-
2 Chainz, Lil Wayne, USHER - Transparency
Stream/Download: https://2chainz.lnk.to/Welcome2Collegrove
Shop: https://shop.2chainz.com
Watch Long Story Short: https://2Chainz.lnk.to/LongStoryShortVid
Watch Presha: https://2chainz.lnk.to/PreshaLyricVid
Follow Chainz:
https://www.instagram.com/2chainz/
https://twitter.com/2chainz
https://www.facebook.com/2Chainz/
https://www.tiktok.com/@2chainz
Follow Tunechi:
https://instagram.com/liltunechi/
https://twitter.com/LilTunechi
https://www.facebook.com/LilWayne
https://www.tiktok.com/@lilwayne
#2Chainz #LilWayne #Transparency
Music video by 2 Chainz, Lil Wayne, USHER performing Transparency. © 2023 Gamebread, LLC, ,under exclusive license to Def Jam Recordings, a division of UMG Recordings, Inc.
http://vevo.ly/JWBU8j
published: 17 Nov 2023
-
Chris Brown - Transparency
https://instagram.com/chrisbreezychannel
https://tiktok.com/@chrisbreezychannel
https://soundcloud.com/chrisbreezychannel
published: 11 Feb 2021
-
Chris Brown - Transparency (Lyrics)
Chris Brown - Transparency (Lyrics)
Submit Your Music! - [email protected]
Privilege RnB:
Spotify → https://open.spotify.com/playlist/6KlgTgnFNFeNO4rmketHnd?si=UqJBRvN8Qd6GYu8Yq8WNag
Instagram → https://www.instagram.com/privilegernb/
Twitter → https://twitter.com/PrivilegeRnB
Follow Chris Brown:
Instagram: https://www.instagram.com/chrisbrowno...
Facebook: https://www.facebook.com/chrisbrown
Twitter: https://twitter.com/chrisbrown
Lyrics:
[Chorus]
It's so hard to reach you
Don't know what you're really lookin' for
Tell me if you need to
Tell me I'm the one you're lookin' for
I wanna be see-through
Transparency, when you look at me
You know I can teach you
Teach you everything
Are you hearing me?
[Verse]
I choose
911, baby, it don't got no roof
Ooh, put you on the moon
Take y...
published: 22 Jun 2021
-
2 Chainz, Lil Wayne, USHER - Transparency (Audio)
Music video by 2 Chainz, Lil Wayne, USHER performing Transparency (Audio). © 2023 Gamebread, LLC, ,under exclusive license to Def Jam Recordings, a division of UMG Recordings, Inc.
http://vevo.ly/J5t0vI
published: 17 Nov 2023
-
Chris Brown - Transparency (Lyrics) ft. Usher
Chris Brown - Transparency (Lyrics) ft. Usher
MUSIC SUBMISSIONS / BUSINESS / PROMO - [email protected]
Privilege RnB:
TikTok → https://www.tiktok.com/@privilegernb
Spotify → https://sptfy.com/OXgA
Instagram → https://www.instagram.com/privilegernb/
Twitter/X → https://twitter.com/PrivilegeRnB
______________________________________________________________
#chrisbrown #usher #privilegernb
_________________________________________
published: 20 Nov 2023
-
Chris Brown - Transparency (Explicit Version)
Chris Brown "It's So Hard To Reach You"
‘INDIGO’ EXTENDED IS OUT NOW! https://smarturl.it/INDIGOEXTENDED
"Indigo Extended" Tracklist:
1 Lower Body (feat. Davido)
2 Overtime
3 Under the Influence
4 Outy When I Drive / Blamed (feat. Rich The Kid & Sage the Gemini)
5 Nose Dive (feat. DaniLeigh)
6 Flashbacks
7 Problem with You
8 Going At It
9 Technology
10 Tell Me How You Feel (feat. Tory Lanez)
Follow Chris Brown:
http://www.chrisbrownworld.com/
https://www.facebook.com/chrisbrown
https://twitter.com/chrisbrown
http://instagram.com/chrisbrownofficial
http://smarturl.it/CBSpotify?IQid=yt
Find Us On Social Media
INSTAGRAM: http://instagram.com/chrisbrown.fam
Original Title: Transparency
Original Release Date: February 11, 2021
This video is for promotional use only, ...
published: 10 May 2022
-
Chris Brown & Michael Jackson - Transparency (OG Version)
published: 31 Dec 2022
-
Chris Brown - Transparency (Music Video)
#Transparency unofficial music video
All credits to #ChrisBrown
First video was taken down but I had to put it again as I love this song......
published: 28 Dec 2021
-
KAMAUU - TRANSPARENCY [Official Music Video]
(please like & subscribe)
Thoughts on TRANSPARENCY:
In the dark silence, scentless, and numb: In the absence of memory: Are we without texture? Do we wither and vanish beyond the boundaries of our responses, or are we more? If so...what?
Being transparent with ones self has proven, to me, to be most elusive game to hunt. This may be because I, like most of us, believed that it was as simple as looking at, and seeing ones self. (I later learned that to look and see are two very different things. To look is merely pointing the eyes, while to see is to discern and/or identify; to begin to understand). The quality of seeing, and understanding what has been seen, is improved through study and research. Furthermore, transparency requires more that just being, gazing into ...
published: 28 May 2021
-
Chris Brown ft. King Chad - Transparency (Freestyle)
published: 25 Dec 2022
3:20
2 Chainz, Lil Wayne, USHER - Transparency
Stream/Download: https://2chainz.lnk.to/Welcome2Collegrove
Shop: https://shop.2chainz.com
Watch Long Story Short: https://2Chainz.lnk.to/LongStoryShortVid
Watch...
Stream/Download: https://2chainz.lnk.to/Welcome2Collegrove
Shop: https://shop.2chainz.com
Watch Long Story Short: https://2Chainz.lnk.to/LongStoryShortVid
Watch Presha: https://2chainz.lnk.to/PreshaLyricVid
Follow Chainz:
https://www.instagram.com/2chainz/
https://twitter.com/2chainz
https://www.facebook.com/2Chainz/
https://www.tiktok.com/@2chainz
Follow Tunechi:
https://instagram.com/liltunechi/
https://twitter.com/LilTunechi
https://www.facebook.com/LilWayne
https://www.tiktok.com/@lilwayne
#2Chainz #LilWayne #Transparency
Music video by 2 Chainz, Lil Wayne, USHER performing Transparency. © 2023 Gamebread, LLC, ,under exclusive license to Def Jam Recordings, a division of UMG Recordings, Inc.
http://vevo.ly/JWBU8j
https://wn.com/2_Chainz,_Lil_Wayne,_Usher_Transparency
Stream/Download: https://2chainz.lnk.to/Welcome2Collegrove
Shop: https://shop.2chainz.com
Watch Long Story Short: https://2Chainz.lnk.to/LongStoryShortVid
Watch Presha: https://2chainz.lnk.to/PreshaLyricVid
Follow Chainz:
https://www.instagram.com/2chainz/
https://twitter.com/2chainz
https://www.facebook.com/2Chainz/
https://www.tiktok.com/@2chainz
Follow Tunechi:
https://instagram.com/liltunechi/
https://twitter.com/LilTunechi
https://www.facebook.com/LilWayne
https://www.tiktok.com/@lilwayne
#2Chainz #LilWayne #Transparency
Music video by 2 Chainz, Lil Wayne, USHER performing Transparency. © 2023 Gamebread, LLC, ,under exclusive license to Def Jam Recordings, a division of UMG Recordings, Inc.
http://vevo.ly/JWBU8j
- published: 17 Nov 2023
- views: 5573931
2:32
Chris Brown - Transparency
https://instagram.com/chrisbreezychannel
https://tiktok.com/@chrisbreezychannel
https://soundcloud.com/chrisbreezychannel
https://instagram.com/chrisbreezychannel
https://tiktok.com/@chrisbreezychannel
https://soundcloud.com/chrisbreezychannel
https://wn.com/Chris_Brown_Transparency
https://instagram.com/chrisbreezychannel
https://tiktok.com/@chrisbreezychannel
https://soundcloud.com/chrisbreezychannel
- published: 11 Feb 2021
- views: 2068355
2:30
Chris Brown - Transparency (Lyrics)
Chris Brown - Transparency (Lyrics)
Submit Your Music! -
[email protected]
Privilege RnB:
Spotify → https://open.spotify.com/playlist/6KlgTgnFNFeNO4rmket...
Chris Brown - Transparency (Lyrics)
Submit Your Music! -
[email protected]
Privilege RnB:
Spotify → https://open.spotify.com/playlist/6KlgTgnFNFeNO4rmketHnd?si=UqJBRvN8Qd6GYu8Yq8WNag
Instagram → https://www.instagram.com/privilegernb/
Twitter → https://twitter.com/PrivilegeRnB
Follow Chris Brown:
Instagram: https://www.instagram.com/chrisbrowno...
Facebook: https://www.facebook.com/chrisbrown
Twitter: https://twitter.com/chrisbrown
Lyrics:
[Chorus]
It's so hard to reach you
Don't know what you're really lookin' for
Tell me if you need to
Tell me I'm the one you're lookin' for
I wanna be see-through
Transparency, when you look at me
You know I can teach you
Teach you everything
Are you hearing me?
[Verse]
I choose
911, baby, it don't got no roof
Ooh, put you on the moon
Take you places like Tulum or Cancun
Total finesse like you in Belize
Hit it once and I take you straight out to Paris, yeah
I want it all (All), you are more, oh
[Chorus]
It's so hard to reach you
Don't know what you're really lookin' for
Tell me if you need to
Tell me I'm the one you're lookin' for
I wanna be see-through
Transparency, when you look at me
You know I can teach you
Teach you everything
Are you hearing me?
[Post-Chorus]
It's so hard to reach you
It's so, it's, it's so
It's so, it's so
It's so hard to reach you
______________________________________________________________
#ChrisBrown #Transparency #PrivilegeRnB
_________________________________________
If any artist, producer or label wants this video to get taken down, please contact us on our email and we will delete it immediately. Thank you.
https://wn.com/Chris_Brown_Transparency_(Lyrics)
Chris Brown - Transparency (Lyrics)
Submit Your Music! -
[email protected]
Privilege RnB:
Spotify → https://open.spotify.com/playlist/6KlgTgnFNFeNO4rmketHnd?si=UqJBRvN8Qd6GYu8Yq8WNag
Instagram → https://www.instagram.com/privilegernb/
Twitter → https://twitter.com/PrivilegeRnB
Follow Chris Brown:
Instagram: https://www.instagram.com/chrisbrowno...
Facebook: https://www.facebook.com/chrisbrown
Twitter: https://twitter.com/chrisbrown
Lyrics:
[Chorus]
It's so hard to reach you
Don't know what you're really lookin' for
Tell me if you need to
Tell me I'm the one you're lookin' for
I wanna be see-through
Transparency, when you look at me
You know I can teach you
Teach you everything
Are you hearing me?
[Verse]
I choose
911, baby, it don't got no roof
Ooh, put you on the moon
Take you places like Tulum or Cancun
Total finesse like you in Belize
Hit it once and I take you straight out to Paris, yeah
I want it all (All), you are more, oh
[Chorus]
It's so hard to reach you
Don't know what you're really lookin' for
Tell me if you need to
Tell me I'm the one you're lookin' for
I wanna be see-through
Transparency, when you look at me
You know I can teach you
Teach you everything
Are you hearing me?
[Post-Chorus]
It's so hard to reach you
It's so, it's, it's so
It's so, it's so
It's so hard to reach you
______________________________________________________________
#ChrisBrown #Transparency #PrivilegeRnB
_________________________________________
If any artist, producer or label wants this video to get taken down, please contact us on our email and we will delete it immediately. Thank you.
- published: 22 Jun 2021
- views: 438879
3:16
2 Chainz, Lil Wayne, USHER - Transparency (Audio)
Music video by 2 Chainz, Lil Wayne, USHER performing Transparency (Audio). © 2023 Gamebread, LLC, ,under exclusive license to Def Jam Recordings, a division of ...
Music video by 2 Chainz, Lil Wayne, USHER performing Transparency (Audio). © 2023 Gamebread, LLC, ,under exclusive license to Def Jam Recordings, a division of UMG Recordings, Inc.
http://vevo.ly/J5t0vI
https://wn.com/2_Chainz,_Lil_Wayne,_Usher_Transparency_(Audio)
Music video by 2 Chainz, Lil Wayne, USHER performing Transparency (Audio). © 2023 Gamebread, LLC, ,under exclusive license to Def Jam Recordings, a division of UMG Recordings, Inc.
http://vevo.ly/J5t0vI
- published: 17 Nov 2023
- views: 344503
2:36
Chris Brown - Transparency (Lyrics) ft. Usher
Chris Brown - Transparency (Lyrics) ft. Usher
MUSIC SUBMISSIONS / BUSINESS / PROMO -
[email protected]
Privilege RnB:
TikTok → https://www.tiktok.com/@pr...
Chris Brown - Transparency (Lyrics) ft. Usher
MUSIC SUBMISSIONS / BUSINESS / PROMO -
[email protected]
Privilege RnB:
TikTok → https://www.tiktok.com/@privilegernb
Spotify → https://sptfy.com/OXgA
Instagram → https://www.instagram.com/privilegernb/
Twitter/X → https://twitter.com/PrivilegeRnB
______________________________________________________________
#chrisbrown #usher #privilegernb
_________________________________________
https://wn.com/Chris_Brown_Transparency_(Lyrics)_Ft._Usher
Chris Brown - Transparency (Lyrics) ft. Usher
MUSIC SUBMISSIONS / BUSINESS / PROMO -
[email protected]
Privilege RnB:
TikTok → https://www.tiktok.com/@privilegernb
Spotify → https://sptfy.com/OXgA
Instagram → https://www.instagram.com/privilegernb/
Twitter/X → https://twitter.com/PrivilegeRnB
______________________________________________________________
#chrisbrown #usher #privilegernb
_________________________________________
- published: 20 Nov 2023
- views: 199533
2:20
Chris Brown - Transparency (Explicit Version)
Chris Brown "It's So Hard To Reach You"
‘INDIGO’ EXTENDED IS OUT NOW! https://smarturl.it/INDIGOEXTENDED
"Indigo Extended" Tracklist:
1 Lower Body (f...
Chris Brown "It's So Hard To Reach You"
‘INDIGO’ EXTENDED IS OUT NOW! https://smarturl.it/INDIGOEXTENDED
"Indigo Extended" Tracklist:
1 Lower Body (feat. Davido)
2 Overtime
3 Under the Influence
4 Outy When I Drive / Blamed (feat. Rich The Kid & Sage the Gemini)
5 Nose Dive (feat. DaniLeigh)
6 Flashbacks
7 Problem with You
8 Going At It
9 Technology
10 Tell Me How You Feel (feat. Tory Lanez)
Follow Chris Brown:
http://www.chrisbrownworld.com/
https://www.facebook.com/chrisbrown
https://twitter.com/chrisbrown
http://instagram.com/chrisbrownofficial
http://smarturl.it/CBSpotify?IQid=yt
Find Us On Social Media
INSTAGRAM: http://instagram.com/chrisbrown.fam
Original Title: Transparency
Original Release Date: February 11, 2021
This video is for promotional use only, all rights reserved to Chris Brown.
#ChrisBrown #TeamBreezy #Indigo #IndigoExtended
https://wn.com/Chris_Brown_Transparency_(Explicit_Version)
Chris Brown "It's So Hard To Reach You"
‘INDIGO’ EXTENDED IS OUT NOW! https://smarturl.it/INDIGOEXTENDED
"Indigo Extended" Tracklist:
1 Lower Body (feat. Davido)
2 Overtime
3 Under the Influence
4 Outy When I Drive / Blamed (feat. Rich The Kid & Sage the Gemini)
5 Nose Dive (feat. DaniLeigh)
6 Flashbacks
7 Problem with You
8 Going At It
9 Technology
10 Tell Me How You Feel (feat. Tory Lanez)
Follow Chris Brown:
http://www.chrisbrownworld.com/
https://www.facebook.com/chrisbrown
https://twitter.com/chrisbrown
http://instagram.com/chrisbrownofficial
http://smarturl.it/CBSpotify?IQid=yt
Find Us On Social Media
INSTAGRAM: http://instagram.com/chrisbrown.fam
Original Title: Transparency
Original Release Date: February 11, 2021
This video is for promotional use only, all rights reserved to Chris Brown.
#ChrisBrown #TeamBreezy #Indigo #IndigoExtended
- published: 10 May 2022
- views: 1674923
2:30
Chris Brown - Transparency (Music Video)
#Transparency unofficial music video
All credits to #ChrisBrown
First video was taken down but I had to put it again as I love this song......
#Transparency unofficial music video
All credits to #ChrisBrown
First video was taken down but I had to put it again as I love this song......
https://wn.com/Chris_Brown_Transparency_(Music_Video)
#Transparency unofficial music video
All credits to #ChrisBrown
First video was taken down but I had to put it again as I love this song......
- published: 28 Dec 2021
- views: 129764
4:33
KAMAUU - TRANSPARENCY [Official Music Video]
(please like & subscribe)
Thoughts on TRANSPARENCY:
In the dark silence, scentless, and numb: In the absence of memory: Are we without texture? Do w...
(please like & subscribe)
Thoughts on TRANSPARENCY:
In the dark silence, scentless, and numb: In the absence of memory: Are we without texture? Do we wither and vanish beyond the boundaries of our responses, or are we more? If so...what?
Being transparent with ones self has proven, to me, to be most elusive game to hunt. This may be because I, like most of us, believed that it was as simple as looking at, and seeing ones self. (I later learned that to look and see are two very different things. To look is merely pointing the eyes, while to see is to discern and/or identify; to begin to understand). The quality of seeing, and understanding what has been seen, is improved through study and research. Furthermore, transparency requires more that just being, gazing into a mirror, and reporting an observation. Transparency requires the admittance of a terrifying truth. That we must deeply study ourselves. We must study because there is a seemingly infinite amount of information inside of every little thing, and we are made of a multiverses worth of little things. Every single one of those things is affected by every single moment of life and has the potential to change as a result of the effect. With all of that happening, allll of the time, who are we to say that we really know ourselves? (know- [verb] to be aware of the factuality of/ fact- [noun] objective information that is indisputable, based on empirical research and quantifiable measures). Do we really just, without intentional study, know ourselves? Or are we often just familiar? I urge us to compare the quality of honesty and transparency based on familiarity vs that which is based on knowledge.
I believe and conclude that honesty and transparency exist on spectrum of levels of quality based on study and research. I also conclude that self study and knowing, are not destinations, but a road; an infinite one.
Music
Producer: Ben Talmi
Film
Director: Michael Marantz - www.michaelmarantz.com
Director of Photography: Tim Sessler
Production Company: Already Alive
Producer: Zach MacDonald
Production Manager: Denis Zenchenko
Assistant Director: Jason Oppliger
VFX: Stephen Walsh
1st AC: Asa Reed
2nd AC: Pierce Pyrzenski
Gaffer: Dan Peck
Key Grip: Sam Robinson
Swing: Rowan Lupton
DIT: Koby Leff
PA: Scott Kamp
PA: Jennie Larson
PA: Emery Powell
Enroll in my Vocal Production Course and learn how to make beats with your voice. https://KAMAUUNIVERSITY.COM
Subscribe for more official content from KAMAUU:
https://kamauu.lnk.to/Subscribe
Follow the wind:
https://www.kamauu.world/
https://www.facebook.com/kamauuworld
https://twitter.com/kamauuworld
https://instagram.com/kamauuworld
https://soundcloud.com/kamauuworld
The official YouTube channel of KAMAUU. Subscribe for the latest music videos, performances, and more.
#TRANSPARENCY
https://wn.com/Kamauu_Transparency_Official_Music_Video
(please like & subscribe)
Thoughts on TRANSPARENCY:
In the dark silence, scentless, and numb: In the absence of memory: Are we without texture? Do we wither and vanish beyond the boundaries of our responses, or are we more? If so...what?
Being transparent with ones self has proven, to me, to be most elusive game to hunt. This may be because I, like most of us, believed that it was as simple as looking at, and seeing ones self. (I later learned that to look and see are two very different things. To look is merely pointing the eyes, while to see is to discern and/or identify; to begin to understand). The quality of seeing, and understanding what has been seen, is improved through study and research. Furthermore, transparency requires more that just being, gazing into a mirror, and reporting an observation. Transparency requires the admittance of a terrifying truth. That we must deeply study ourselves. We must study because there is a seemingly infinite amount of information inside of every little thing, and we are made of a multiverses worth of little things. Every single one of those things is affected by every single moment of life and has the potential to change as a result of the effect. With all of that happening, allll of the time, who are we to say that we really know ourselves? (know- [verb] to be aware of the factuality of/ fact- [noun] objective information that is indisputable, based on empirical research and quantifiable measures). Do we really just, without intentional study, know ourselves? Or are we often just familiar? I urge us to compare the quality of honesty and transparency based on familiarity vs that which is based on knowledge.
I believe and conclude that honesty and transparency exist on spectrum of levels of quality based on study and research. I also conclude that self study and knowing, are not destinations, but a road; an infinite one.
Music
Producer: Ben Talmi
Film
Director: Michael Marantz - www.michaelmarantz.com
Director of Photography: Tim Sessler
Production Company: Already Alive
Producer: Zach MacDonald
Production Manager: Denis Zenchenko
Assistant Director: Jason Oppliger
VFX: Stephen Walsh
1st AC: Asa Reed
2nd AC: Pierce Pyrzenski
Gaffer: Dan Peck
Key Grip: Sam Robinson
Swing: Rowan Lupton
DIT: Koby Leff
PA: Scott Kamp
PA: Jennie Larson
PA: Emery Powell
Enroll in my Vocal Production Course and learn how to make beats with your voice. https://KAMAUUNIVERSITY.COM
Subscribe for more official content from KAMAUU:
https://kamauu.lnk.to/Subscribe
Follow the wind:
https://www.kamauu.world/
https://www.facebook.com/kamauuworld
https://twitter.com/kamauuworld
https://instagram.com/kamauuworld
https://soundcloud.com/kamauuworld
The official YouTube channel of KAMAUU. Subscribe for the latest music videos, performances, and more.
#TRANSPARENCY
- published: 28 May 2021
- views: 713542
-
Unknown Influence | Social Media, Democracy and Transparency
Is Instagram fueling eating disorders in teenagers? Does TikTok harm your mental health? Are Facebook groups encouraging people to take part in offline violence?
The answer is… we don’t know for sure. And that’s a serious problem.
Sign our petition calling on platform transparency: https://mzl.la/3zjd1fL
published: 25 Oct 2022
-
How Important is Transparency in the Age of Social Media? By John Baldoni
John Baldoni is an internationally recognized leadership consultant, coach, and author of more than a dozen books that have been translated into 10 languages. As a highly sought after executive coach and leadership educator, John has had the privilege of working with senior leaders in virtually every industry from pharmaceutical to real estate, packaged goods to automobiles, and finance to health care. In 2017, Trust Across America named John one of its top thought leaders in Trust for the fourth consecutive year. Also in 2017 Global Gurus ranked John No. 20 on its list of top leadership experts, a list he has been on since 2007.
#DESCRIPTION
John Baldoni addresses how social media has made transparency and honesty essential for leaders. He talks about an article he wrote entitled,” Socia...
published: 29 Mar 2017
-
ID Comms Media Transparency Webinar - Short Version
Exclusive webinar on the important topic of Media Transparency.
Who is it for?:
This webinar is designed for marketing and procurement leaders looking to understand how Transparency affects the commercial relationships with media agencies and how it influences both media and business performance.
Media agencies and vendors are very welcome to join the webinar, as it will give some insights into how agencies may build trust from advertisers by offering more Transparency.
About this webinar:
We will review responses to our recent ID Comms 2016 Media Transparency survey of some of the world's leading marketing and procurement professionals.
This webinar is the first in a series of ID Comms webinars exploring the 7Ts - these are the 7 drivers of media performance which deliver competitive ...
published: 12 May 2016
-
Social Media as a Tool for Transparency | Mikel Porter | TEDxMarcusHighSchool
Social Media is a growing form of communication. While its use can be
controversial, harnessing Social Media to promote encouragement and accountability can have profound affects on it's users. In this talk, Mikel Porter shares her personal struggle and daily victories using social media as a springboard for hope.
Mikel Porter is a minister at First Baptist Church, mother of 3 girls and wife of a high school teacher. She is creative and quirky and loves to express herself through writing and creative craft projects.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
published: 14 Jun 2016
-
ID Comms Media Transparency Webinar
Exclusive webinar on the important topic of Media Transparency.
Who is it for?:
This webinar is designed for marketing and procurement leaders looking to understand how Transparency affects the commercial relationships with media agencies and how it influences both media and business performance.
Media agencies and vendors are very welcome to join the webinar, as it will give some insights into how agencies may build trust from advertisers by offering more Transparency.
About this webinar:
We will review responses to our recent ID Comms 2016 Media Transparency survey of some of the world's leading marketing and procurement professionals.
This webinar is the first in a series of ID Comms webinars exploring the 7Ts - these are the 7 drivers of media performance which deliver competitive ...
published: 01 Jun 2016
-
Bertha Henson's Insights on Quality Journalism and Media Transparency For The Straits Times
Henson, a former Associate Editor of The Straits Times, has emphasized the critical role of quality content and public service journalism principles. She believes that news outlets should prioritize transparency and accuracy over spinning news to give it a positive feel. Instead, she advocates for delivering news "in all its naked glory." But why is this so important?
Well, it boils down to trust. In a world filled with information, we rely on trusted news sources to make informed decisions. When the news is transparent and reliable, it builds trust with the audience. Henson rightly raises questions about how Singapore Press Holdings' transformation into SPH Media Trust might impact this trust. Transparency in editorial policies and newsroom structures is vital, especially when it comes t...
published: 22 Oct 2023
-
Media Minutes: How important is ‘transparency’ in media?
trinityp3.com
Media transparency has been a hot topic. But can you have too much transparency? And what is the right amount? Since the issue blew up globally five years ago, much work has been done by advertisers and their media agencies. Find out what you need to know with Media Minutes.
Media Minutes is a weekly video on an issue facing media advertising from the team at TrinityP3 Marketing Management Consultants. Hosted by Darren Woolley, CEO and Stephen Wright, Head of Media.
Subscribe here.
Transcript:
DARREN: Welcome to Media Minutes. I am Darren Woolley
STEPHEN: And I am Stephen Wright
DARREN: In the next few minutes we will with you our view on the importance of transparency in media. Stephen?
STEPHEN: Yes, Darren…Transparency, the buzzword of 2019 which for some advertisers h...
published: 06 Jun 2021
-
#MediaSnack Ep.63: P&G’s Pritchard: Demand MEDIA transparency
In this week's episode of #MediaSnack David and Tom discuss the #MediaChange rallying cry issued by P&G's Marc Pritchard on the IAB Annual Leadership Marketing conference.
Change is coming to the digital ad market. That much can be assured in 2017 because Procter & Gamble has decreed that it will no longer put up with the ecosystem as it works today.
CMO Marc Pritchard recently told the US IAB Media Leadership conference that he and his company were calling time on current practices. Anyone who wanted P&G money would have to make radical changes by the end of the year.
Central to his critique of how the industry works was the need to deliver transparency, reform supply chains, adopt common standards on viewability and open up to third party metrics.
He accepted that advertisers had to ...
published: 03 Feb 2017
-
CSOs Call On Dangote To Be Transparent On Petrol Price
A Coalition for Good Governance, an assemblage of more than 90 Civil societies, non-governmental organizations, community based and public interest groups have called on the authorities of the Dangote refinery to be transparent regarding the refinery's cost of production of petrol per litre.
This information they say will ensure fair pricing, transparency and accountability
#breakingnews #tinubu #bolaahmedtinubu #kashimshettima #abuja #TVCNews #TVC #News #NaijaNews #NaijaGist #Entertainment #NewsUpdate #BreakingNews #NewsInNigeria #TrendingGists #latestnews #todaynews #BreakingNews #TrendingVideo #YouTubeRewind #Trending #Viral #Music #EntertainmentNews #ClimateChange #BusinessNews #SportsNews #AfricaNews #NigerianYouth #NigerianSports #NigeriaEconomy #NigeriaNews
Join this channel to...
published: 10 Sep 2024
-
Accountability and Transparency in Digital Journalism-Bryan Monroe
Bryan Monroe, editor of CNNPolitics.com, discusses who gets to speak for the media organization, fact checking, credibility, and disclosure in a presentation at the Executive Roundtable on Digital Journalism Ethics at Santa Clara University in December 2011. The roundtable was sponsored by the Markkula Center for Applied Ethics and the Online News Association.
published: 15 Feb 2012
12:29
Unknown Influence | Social Media, Democracy and Transparency
Is Instagram fueling eating disorders in teenagers? Does TikTok harm your mental health? Are Facebook groups encouraging people to take part in offline violence...
Is Instagram fueling eating disorders in teenagers? Does TikTok harm your mental health? Are Facebook groups encouraging people to take part in offline violence?
The answer is… we don’t know for sure. And that’s a serious problem.
Sign our petition calling on platform transparency: https://mzl.la/3zjd1fL
https://wn.com/Unknown_Influence_|_Social_Media,_Democracy_And_Transparency
Is Instagram fueling eating disorders in teenagers? Does TikTok harm your mental health? Are Facebook groups encouraging people to take part in offline violence?
The answer is… we don’t know for sure. And that’s a serious problem.
Sign our petition calling on platform transparency: https://mzl.la/3zjd1fL
- published: 25 Oct 2022
- views: 84920
1:56
How Important is Transparency in the Age of Social Media? By John Baldoni
John Baldoni is an internationally recognized leadership consultant, coach, and author of more than a dozen books that have been translated into 10 languages. A...
John Baldoni is an internationally recognized leadership consultant, coach, and author of more than a dozen books that have been translated into 10 languages. As a highly sought after executive coach and leadership educator, John has had the privilege of working with senior leaders in virtually every industry from pharmaceutical to real estate, packaged goods to automobiles, and finance to health care. In 2017, Trust Across America named John one of its top thought leaders in Trust for the fourth consecutive year. Also in 2017 Global Gurus ranked John No. 20 on its list of top leadership experts, a list he has been on since 2007.
#DESCRIPTION
John Baldoni addresses how social media has made transparency and honesty essential for leaders. He talks about an article he wrote entitled,” Social Media Can Hijack a Boss’s Message”, where he talks about how the media in general, and social media is focused on “gotcha” revelations. Baldoni explains why leaders must be honest and make sure they are “walking the talk” always to ensure that they don’t get caught in a lie or inconsistency that could then make its way on to social media.
Subscribe for more SarderTV: http://bit.ly/1osk5yg
Follow our Official Twitter: http://bit.ly/1tIwTzK
Check out exclusive SarderTV content:
Web - http://bit.ly/1xpv37D
Facebook - http://on.fb.me/1EbljQi
#ABOUT SARDERTV
SarderTV is an independent, educational media company, focusing on the subjects that fascinate, inspire and teach executives. Because the relationship between success and learning is parallel, SarderTV provides exclusive interviews with the authors, leaders, and taste makers currently affecting industry.
Led by Russell Sarder and a team of dynamic and creative programming and content creators, experienced leadership and seasoned advisors, SarderTV launched in 2012.
SarderTV is an exciting, forward thinking media company focused on the promotion of learning
https://wn.com/How_Important_Is_Transparency_In_The_Age_Of_Social_Media_By_John_Baldoni
John Baldoni is an internationally recognized leadership consultant, coach, and author of more than a dozen books that have been translated into 10 languages. As a highly sought after executive coach and leadership educator, John has had the privilege of working with senior leaders in virtually every industry from pharmaceutical to real estate, packaged goods to automobiles, and finance to health care. In 2017, Trust Across America named John one of its top thought leaders in Trust for the fourth consecutive year. Also in 2017 Global Gurus ranked John No. 20 on its list of top leadership experts, a list he has been on since 2007.
#DESCRIPTION
John Baldoni addresses how social media has made transparency and honesty essential for leaders. He talks about an article he wrote entitled,” Social Media Can Hijack a Boss’s Message”, where he talks about how the media in general, and social media is focused on “gotcha” revelations. Baldoni explains why leaders must be honest and make sure they are “walking the talk” always to ensure that they don’t get caught in a lie or inconsistency that could then make its way on to social media.
Subscribe for more SarderTV: http://bit.ly/1osk5yg
Follow our Official Twitter: http://bit.ly/1tIwTzK
Check out exclusive SarderTV content:
Web - http://bit.ly/1xpv37D
Facebook - http://on.fb.me/1EbljQi
#ABOUT SARDERTV
SarderTV is an independent, educational media company, focusing on the subjects that fascinate, inspire and teach executives. Because the relationship between success and learning is parallel, SarderTV provides exclusive interviews with the authors, leaders, and taste makers currently affecting industry.
Led by Russell Sarder and a team of dynamic and creative programming and content creators, experienced leadership and seasoned advisors, SarderTV launched in 2012.
SarderTV is an exciting, forward thinking media company focused on the promotion of learning
- published: 29 Mar 2017
- views: 187
30:30
ID Comms Media Transparency Webinar - Short Version
Exclusive webinar on the important topic of Media Transparency.
Who is it for?:
This webinar is designed for marketing and procurement leaders looking to under...
Exclusive webinar on the important topic of Media Transparency.
Who is it for?:
This webinar is designed for marketing and procurement leaders looking to understand how Transparency affects the commercial relationships with media agencies and how it influences both media and business performance.
Media agencies and vendors are very welcome to join the webinar, as it will give some insights into how agencies may build trust from advertisers by offering more Transparency.
About this webinar:
We will review responses to our recent ID Comms 2016 Media Transparency survey of some of the world's leading marketing and procurement professionals.
This webinar is the first in a series of ID Comms webinars exploring the 7Ts - these are the 7 drivers of media performance which deliver competitive advantage to brands.
Please note, Q&A session was not included in this recording.
https://wn.com/Id_Comms_Media_Transparency_Webinar_Short_Version
Exclusive webinar on the important topic of Media Transparency.
Who is it for?:
This webinar is designed for marketing and procurement leaders looking to understand how Transparency affects the commercial relationships with media agencies and how it influences both media and business performance.
Media agencies and vendors are very welcome to join the webinar, as it will give some insights into how agencies may build trust from advertisers by offering more Transparency.
About this webinar:
We will review responses to our recent ID Comms 2016 Media Transparency survey of some of the world's leading marketing and procurement professionals.
This webinar is the first in a series of ID Comms webinars exploring the 7Ts - these are the 7 drivers of media performance which deliver competitive advantage to brands.
Please note, Q&A session was not included in this recording.
- published: 12 May 2016
- views: 145
16:15
Social Media as a Tool for Transparency | Mikel Porter | TEDxMarcusHighSchool
Social Media is a growing form of communication. While its use can be
controversial, harnessing Social Media to promote encouragement and accountability can h...
Social Media is a growing form of communication. While its use can be
controversial, harnessing Social Media to promote encouragement and accountability can have profound affects on it's users. In this talk, Mikel Porter shares her personal struggle and daily victories using social media as a springboard for hope.
Mikel Porter is a minister at First Baptist Church, mother of 3 girls and wife of a high school teacher. She is creative and quirky and loves to express herself through writing and creative craft projects.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
https://wn.com/Social_Media_As_A_Tool_For_Transparency_|_Mikel_Porter_|_Tedxmarcushighschool
Social Media is a growing form of communication. While its use can be
controversial, harnessing Social Media to promote encouragement and accountability can have profound affects on it's users. In this talk, Mikel Porter shares her personal struggle and daily victories using social media as a springboard for hope.
Mikel Porter is a minister at First Baptist Church, mother of 3 girls and wife of a high school teacher. She is creative and quirky and loves to express herself through writing and creative craft projects.
This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at http://ted.com/tedx
- published: 14 Jun 2016
- views: 2282
49:36
ID Comms Media Transparency Webinar
Exclusive webinar on the important topic of Media Transparency.
Who is it for?:
This webinar is designed for marketing and procurement leaders looking to under...
Exclusive webinar on the important topic of Media Transparency.
Who is it for?:
This webinar is designed for marketing and procurement leaders looking to understand how Transparency affects the commercial relationships with media agencies and how it influences both media and business performance.
Media agencies and vendors are very welcome to join the webinar, as it will give some insights into how agencies may build trust from advertisers by offering more Transparency.
About this webinar:
We will review responses to our recent ID Comms 2016 Media Transparency survey of some of the world's leading marketing and procurement professionals.
This webinar is the first in a series of ID Comms webinars exploring the 7Ts - these are the 7 drivers of media performance which deliver competitive advantage to brands.
https://wn.com/Id_Comms_Media_Transparency_Webinar
Exclusive webinar on the important topic of Media Transparency.
Who is it for?:
This webinar is designed for marketing and procurement leaders looking to understand how Transparency affects the commercial relationships with media agencies and how it influences both media and business performance.
Media agencies and vendors are very welcome to join the webinar, as it will give some insights into how agencies may build trust from advertisers by offering more Transparency.
About this webinar:
We will review responses to our recent ID Comms 2016 Media Transparency survey of some of the world's leading marketing and procurement professionals.
This webinar is the first in a series of ID Comms webinars exploring the 7Ts - these are the 7 drivers of media performance which deliver competitive advantage to brands.
- published: 01 Jun 2016
- views: 74
3:01
Bertha Henson's Insights on Quality Journalism and Media Transparency For The Straits Times
Henson, a former Associate Editor of The Straits Times, has emphasized the critical role of quality content and public service journalism principles. She believ...
Henson, a former Associate Editor of The Straits Times, has emphasized the critical role of quality content and public service journalism principles. She believes that news outlets should prioritize transparency and accuracy over spinning news to give it a positive feel. Instead, she advocates for delivering news "in all its naked glory." But why is this so important?
Well, it boils down to trust. In a world filled with information, we rely on trusted news sources to make informed decisions. When the news is transparent and reliable, it builds trust with the audience. Henson rightly raises questions about how Singapore Press Holdings' transformation into SPH Media Trust might impact this trust. Transparency in editorial policies and newsroom structures is vital, especially when it comes to online-only stories and changes made to articles. This transparency is essential for maintaining trust.
Now, let's turn our attention to Jaime Ho's insights as The Straits Times' Editor. He acknowledges the changing landscape of news consumption, where traditional news sources face challenges like "news avoidance" and "news fatigue." People are increasingly drawn to softer, more relatable stories. However, Ho warns against over-reliance on soft content, as it could erode trust.
The balance is key. In this era of rapidly changing news consumption habits, it's crucial for news outlets to maintain their trustworthiness and relevance. As Ho puts it, it's about broadening the news diet and adapting to the multi-faceted dimensions of our lives. This means news outlets must evolve without compromising on their commitment to public service journalism.
#Singapore #News #Journalism #MediaTrust #PublicServiceJournalism #TheStraitsTimes #BerthaHenson #JaimeHo #NewsConsumption #Transparency #SPHMediaTrust #Trustworthiness #NewsAvoidance #NewsFatigue #SoftFeatures #HardHittingNews #MediaLandscape #SingaporePressHoldings #EditorialPolicies #QualityJournalism #NewsMedia #MediaTransparency #ModernJournalism #MediaTrustandTransparency #ChangingMediaLandscape #MediaTrustinSingapore #NewsandPolitics #QualityContent #MediaTrends #SingaporeanMedia
https://wn.com/Bertha_Henson's_Insights_On_Quality_Journalism_And_Media_Transparency_For_The_Straits_Times
Henson, a former Associate Editor of The Straits Times, has emphasized the critical role of quality content and public service journalism principles. She believes that news outlets should prioritize transparency and accuracy over spinning news to give it a positive feel. Instead, she advocates for delivering news "in all its naked glory." But why is this so important?
Well, it boils down to trust. In a world filled with information, we rely on trusted news sources to make informed decisions. When the news is transparent and reliable, it builds trust with the audience. Henson rightly raises questions about how Singapore Press Holdings' transformation into SPH Media Trust might impact this trust. Transparency in editorial policies and newsroom structures is vital, especially when it comes to online-only stories and changes made to articles. This transparency is essential for maintaining trust.
Now, let's turn our attention to Jaime Ho's insights as The Straits Times' Editor. He acknowledges the changing landscape of news consumption, where traditional news sources face challenges like "news avoidance" and "news fatigue." People are increasingly drawn to softer, more relatable stories. However, Ho warns against over-reliance on soft content, as it could erode trust.
The balance is key. In this era of rapidly changing news consumption habits, it's crucial for news outlets to maintain their trustworthiness and relevance. As Ho puts it, it's about broadening the news diet and adapting to the multi-faceted dimensions of our lives. This means news outlets must evolve without compromising on their commitment to public service journalism.
#Singapore #News #Journalism #MediaTrust #PublicServiceJournalism #TheStraitsTimes #BerthaHenson #JaimeHo #NewsConsumption #Transparency #SPHMediaTrust #Trustworthiness #NewsAvoidance #NewsFatigue #SoftFeatures #HardHittingNews #MediaLandscape #SingaporePressHoldings #EditorialPolicies #QualityJournalism #NewsMedia #MediaTransparency #ModernJournalism #MediaTrustandTransparency #ChangingMediaLandscape #MediaTrustinSingapore #NewsandPolitics #QualityContent #MediaTrends #SingaporeanMedia
- published: 22 Oct 2023
- views: 234
3:33
Media Minutes: How important is ‘transparency’ in media?
trinityp3.com
Media transparency has been a hot topic. But can you have too much transparency? And what is the right amount? Since the issue blew up globally f...
trinityp3.com
Media transparency has been a hot topic. But can you have too much transparency? And what is the right amount? Since the issue blew up globally five years ago, much work has been done by advertisers and their media agencies. Find out what you need to know with Media Minutes.
Media Minutes is a weekly video on an issue facing media advertising from the team at TrinityP3 Marketing Management Consultants. Hosted by Darren Woolley, CEO and Stephen Wright, Head of Media.
Subscribe here.
Transcript:
DARREN: Welcome to Media Minutes. I am Darren Woolley
STEPHEN: And I am Stephen Wright
DARREN: In the next few minutes we will with you our view on the importance of transparency in media. Stephen?
STEPHEN: Yes, Darren…Transparency, the buzzword of 2019 which for some advertisers has now become a key measure of trust in their media agency relationship.
DARREN: So how achievable is transparency today? The industry outrage of a few years ago suggested things were murky, opaque at best.
STEPHEN: Yes, things were murky and there was an initial period after the ANA expose when agencies defended their right to a lack of transparency and confidentiality the margin they took.
DARREN: And how was that received by Advertisers.
STEPHEN: Not at all well by many of the bigger advertisers and the global media groups quickly realised they needed to come to the table.
DARREN: So, where are we now Stephen? With how much transparency do advertisers now operate?
STEPHEN: We’re in a much better space now. All the Agency groups now preach transparency with contract templates that offer full disclosure.
DARREN: So, it’s job done… transparency achieved.
STEPHEN: Well…yes and no. To achieve transparency an advertiser needs to have a media-specific contract. We see a lot of generic supplier agreements that don’t cover key areas.
DARREN: OK, so what are these agreements lacking?
STEPHEN: For starters a very, wide-reaching definition of the term rebate and a multitude of other factors concerning structure, audit rights, data.
DARREN: So what you’re saying is that if you haven’t updated your contract recently you have no guarantee of transparency.
STEPHEN: That’s right Darren but there will always remain one or 2 areas where it’s impossible to be assured of full transparency.
DARREN: What are these areas then Stephen? And more importantly, should this be a concern for advertisers?
STEPHEN: The digital industry is now dominated by a number of key global players. Media has a handful of large global media groups. It makes sense for both parties to do regional or even global deals for massive volumes that deliver additional commissions and margin.
DARREN: So it should be a concern for advertisers?
STEPHEN: Not really, in many cases, the value achieved delivers far more competitive pricing than the agency and advertiser could otherwise achieve. The agency may earn a bigger margin but if the client benefits as well it’s a win-win situation.
DARREN: So full and complete transparency is a utopian ideal. But what can now be achieved is perfectly acceptable?
STEPHEN: I believe so Darren, we now see a lot of advertisers working cooperatively with their media agency to good effect. For these advertisers preoccupation with transparency is a distraction that stands to achieve little.
DARREN: Thank you, Stephen, that’s very encouraging. And we encourage you to subscribe to Media Minutes. A weekly snack on all things media. Until then. I’m Darren Woolley, and he’s
STEPHEN: Stephen Wright
TOGETHER: And this is Media Minutes.
https://wn.com/Media_Minutes_How_Important_Is_‘Transparency’_In_Media
trinityp3.com
Media transparency has been a hot topic. But can you have too much transparency? And what is the right amount? Since the issue blew up globally five years ago, much work has been done by advertisers and their media agencies. Find out what you need to know with Media Minutes.
Media Minutes is a weekly video on an issue facing media advertising from the team at TrinityP3 Marketing Management Consultants. Hosted by Darren Woolley, CEO and Stephen Wright, Head of Media.
Subscribe here.
Transcript:
DARREN: Welcome to Media Minutes. I am Darren Woolley
STEPHEN: And I am Stephen Wright
DARREN: In the next few minutes we will with you our view on the importance of transparency in media. Stephen?
STEPHEN: Yes, Darren…Transparency, the buzzword of 2019 which for some advertisers has now become a key measure of trust in their media agency relationship.
DARREN: So how achievable is transparency today? The industry outrage of a few years ago suggested things were murky, opaque at best.
STEPHEN: Yes, things were murky and there was an initial period after the ANA expose when agencies defended their right to a lack of transparency and confidentiality the margin they took.
DARREN: And how was that received by Advertisers.
STEPHEN: Not at all well by many of the bigger advertisers and the global media groups quickly realised they needed to come to the table.
DARREN: So, where are we now Stephen? With how much transparency do advertisers now operate?
STEPHEN: We’re in a much better space now. All the Agency groups now preach transparency with contract templates that offer full disclosure.
DARREN: So, it’s job done… transparency achieved.
STEPHEN: Well…yes and no. To achieve transparency an advertiser needs to have a media-specific contract. We see a lot of generic supplier agreements that don’t cover key areas.
DARREN: OK, so what are these agreements lacking?
STEPHEN: For starters a very, wide-reaching definition of the term rebate and a multitude of other factors concerning structure, audit rights, data.
DARREN: So what you’re saying is that if you haven’t updated your contract recently you have no guarantee of transparency.
STEPHEN: That’s right Darren but there will always remain one or 2 areas where it’s impossible to be assured of full transparency.
DARREN: What are these areas then Stephen? And more importantly, should this be a concern for advertisers?
STEPHEN: The digital industry is now dominated by a number of key global players. Media has a handful of large global media groups. It makes sense for both parties to do regional or even global deals for massive volumes that deliver additional commissions and margin.
DARREN: So it should be a concern for advertisers?
STEPHEN: Not really, in many cases, the value achieved delivers far more competitive pricing than the agency and advertiser could otherwise achieve. The agency may earn a bigger margin but if the client benefits as well it’s a win-win situation.
DARREN: So full and complete transparency is a utopian ideal. But what can now be achieved is perfectly acceptable?
STEPHEN: I believe so Darren, we now see a lot of advertisers working cooperatively with their media agency to good effect. For these advertisers preoccupation with transparency is a distraction that stands to achieve little.
DARREN: Thank you, Stephen, that’s very encouraging. And we encourage you to subscribe to Media Minutes. A weekly snack on all things media. Until then. I’m Darren Woolley, and he’s
STEPHEN: Stephen Wright
TOGETHER: And this is Media Minutes.
- published: 06 Jun 2021
- views: 165
16:02
#MediaSnack Ep.63: P&G’s Pritchard: Demand MEDIA transparency
In this week's episode of #MediaSnack David and Tom discuss the #MediaChange rallying cry issued by P&G's Marc Pritchard on the IAB Annual Leadership Marketing ...
In this week's episode of #MediaSnack David and Tom discuss the #MediaChange rallying cry issued by P&G's Marc Pritchard on the IAB Annual Leadership Marketing conference.
Change is coming to the digital ad market. That much can be assured in 2017 because Procter & Gamble has decreed that it will no longer put up with the ecosystem as it works today.
CMO Marc Pritchard recently told the US IAB Media Leadership conference that he and his company were calling time on current practices. Anyone who wanted P&G money would have to make radical changes by the end of the year.
Central to his critique of how the industry works was the need to deliver transparency, reform supply chains, adopt common standards on viewability and open up to third party metrics.
He accepted that advertisers had to take some of the responsibility for the current situation – even P&G had accepted these compromises in the race for digital firsts – and most had demanded cheap media and lowered fees.
The message was powerful not just because it was delivered at the IAB – around a third of total ad spend goes on digital – but also because of the way it was delivered. The tone was calm, considered but also exasperated and defiant. The challenge was put into the context of the fundamentals of marketing and the challenges for P&G to drive a business outcome.
Pritchard’s words carry great weight, not only is he the CMO of the world’s biggest-spending advertiser but he’s also just taken over as president of the US ANA. Many marketers across the US were looking for leadership following 2016’s media transparency bombshells.
Some are confused by the sheer complexity of the challenge and don’t know where to start. P&G’s public roadmap helps them identify the first wins on the journey to a better relationship.
While this a P&G initiative it's also a call to action for the industry. Other companies now have an obligation to act – and many already are quietly making changes to the way they operate.
His willingness to accept some of the blame for the current situation was welcome but he called out agencies acting as principal and when challenged but admitting that they had to do so because the “fee doesn’t cover your expenses”. Agencies may have been acting in within the wording of the contract but that doesn't mean they should have behaved in this way.
The question the industry needs to answer is how other marketers should respond, particularly those that don’t have the resources and budget leverage to make the likes of Facebook and Google behave differently.
ID Comms has been promoting the notion of 2017 as a year of #mediachange and invites everyone to participate with their own thoughts and comments. Future editions of #mediasnack will address those contributions.
Central to Pritchard’s manifesto was the wider notion that brands needed to change their agency or change their contract to ensure new behaviours become established – while some will pitch their account, others might go down the renegotiation route.
Marketers also need to look in the mirror and consider not just their contract rights but also their behaviours as a client to the agency. CMOs need to ask themselves: “am I clear about my KPIs, the scope of work and am I paying the agency fairly for the value they create?”
True #mediachange is about more than just negotiating new terms, marketers need to consider their media governance model, and whether they view media as an investment in growth or a cost to be managed downwards.
It’s also worth noting that while Pritchard’s comments were broad, they were especially focused on the digital media business and the supply chain. The ANA’s own research said that bad practice was pervasive across TV, Print and Outdoor, not just digital.
Expect future Pritchard outings, notably the keynote at the ANA’s Media Conference on March 2, to apply the same scrutiny over the ‘non-digital’ media supply chain.
Register to attend ANA's Media Conference:
http://www.ana.net/conference/show/id/MLC-MAR17
The right answers for P&G won’t be right for all advertisers but Pritchard has said the previously unsayable and every CMO should consider his words carefully.
Because if P&G can get it so very wrong then so too can every other client.
https://wn.com/Mediasnack_Ep.63_P_G’S_Pritchard_Demand_Media_Transparency
In this week's episode of #MediaSnack David and Tom discuss the #MediaChange rallying cry issued by P&G's Marc Pritchard on the IAB Annual Leadership Marketing conference.
Change is coming to the digital ad market. That much can be assured in 2017 because Procter & Gamble has decreed that it will no longer put up with the ecosystem as it works today.
CMO Marc Pritchard recently told the US IAB Media Leadership conference that he and his company were calling time on current practices. Anyone who wanted P&G money would have to make radical changes by the end of the year.
Central to his critique of how the industry works was the need to deliver transparency, reform supply chains, adopt common standards on viewability and open up to third party metrics.
He accepted that advertisers had to take some of the responsibility for the current situation – even P&G had accepted these compromises in the race for digital firsts – and most had demanded cheap media and lowered fees.
The message was powerful not just because it was delivered at the IAB – around a third of total ad spend goes on digital – but also because of the way it was delivered. The tone was calm, considered but also exasperated and defiant. The challenge was put into the context of the fundamentals of marketing and the challenges for P&G to drive a business outcome.
Pritchard’s words carry great weight, not only is he the CMO of the world’s biggest-spending advertiser but he’s also just taken over as president of the US ANA. Many marketers across the US were looking for leadership following 2016’s media transparency bombshells.
Some are confused by the sheer complexity of the challenge and don’t know where to start. P&G’s public roadmap helps them identify the first wins on the journey to a better relationship.
While this a P&G initiative it's also a call to action for the industry. Other companies now have an obligation to act – and many already are quietly making changes to the way they operate.
His willingness to accept some of the blame for the current situation was welcome but he called out agencies acting as principal and when challenged but admitting that they had to do so because the “fee doesn’t cover your expenses”. Agencies may have been acting in within the wording of the contract but that doesn't mean they should have behaved in this way.
The question the industry needs to answer is how other marketers should respond, particularly those that don’t have the resources and budget leverage to make the likes of Facebook and Google behave differently.
ID Comms has been promoting the notion of 2017 as a year of #mediachange and invites everyone to participate with their own thoughts and comments. Future editions of #mediasnack will address those contributions.
Central to Pritchard’s manifesto was the wider notion that brands needed to change their agency or change their contract to ensure new behaviours become established – while some will pitch their account, others might go down the renegotiation route.
Marketers also need to look in the mirror and consider not just their contract rights but also their behaviours as a client to the agency. CMOs need to ask themselves: “am I clear about my KPIs, the scope of work and am I paying the agency fairly for the value they create?”
True #mediachange is about more than just negotiating new terms, marketers need to consider their media governance model, and whether they view media as an investment in growth or a cost to be managed downwards.
It’s also worth noting that while Pritchard’s comments were broad, they were especially focused on the digital media business and the supply chain. The ANA’s own research said that bad practice was pervasive across TV, Print and Outdoor, not just digital.
Expect future Pritchard outings, notably the keynote at the ANA’s Media Conference on March 2, to apply the same scrutiny over the ‘non-digital’ media supply chain.
Register to attend ANA's Media Conference:
http://www.ana.net/conference/show/id/MLC-MAR17
The right answers for P&G won’t be right for all advertisers but Pritchard has said the previously unsayable and every CMO should consider his words carefully.
Because if P&G can get it so very wrong then so too can every other client.
- published: 03 Feb 2017
- views: 536
2:21
CSOs Call On Dangote To Be Transparent On Petrol Price
A Coalition for Good Governance, an assemblage of more than 90 Civil societies, non-governmental organizations, community based and public interest groups have ...
A Coalition for Good Governance, an assemblage of more than 90 Civil societies, non-governmental organizations, community based and public interest groups have called on the authorities of the Dangote refinery to be transparent regarding the refinery's cost of production of petrol per litre.
This information they say will ensure fair pricing, transparency and accountability
#breakingnews #tinubu #bolaahmedtinubu #kashimshettima #abuja #TVCNews #TVC #News #NaijaNews #NaijaGist #Entertainment #NewsUpdate #BreakingNews #NewsInNigeria #TrendingGists #latestnews #todaynews #BreakingNews #TrendingVideo #YouTubeRewind #Trending #Viral #Music #EntertainmentNews #ClimateChange #BusinessNews #SportsNews #AfricaNews #NigerianYouth #NigerianSports #NigeriaEconomy #NigeriaNews
Join this channel to get access to Exclusive Trending News Content:
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https://wn.com/Csos_Call_On_Dangote_To_Be_Transparent_On_Petrol_Price
A Coalition for Good Governance, an assemblage of more than 90 Civil societies, non-governmental organizations, community based and public interest groups have called on the authorities of the Dangote refinery to be transparent regarding the refinery's cost of production of petrol per litre.
This information they say will ensure fair pricing, transparency and accountability
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- published: 10 Sep 2024
- views: 568
6:56
Accountability and Transparency in Digital Journalism-Bryan Monroe
Bryan Monroe, editor of CNNPolitics.com, discusses who gets to speak for the media organization, fact checking, credibility, and disclosure in a presentation at...
Bryan Monroe, editor of CNNPolitics.com, discusses who gets to speak for the media organization, fact checking, credibility, and disclosure in a presentation at the Executive Roundtable on Digital Journalism Ethics at Santa Clara University in December 2011. The roundtable was sponsored by the Markkula Center for Applied Ethics and the Online News Association.
https://wn.com/Accountability_And_Transparency_In_Digital_Journalism_Bryan_Monroe
Bryan Monroe, editor of CNNPolitics.com, discusses who gets to speak for the media organization, fact checking, credibility, and disclosure in a presentation at the Executive Roundtable on Digital Journalism Ethics at Santa Clara University in December 2011. The roundtable was sponsored by the Markkula Center for Applied Ethics and the Online News Association.
- published: 15 Feb 2012
- views: 657