Today's alcohol brands have a lot to consider when developing marketing campaigns for alcohol products, including ensuring the campaign is targeted to people of legal drinking age and that no drinking among youth is portrayed or glamorized. They must also avoid the promotion of alcohol use that leads to risky drinking behaviors, or they will face serious fines from the Federal Trade Commission (FTC).

This page highlights news and trends, regulations, and standout campaigns in the alcoholic beverage and cannabis verticals, including studies on cannabis and alcohol consumption and other news making headlines across the alcohol industry.

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Budweiser’s ‘First Delivery’ Super Bowl Ad Tops 37th USA Today Ad Meter

By David Cohen

“First Delivery,” the 90-second Super Bowl spot from Budweiser, emerged victorious in the 37th USA Today Ad Meter competition.

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Super Bowl Instant Replay: Bud Light Plays It Safe With an Ad Made For Bros

By Rebecca Stewart

THE AD: Someone is throwing a “lame” yard party in what appears to be America’s least diverse neighborhood. But don’t worry, the “Big Men on the Cul-de-sac” — comedian Shane [...]

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Super Bowl Instant Replay: Budweiser’s Clydesdale Foal Is a Cute Crowdpleaser

By Rebecca Stewart

'Free Delivery' is a testament to the power of baby animals in advertising.

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The Playbook Is Changing for Alcohol Brands at the Super Bowl 

By Mark Christou

We’re seeing a decline in alcohol sales, new findings from the U.S. Surgeon General, and younger generations seeking healthier ways to get their kicks.

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David Beckham’s A-List Twin Brother Is Unmasked in Stella’s Super Bowl Ad

By Rebecca Stewart

Matt Damon adds 'the other David' to his IMDB credits.

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Post Malone and Shane Gillis Rescue a ‘Lame’ Party in Bud Light’s Super Bowl Ad

By Rebecca Stewart

Peyton Manning also stars in 'Big Men on the Cul-De-Sac'.

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Budweiser U-Turns on Regional Super Bowl Plans, Thanks To a Baby Horse

By Rebecca Stewart

The beer brand's Clydesdale foal will now front a national ad.

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Grumpy Harrison Ford in a Kilt Fronts New Glenmorangie Ads

By T.L. Stanley

Harrison Ford stars in a 12-part branded content series, from actor-director Joel Edgerton, for Glenmorangie whisky.

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David Beckham Discovers His Secret Twin Brother in Stella Artois Super Bowl Teaser

By Rebecca Stewart

Brewer kicks off search for 'the other David' ahead of the Big Game.

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Willem Dafoe and Catherine O’Hara Serve in Michelob Ultra’s Super Bowl 59 Teaser

By Rebecca Stewart

The Beetlejuice stars will launch the beer brand's 'Play for an Ultra' platform.

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A Clydesdale Foal Steals the Show in Budweiser’s Super Bowl 59 Teaser

By Rebecca Stewart

The AB InBev brand will feature its smallest Super Bowl star in over a decade.

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In Heineken 0.0’s New Ads, it Doesn’t Matter Why You’re Going Dry

By T.L. Stanley

The campaign for Heineken 0.0, from agency LePub, says there are "0.0 Reasons Needed" for skipping the booze.

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Booze Retailer Serves Reverse Psychology in Cheeky Dry January Ad

By T.L. Stanley

ABC Fine Wine and Spirits drops a new campaign from indie agency Bacon & Eggs that uses reverse psychology to hawk its wares.

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The 20 Best Ads of 2024

By Brittaney Kiefer, T.L. Stanley, Kyle O’Brien

ADWEEK rounds up the best ads of 2024.

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Mischief Is ‘Unignorable’ as ADWEEK’s 2024 Midsize Agency of the Year

By Cydney Lee

The independent agency strives to make its carefully selected clients "unignorable."

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