DSP Advertising - Demand Side Platform | Yahoo Advertising

Everything you need to grow. And more.

Top-notch tech. Massive scale. Access to scaled premium supply. Trusted, one-to-one consumer relationships.

Yahoo DSP brings you all the benefits of an omnichannel DSP, with differentiated solutions.

Maximize the impact of every impression.

It’s not enough to just perform, the goal should be to out perform.
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The Yahoo DSP provides the tools, solutions, and service to take your business to the next level.
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This can only be accomplished through trust, transparency, and partnership that extends beyond our walls.

Differentiated solutions

Yahoo Identity Solutions

Leverage an integrated, privacy-centric approach for the identity-constrained world across both addressable and non-addressable inventory.

Yahoo Blueprint

The AI engine that guides performance throughout the Yahoo DSP making ad buying easier, faster, and more effective.

Yahoo Backstage

The most direct path to premium supply, certified MFA-free by Jounce Media.

Unified TV

Connect the dots between CTV and linear in a converging landscape to get the whole picture and maximize your TV investments.

Yahoo Creative

Future proofed, full service creative solution offering personalization in a changing world.

Commerce Media

Get the scale, efficiency and brand-safe content you need to convert shoppers from search to sold.

An omnichannel platform.
Built for your needs.

Plan

Build data-driven campaigns to reach any goal.

Targeting tools

Target

Capture audiences with identity-backed precision.

Create

Deliver powerful creative – from dynamic to custom.

Curate

Access premium inventory through Yahoo O&O and high-quality third-party supply partnerships at scale.

Optimization tools

Optimize

Accelerate performance with built-in machine learning tech.

Measurement tools

Measure

Get a holistic view of your performance – from brand lift to revenue impact.

Find your people wherever they are

Connected TV (CTV)

Get the big picture on your audiences watching the biggest screen in the home.

Video

Reach people wherever they watch. Easy for you to buy. Even easier for people to view.

Native Ads

Deliver experiences that are intentional, useful and relevant in environments people trust.

Audio

Break through the noise and be heard loud and clear by engaged listeners.

Digital-Out-of-home

Put your brand in the spotlight whenever your audiences are out and about.

Dive Deeper

Get certified with the Yahoo DSP Learning Academy

Get started

Find all you need to launch your campaign

Ad specs

Be inspired by curated creative from our brand partners

Ad showcase