Introduction into Tokenizing Sports Professionals and Celebrities Sport professionals and celebrities in general can be viewed as assets.
Over the course of their careers, athletes improve their skills, gain unique professional abilities, and start play against higher skilled professionals which improves their skills even more. We call this the ‘self-reinforcing professionalism cycle’.
At the same time, extraordinary results attract fans – which make the athletes of interest to the sponsors – who pay disproportionately high money for the image of the now-popular athletes – who start leading celebrity lifestyles, and attract even more fans. This is the ‘self-reinforcing celebrity status cycle’.
What happens over the course of a few years is that in a very sudden ‘from rags to riches’ manner, the athlete has dramatically increased their own value (both in skills and celebrity status).
After athletes become professionally successful and famous, there is a lot they can give in return to early supporters:
• a share of earned income (in one form or another, directly or indirectly) • endorsements for supporters’ business entities and non-profit causes (via commercials or social media posts) well below the market price • training time (one-on-one or in group, in person or in the form of online lessons)
• communication with fans (via video chats, text chats, offline group exclusive meetings, selfies, etc.)
• signed merchandize, books
• tickets to events, etc.
Tokenstars (ACE)