation such as videos, illustrations, mobile applications professionally with the help of some popular online platforms like Pixiv, Niko-Niko video, YouTube, SoundCloud. Crowdfunding platforms such as Kickstarter is also becoming common nowadays to get financial or promotional backing. Even considering this, the fact remains that the threshold of manufacturing by individuals is gradually decreasing day by day.
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