Ryan Reynolds Spoofs Netflix's Hot Frosty in New Aviation Gin Ad

The campaign, from Maximum Effort, features a twist ending, not a love match

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The internet has lost its collective mind—admittedly, it doesn’t take much—over a Netflix rom-com called Hot Frosty, which makes this particular piece of silly-sappy entertainment ripe for parody.

Enter the king of snark Ryan Reynolds, who’s also a veteran advertising creative and a shameless promoter of his brand portfolio. 

Given the means, motive, and opportunity, the actor-entrepreneur has made a commercial for his Aviation American Gin, hijacking the setup of the well-watched holiday streaming flick in which a widow (Lacey Chabert) brings a swole snowman (Dustin Milligan) to life with a magic scarf.

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