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Volkswagen is extending its contract with Omnicom agency DDB Worldwide as the carmaker’s global creative agency of record. The extended contract will last into 2027.
The partnership between the carmaker and creative shop has lasted 65 years to date, with DDB behind VW’s classic “Lemon†and “Think Small†campaigns, both launched in 1959, and more recent work such as “Let’s Go for a Drive†and “Inside Jobs.â€
DDB’s contract with VW ended in 2023, but the agency was given two six-month extensions prior to the announcement.
In a statement, Volkswagen global chief marketing officer Susanne Franz said: “The DDB heritage and their depth of knowledge of the Volkswagen brand is unrivaled, and the seamless introduction and integration of new and existing Omnicom partners will take the partnership to a new level.â€
Since
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