Your Central Hub for Brand Assets
Simplify how you organize, access, and activate all of your brand, marketing, and product content – from one place to every channel.
Looking for Widen DAM? You Found It.
Acquia acquired Widen in 2021 and rebranded the Widen Collective as Acquia DAM. It’s powerful and flexible, right out of the box, just as it has been for the past 20 years. We’re still innovating and pushing the boundaries of how a DAM helps marketing, sales, and e-commerce teams find what they need, coordinate content-related workflows, and publish up-to-date content.
Calculate Your DAM ROI
Acquia DAM Makes Everything Easier
Digital Marketing
Finally, Marketing Assets in the Right Place
Use your best assets in marketing campaigns, product launches, and content marketing programs.
See How Acquia Helped Hootsuite
Development
API-Connected Digital Asset Management
Publish the latest version of assets and product information across websites, sales enablement tools, e-commerce sites, and more.
Sync Assets, Metadata, and Product Listings
Creative
The Freedom To Create
Give self-service access to assets across your organization.
See How Acquia Helped Laura Mercier
Analytics
Be a DAM Smart Ass-et
Reveal when, where, how, and who is using your content. Use Acquia DAM Insights to save costs, steer your marketing budget, and justify your investment in DAM technology.
Learn Important DAM Metrics to Measure Performance
Artificial Intelligence (AI)
AI-Powered DAM Workflows
Use AI in your DAM system to automate cataloging tasks, boost content discovery, streamline workflows, and get more out of your content.
[The DAM system] is the backbone of our marketing apparatus. It’s where we store all of our assets – photos, videos, brochures, logos – and how we serve them up.
DJ Lein
American Woodmark/Timberlake Cabinetry
Acquia DAM Has Endless Benefits
Consistent Brand Identity
Empower your social, web, event, and sales teams with brand guidelines and approved assets.
Confidence in Your Content
Use versioning, metadata, and rights management to ensure the right asset is used in the right format, every time.
Launch Products Faster
Create a single view of product assets and information.
Integrate Your Technology
Connect your brand assets, metadata, embed codes, and previews anywhere online.
Transform and Reuse Content
Convert images, videos, and audio files to other formats on the fly.
Publish Up-to-Date Assets
Keep track of asset versions. Plus, update once and deploy those changes across all share and embed links.
Optimize Workflows
Track content through every development stage so teams know what to expect, when to deploy, and best uses.
Clean Up Busywork
Help creators get into a flow and get clear feedback without worrying about version control and email triage.
Reuse Your Best Content
Empower designers with access to working files to pull layers from existing assets to use in new ways.
Track Performance
See asset usage for specific campaigns or asset types to inform content decisions.
Cut Costs
Identify underutilized, expensive content to trim costs and adjust your marketing strategy.
Monitor System Usage
Understand who uses your DAM system, how they use it, and what they are looking for.
Learn the DAM Basics
Discover why digital asset management software is a must-have for organizations large and small.
