-
What is strategic marketing?
What is Strategic Marketing? Well. . . It has to do with marketing and advertising. . . things like writing awesome ads and creating incredible websites and special reports that won't lull people to sleep. And it has to do with outside-the-box innovation—figuring out ways to not only think, but act-outside-the-box and sell products and services in a way that causes people to salivate and stumble over themselves to do business with you.
published: 02 Jul 2015
-
What is Strategic Marketing?
When a firm is trying to determine their overall purpose and goals they are developing their own strategic marketing plan. Here we go through what is strategic marketing.
#marketing #strategicmarketing #marketingexplained
Topic 2: Strategic Marketing
YouTube Advice Playlist:
https://www.youtube.com/playlist?list=PLuAz-nxZVHKCgTMK9qJVoRnnx5D1EdmUj
Help Support Marketing & YouTube education and become a Patron at http://www.patreon.com/woltersworld
Grab some of the gear we use to film our Professor Wolters videos.
Grab one of Professor Wolters shirts or other merchandise at
http://www.woltersworld.store
Microsoft Surface: We travel with a Microsoft Surface everywhere we go. I edit my videos on it & use it to backup my pictures and vides while we travel. It’s light and the best tra...
published: 02 Jul 2020
-
Strategic Marketing part 1 - Professor Myles Bassell
published: 27 Feb 2015
-
Discover the Secrets of Mastering Marketing Strategy with Philip Kotler
✅ Join 37,000+ aspiring marketers in the free Marketing Tutorial community and enhance your marketing skills: https://marketingtutorials.co.uk/
Looking for a proven marketing strategy? Need to build a marketing strategy that works?
In this video, you’ll learn about proven marketing strategies that will help you achieve your business goals.
First, Philip Kotler discusses different marketing strategies and shares what makes a good marketing strategy.
Second, Philip Kotler's book on marketing strategy shares his best marketing strategy ideas and examples to help grow your business.
All in all, this is a proven marketing strategy that will help accelerate your business.
This is a purely education channel with no affiliates. All which we ask for your support by liking and sharing ou...
published: 21 Mar 2021
-
7 Effective Marketing Strategies for 2024 (TIPS, TRICKS & TACTICS)
Want to START a business? Go here: https://grow.adamerhart.com/start?el=yt
Want to GROW your business? Go here: https://grow.adamerhart.com/system?el=yt
-
Try HighLevel FREE – 30-Day FREE Trial of the Best Marketing Tool Ever!
👉 https://www.gohighlevel.com/adam-erhart?fp_ref=adam86
Unlock my proven marketing system that delivers incredible client results, PLUS grab these exclusive FREE bonuses when you sign up:
• $10K Agency Blueprint: Proven steps to build a $10K/month agency
• Lead-Gen Playbook Bundle: Training, webinar series, and ready-to-use snapshots
• Weekly Business Coaching: Live Zoom sessions for a tailored business strategy
• Complete Marketing Campaigns: Profitable campaigns and funnels
• 1-on-1 Kickoff Call: Personalized account kickoff call for a fast start
• Exclusive Bon...
published: 04 Jun 2022
-
What is a Marketing Strategy?
A marketing strategy refers to a business's overall plan for how to reach prospects and turn them into customers. A marketing strategy contains the company’s or brand’s value proposition, key messages, data on target customers, and other essential data.
Watching this video is worth 3 Management Courses CPD Points*.
🔎 See below for details
Marketing for Managers
This video is part of course module number 8.3.2
Program 8: Managing Customers & Clients
Course 3: Marketing for Managers
Section 2: Marketing Strategy
Other videos in this section include:
🎬 What is Market Research? https://youtu.be/a9wa1-_2R9E
🎬 What is Market Segmentation? https://youtu.be/7FtiPAlBdto
🎬 What is a Customer Persona? https://youtu.be/DJWftQwPtAk
🎬 What is Multi Level Marketing (MLM)? https://youtu.be/u7rRVM_eTo4
...
published: 11 Nov 2021
-
How to Create a Marketing Plan | Step-by-Step Guide
Take a look at all of the available plan templates Visme has to offer here: https://www.visme.co/templates/plans/
If you're looking to ramp up your brand's marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We've made it easy for you with this step-by-step guide and a selection of marketing plan templates. Get started today: https://www.visme.co/marketing-plan/
---
Whether you're launching a new product or campaign, creating your first marketing plan or simply revisiting an older one, it's essential to have documented guidelines in place so that your entire marketing team is on the same page.
That's why we've put together these easy steps on how to create a marketing plan. We want to make the process as easy as possible for you.
In...
published: 30 Sep 2020
-
4 Principles of Marketing Strategy | Brian Tracy
A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou
Move toward any goal, big or small with my FREE guide in the link above.
___________________
Learn more:
Give me a follow on Clubhouse! @briantracy — see you there!
Subscribe to my channel for free offers, tips and more!
YouTube: http://ow.ly/ScHSb
Facebook: http://www.facebook.com/BrianTracyPage
Twitter: http://www.twitter.com/BrianTracy
Google+: +BrianTracyOfficialPage
Pinterest: http://www.pinterest.com/BrianTracy
Instagram: @TheBrianTracy
Blog: http://bit.ly/1rc4hlg
online marketing, marketing concepts, marketing 101, marketing techniques, best marketin...
published: 18 Sep 2011
-
Strategic Marketing Plan Example & Template | TeamGantt
Learn what a strategic marketing plan is and how to create one with our free strategic marketing plan template: https://teamgan.tt/3OSECtP.
In this video, we’ll explain the difference between a marketing plan vs marketing strategy and show you a strategic marketing plan example you can use as inspiration for your own planning.
00:00 - Introduction
00:44 - What is a strategic marketing plan?
01:30 - What’s the difference between a marketing strategy vs. marketing plan?
02:01 - Essential elements of a strategic marketing plan
02:15 - Business objectives
02:37 - SWOT analysis
02:54 - Market research
03:15 - Industry
03:37 - Target market
04:03 - Competitive analysis
04:20 - Strategic marketing goals
04:43 - Key marketing metrics
05:03 - Marketing channels
05:21 - Marketing budget
05:51 - F...
published: 11 Jul 2022
-
STRATEGIC MARKETING PROCESS: A FULL STEP-BY-STEP GUIDE
Strategic Marketing Process
Strategic Marketing is a process of planning, developing, and implementing maneuvers to obtain a competitive edge in your chosen niche. Having a marketing process in place helps you set measurable goals, minimize risks, track your progress, and revise and revisit whenever needed.
How to Create a Strategic Marketing Process
It involves analyzing your market, identifying your customers’ requirements, and developing a set of marketing tactics that work for your target market.
Creating this process entails five steps as follows:
1. State the Mission of Your Company
2. Analyze Your Market
3. Devise a Marketing Plan
4. Customize a Marketing Mix
5. Implement, Improvise and Iterate
State the Mission of Your Company
Here, you also mention your company’s
- value propor...
published: 30 Dec 2022
3:05
What is strategic marketing?
What is Strategic Marketing? Well. . . It has to do with marketing and advertising. . . things like writing awesome ads and creating incredible websites and sp...
What is Strategic Marketing? Well. . . It has to do with marketing and advertising. . . things like writing awesome ads and creating incredible websites and special reports that won't lull people to sleep. And it has to do with outside-the-box innovation—figuring out ways to not only think, but act-outside-the-box and sell products and services in a way that causes people to salivate and stumble over themselves to do business with you.
https://wn.com/What_Is_Strategic_Marketing
What is Strategic Marketing? Well. . . It has to do with marketing and advertising. . . things like writing awesome ads and creating incredible websites and special reports that won't lull people to sleep. And it has to do with outside-the-box innovation—figuring out ways to not only think, but act-outside-the-box and sell products and services in a way that causes people to salivate and stumble over themselves to do business with you.
- published: 02 Jul 2015
- views: 48033
5:52
What is Strategic Marketing?
When a firm is trying to determine their overall purpose and goals they are developing their own strategic marketing plan. Here we go through what is strategic ...
When a firm is trying to determine their overall purpose and goals they are developing their own strategic marketing plan. Here we go through what is strategic marketing.
#marketing #strategicmarketing #marketingexplained
Topic 2: Strategic Marketing
YouTube Advice Playlist:
https://www.youtube.com/playlist?list=PLuAz-nxZVHKCgTMK9qJVoRnnx5D1EdmUj
Help Support Marketing & YouTube education and become a Patron at http://www.patreon.com/woltersworld
Grab some of the gear we use to film our Professor Wolters videos.
Grab one of Professor Wolters shirts or other merchandise at
http://www.woltersworld.store
Microsoft Surface: We travel with a Microsoft Surface everywhere we go. I edit my videos on it & use it to backup my pictures and vides while we travel. It’s light and the best travel laptop on the market in my opinion.
https://amzn.to/2L55pDR
Lights: Mount Dog 18’ Ring Light Kit. It will light up your filming space so your videos will look clearer and film better. We started using it and it makes all the difference.
https://amzn.to/2YEIQ0J
Sony Alpha Camera: We use Sony Alpha series cameras to film our videos. They are compact so you don’t look like a super tourist when you take great pictures and videos while you film on location.
https://amzn.to/2WbTNFH
Manfrotto Tripod: We use Manfrotto Tripods. They are compact, travel well, and honestly I would not use another tripod for my nice cameras.
https://amzn.to/35AWqUs
Follow Us at:
http://www.facebook.com/professorwolters
http://www.instagram.com/professorwolters
http://www.professorwolters.com
https://wn.com/What_Is_Strategic_Marketing
When a firm is trying to determine their overall purpose and goals they are developing their own strategic marketing plan. Here we go through what is strategic marketing.
#marketing #strategicmarketing #marketingexplained
Topic 2: Strategic Marketing
YouTube Advice Playlist:
https://www.youtube.com/playlist?list=PLuAz-nxZVHKCgTMK9qJVoRnnx5D1EdmUj
Help Support Marketing & YouTube education and become a Patron at http://www.patreon.com/woltersworld
Grab some of the gear we use to film our Professor Wolters videos.
Grab one of Professor Wolters shirts or other merchandise at
http://www.woltersworld.store
Microsoft Surface: We travel with a Microsoft Surface everywhere we go. I edit my videos on it & use it to backup my pictures and vides while we travel. It’s light and the best travel laptop on the market in my opinion.
https://amzn.to/2L55pDR
Lights: Mount Dog 18’ Ring Light Kit. It will light up your filming space so your videos will look clearer and film better. We started using it and it makes all the difference.
https://amzn.to/2YEIQ0J
Sony Alpha Camera: We use Sony Alpha series cameras to film our videos. They are compact so you don’t look like a super tourist when you take great pictures and videos while you film on location.
https://amzn.to/2WbTNFH
Manfrotto Tripod: We use Manfrotto Tripods. They are compact, travel well, and honestly I would not use another tripod for my nice cameras.
https://amzn.to/35AWqUs
Follow Us at:
http://www.facebook.com/professorwolters
http://www.instagram.com/professorwolters
http://www.professorwolters.com
- published: 02 Jul 2020
- views: 26509
1:48:19
Discover the Secrets of Mastering Marketing Strategy with Philip Kotler
✅ Join 37,000+ aspiring marketers in the free Marketing Tutorial community and enhance your marketing skills: https://marketingtutorials.co.uk/
Looking for a ...
✅ Join 37,000+ aspiring marketers in the free Marketing Tutorial community and enhance your marketing skills: https://marketingtutorials.co.uk/
Looking for a proven marketing strategy? Need to build a marketing strategy that works?
In this video, you’ll learn about proven marketing strategies that will help you achieve your business goals.
First, Philip Kotler discusses different marketing strategies and shares what makes a good marketing strategy.
Second, Philip Kotler's book on marketing strategy shares his best marketing strategy ideas and examples to help grow your business.
All in all, this is a proven marketing strategy that will help accelerate your business.
This is a purely education channel with no affiliates. All which we ask for your support by liking and sharing our video with people who’d like to learn and improve their marketing knowledge.
#marketingplan #marketing #digitalmarketing, online marketing, marketing strategy, marketing concepts, marketing 101, marketing techniques, best marketing strategies.
Yours in marketing,
Subscribe to improve your marketing plan and to grow your business!
https://www.youtube.com/c/TheMarketingStrategist?sub_confirmation=1
https://wn.com/Discover_The_Secrets_Of_Mastering_Marketing_Strategy_With_Philip_Kotler
✅ Join 37,000+ aspiring marketers in the free Marketing Tutorial community and enhance your marketing skills: https://marketingtutorials.co.uk/
Looking for a proven marketing strategy? Need to build a marketing strategy that works?
In this video, you’ll learn about proven marketing strategies that will help you achieve your business goals.
First, Philip Kotler discusses different marketing strategies and shares what makes a good marketing strategy.
Second, Philip Kotler's book on marketing strategy shares his best marketing strategy ideas and examples to help grow your business.
All in all, this is a proven marketing strategy that will help accelerate your business.
This is a purely education channel with no affiliates. All which we ask for your support by liking and sharing our video with people who’d like to learn and improve their marketing knowledge.
#marketingplan #marketing #digitalmarketing, online marketing, marketing strategy, marketing concepts, marketing 101, marketing techniques, best marketing strategies.
Yours in marketing,
Subscribe to improve your marketing plan and to grow your business!
https://www.youtube.com/c/TheMarketingStrategist?sub_confirmation=1
- published: 21 Mar 2021
- views: 615883
22:20
7 Effective Marketing Strategies for 2024 (TIPS, TRICKS & TACTICS)
Want to START a business? Go here: https://grow.adamerhart.com/start?el=yt
Want to GROW your business? Go here: https://grow.adamerhart.com/system?el=yt
-
Try...
Want to START a business? Go here: https://grow.adamerhart.com/start?el=yt
Want to GROW your business? Go here: https://grow.adamerhart.com/system?el=yt
-
Try HighLevel FREE – 30-Day FREE Trial of the Best Marketing Tool Ever!
👉 https://www.gohighlevel.com/adam-erhart?fp_ref=adam86
Unlock my proven marketing system that delivers incredible client results, PLUS grab these exclusive FREE bonuses when you sign up:
• $10K Agency Blueprint: Proven steps to build a $10K/month agency
• Lead-Gen Playbook Bundle: Training, webinar series, and ready-to-use snapshots
• Weekly Business Coaching: Live Zoom sessions for a tailored business strategy
• Complete Marketing Campaigns: Profitable campaigns and funnels
• 1-on-1 Kickoff Call: Personalized account kickoff call for a fast start
• Exclusive Bonuses: Sales funnels, client strategies, and much more
All included FREE with a 30-Day Extended Trial—cancel anytime! Get started here: https://www.gohighlevel.com/adam-erhart?fp_ref=adam86
🚨 Heads Up 🚨: Disable any VPNs or ad blockers before signing up to ensure you receive all bonuses.
----------------
ABOUT: I'm Adam Erhart, a marketing strategist with over 10 years of experience helping entrepreneurs build profitable, scalable marketing systems. I've worked with brands like Google, Meta, and Amazon, and my focus is on real results, not fluff. Feel free to explore the 1,000+ videos on this channel to verify everything I’m saying and let’s get started growing your business! Want a PROFITABLE marketing strategy? Go here: https://grow.adamerhart.com/cheatsheet?el=yt
DISCLAIMER: Heads up—some of the links I share are affiliate links, meaning I may earn a small commission if you make a purchase (at no extra cost to you). Rest assured, I only recommend what I use, trust, and pay for myself.
0:01 - Introduction: 7 marketing secrets to improve your results
0:31 - The importance of understanding your marketing challenges
1:22 - Why marketing isn’t working: The problem of not doing enough
1:54 - Common misconception: Marketing requires more effort and investment
3:03 - The first secret: Finding your marketing sweet spot
3:30 - The Bell Curve: Minimum Effective Dose and why most businesses don’t reach it
4:56 - The sweet spot for saturation in marketing
5:16 - Pushing beyond the minimum effort for better results
7:12 - The Rule of 7: Importance of consistent touchpoints
9:01 - Importance of showing up in front of your target market
9:42 - The Mere Exposure Effect: Trust through repeated exposure
10:46 - The importance of email marketing and increasing email frequency
11:22 - Go deep, not broad: Focus on your ideal audience
12:52 - Ideal Customer Avatar (ICA): Understanding your audience
16:15 - Miracles and Misery: Identifying customer desires and pain points
21:26 - Recap: The importance of doing more marketing and the key strategies to use
https://wn.com/7_Effective_Marketing_Strategies_For_2024_(Tips,_Tricks_Tactics)
Want to START a business? Go here: https://grow.adamerhart.com/start?el=yt
Want to GROW your business? Go here: https://grow.adamerhart.com/system?el=yt
-
Try HighLevel FREE – 30-Day FREE Trial of the Best Marketing Tool Ever!
👉 https://www.gohighlevel.com/adam-erhart?fp_ref=adam86
Unlock my proven marketing system that delivers incredible client results, PLUS grab these exclusive FREE bonuses when you sign up:
• $10K Agency Blueprint: Proven steps to build a $10K/month agency
• Lead-Gen Playbook Bundle: Training, webinar series, and ready-to-use snapshots
• Weekly Business Coaching: Live Zoom sessions for a tailored business strategy
• Complete Marketing Campaigns: Profitable campaigns and funnels
• 1-on-1 Kickoff Call: Personalized account kickoff call for a fast start
• Exclusive Bonuses: Sales funnels, client strategies, and much more
All included FREE with a 30-Day Extended Trial—cancel anytime! Get started here: https://www.gohighlevel.com/adam-erhart?fp_ref=adam86
🚨 Heads Up 🚨: Disable any VPNs or ad blockers before signing up to ensure you receive all bonuses.
----------------
ABOUT: I'm Adam Erhart, a marketing strategist with over 10 years of experience helping entrepreneurs build profitable, scalable marketing systems. I've worked with brands like Google, Meta, and Amazon, and my focus is on real results, not fluff. Feel free to explore the 1,000+ videos on this channel to verify everything I’m saying and let’s get started growing your business! Want a PROFITABLE marketing strategy? Go here: https://grow.adamerhart.com/cheatsheet?el=yt
DISCLAIMER: Heads up—some of the links I share are affiliate links, meaning I may earn a small commission if you make a purchase (at no extra cost to you). Rest assured, I only recommend what I use, trust, and pay for myself.
0:01 - Introduction: 7 marketing secrets to improve your results
0:31 - The importance of understanding your marketing challenges
1:22 - Why marketing isn’t working: The problem of not doing enough
1:54 - Common misconception: Marketing requires more effort and investment
3:03 - The first secret: Finding your marketing sweet spot
3:30 - The Bell Curve: Minimum Effective Dose and why most businesses don’t reach it
4:56 - The sweet spot for saturation in marketing
5:16 - Pushing beyond the minimum effort for better results
7:12 - The Rule of 7: Importance of consistent touchpoints
9:01 - Importance of showing up in front of your target market
9:42 - The Mere Exposure Effect: Trust through repeated exposure
10:46 - The importance of email marketing and increasing email frequency
11:22 - Go deep, not broad: Focus on your ideal audience
12:52 - Ideal Customer Avatar (ICA): Understanding your audience
16:15 - Miracles and Misery: Identifying customer desires and pain points
21:26 - Recap: The importance of doing more marketing and the key strategies to use
- published: 04 Jun 2022
- views: 1080955
9:29
What is a Marketing Strategy?
A marketing strategy refers to a business's overall plan for how to reach prospects and turn them into customers. A marketing strategy contains the company’s or...
A marketing strategy refers to a business's overall plan for how to reach prospects and turn them into customers. A marketing strategy contains the company’s or brand’s value proposition, key messages, data on target customers, and other essential data.
Watching this video is worth 3 Management Courses CPD Points*.
🔎 See below for details
Marketing for Managers
This video is part of course module number 8.3.2
Program 8: Managing Customers & Clients
Course 3: Marketing for Managers
Section 2: Marketing Strategy
Other videos in this section include:
🎬 What is Market Research? https://youtu.be/a9wa1-_2R9E
🎬 What is Market Segmentation? https://youtu.be/7FtiPAlBdto
🎬 What is a Customer Persona? https://youtu.be/DJWftQwPtAk
🎬 What is Multi Level Marketing (MLM)? https://youtu.be/u7rRVM_eTo4
LESSON NOTES
A marketing strategy starts with the company's or the brand’s value proposition. This tells customers why the company deserves their business. It also gives marketing teams a template to inform their initiatives and marketing plans across all of the company's products and services.
Marketing Strategies vs. Marketing Plans
The marketing strategy informs the marketing plan.
A Marketing Strategy is a long-term document, which will span a number of annual marketing plans. It needs to be refreshed each year to adapt to changes in the market.
A Marketing Plan is a document that details the specific marketing activities, budgets, and timetables.
Marketing strategies cover the big-picture, and marketing plans set out the tactical details of specific campaigns.
How to Build a Marketing Strategy
The goal of a marketing strategy is to create a sustainable competitive advantage over competitors in grabbing the attention, commitment, and loyalty of customers. It will embrace the marketing mix, or ‘four Ps’ of marketing: product, price, place, and promotion.
1. Strategic analysis
2. Develop your goals
3. Competitive Strategy
4. Articulate your Core Messages to the Market
5. Define your Approach to market
RECOMMENDED EXERCISE
1. Does your employer produce Marketing Strategies for its products or services? If so, can you get a copy to look at? If you can, look at the components of the document, to understand how it has been put together. (3 MC CPD Points)
2. Consider a product or a service you know well. What would you put into the five components of a marketing strategy that we discuss in this video? (5 MC CPD Points)
DOWNLOADS
Free Resources
🧰 CPD Tools - https://gum.co/MC-CPD
Paid resources
🧳 Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3)
RECOMMENDED READING
📖 Very quick overview
Marketing: A Very Short Introduction https://geni.us/ozSJF
📖 Good general overviews
Kotler on Marketing https://geni.us/JNeVHy
Positioning: The Battle for Your Mind https://geni.us/kGj4KCA
The 22 Immutable Laws of Marketing https://geni.us/RVU1
Marketing For Dummies https://geni.us/sZXAw
📖 Small business marketing
The 1-Page Marketing Plan https://geni.us/Xb4wBk
📖 For a textbook, you can’t go wrong with Kotler’s name on it!
Marketing: An Introduction https://geni.us/q4gzVOw
Principles of Marketing https://geni.us/gsFeMT5
Marketing Management https://geni.us/i3FO
⭕️ Links to our book recommendations are affiliated through Amazon
Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)
MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS
You can record your Management Courses CPD points on our free, downloadable CPD record log.
📓 Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
- If you simply watched the video, record 3 MC CPD points
- If you also carried out all of the recommended exercises, score a total of 11 MC CPD points
#Marketing #ManagementCourses #MarketingStrategy
https://wn.com/What_Is_A_Marketing_Strategy
A marketing strategy refers to a business's overall plan for how to reach prospects and turn them into customers. A marketing strategy contains the company’s or brand’s value proposition, key messages, data on target customers, and other essential data.
Watching this video is worth 3 Management Courses CPD Points*.
🔎 See below for details
Marketing for Managers
This video is part of course module number 8.3.2
Program 8: Managing Customers & Clients
Course 3: Marketing for Managers
Section 2: Marketing Strategy
Other videos in this section include:
🎬 What is Market Research? https://youtu.be/a9wa1-_2R9E
🎬 What is Market Segmentation? https://youtu.be/7FtiPAlBdto
🎬 What is a Customer Persona? https://youtu.be/DJWftQwPtAk
🎬 What is Multi Level Marketing (MLM)? https://youtu.be/u7rRVM_eTo4
LESSON NOTES
A marketing strategy starts with the company's or the brand’s value proposition. This tells customers why the company deserves their business. It also gives marketing teams a template to inform their initiatives and marketing plans across all of the company's products and services.
Marketing Strategies vs. Marketing Plans
The marketing strategy informs the marketing plan.
A Marketing Strategy is a long-term document, which will span a number of annual marketing plans. It needs to be refreshed each year to adapt to changes in the market.
A Marketing Plan is a document that details the specific marketing activities, budgets, and timetables.
Marketing strategies cover the big-picture, and marketing plans set out the tactical details of specific campaigns.
How to Build a Marketing Strategy
The goal of a marketing strategy is to create a sustainable competitive advantage over competitors in grabbing the attention, commitment, and loyalty of customers. It will embrace the marketing mix, or ‘four Ps’ of marketing: product, price, place, and promotion.
1. Strategic analysis
2. Develop your goals
3. Competitive Strategy
4. Articulate your Core Messages to the Market
5. Define your Approach to market
RECOMMENDED EXERCISE
1. Does your employer produce Marketing Strategies for its products or services? If so, can you get a copy to look at? If you can, look at the components of the document, to understand how it has been put together. (3 MC CPD Points)
2. Consider a product or a service you know well. What would you put into the five components of a marketing strategy that we discuss in this video? (5 MC CPD Points)
DOWNLOADS
Free Resources
🧰 CPD Tools - https://gum.co/MC-CPD
Paid resources
🧳 Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3)
RECOMMENDED READING
📖 Very quick overview
Marketing: A Very Short Introduction https://geni.us/ozSJF
📖 Good general overviews
Kotler on Marketing https://geni.us/JNeVHy
Positioning: The Battle for Your Mind https://geni.us/kGj4KCA
The 22 Immutable Laws of Marketing https://geni.us/RVU1
Marketing For Dummies https://geni.us/sZXAw
📖 Small business marketing
The 1-Page Marketing Plan https://geni.us/Xb4wBk
📖 For a textbook, you can’t go wrong with Kotler’s name on it!
Marketing: An Introduction https://geni.us/q4gzVOw
Principles of Marketing https://geni.us/gsFeMT5
Marketing Management https://geni.us/i3FO
⭕️ Links to our book recommendations are affiliated through Amazon
Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)
MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS
You can record your Management Courses CPD points on our free, downloadable CPD record log.
📓 Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
- If you simply watched the video, record 3 MC CPD points
- If you also carried out all of the recommended exercises, score a total of 11 MC CPD points
#Marketing #ManagementCourses #MarketingStrategy
- published: 11 Nov 2021
- views: 37065
11:21
How to Create a Marketing Plan | Step-by-Step Guide
Take a look at all of the available plan templates Visme has to offer here: https://www.visme.co/templates/plans/
If you're looking to ramp up your brand's mar...
Take a look at all of the available plan templates Visme has to offer here: https://www.visme.co/templates/plans/
If you're looking to ramp up your brand's marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We've made it easy for you with this step-by-step guide and a selection of marketing plan templates. Get started today: https://www.visme.co/marketing-plan/
---
Whether you're launching a new product or campaign, creating your first marketing plan or simply revisiting an older one, it's essential to have documented guidelines in place so that your entire marketing team is on the same page.
That's why we've put together these easy steps on how to create a marketing plan. We want to make the process as easy as possible for you.
In this video, you'll find a plethora of marketing plan templates that you can choose from as well as our step-by-step process on how to create a marketing plan that works for your brand.
Follow along to learn more about each of these steps:
0:00 intro
1:01 Learn about marketing plan basics.
2:26 Step 1: Start with an executive summary.
3:04 Step 2: State your company's mission, vision and values.
3:33 Step 3: Identify the market and competition.
4:37 Step 4: Define your target customer.
5:50 Step 5: Outline your marketing goals.
6:54 Step 6: Present your marketing strategy.
8:04 Step 7: Define your marketing budget.
8:34 Check out our marketing plan templates.
Utilizing a template to help jumpstart your marketing plan strategizing can be the perfect way for your team to develop a winning plan for your business. Take a look at all of the available plan templates Visme has to offer here: https://www.visme.co/templates/plans/
Update the template to match your brand colors and fonts, follow each of the steps outlined in this video and come away with a marketing plan that is sure to impress your boss.
To learn even more about how to create a marketing plan, check out the blog post version of this video: https://visme.co/blog/marketing-plan/
#marketingplan #marketing #digitalmarketing
https://wn.com/How_To_Create_A_Marketing_Plan_|_Step_By_Step_Guide
Take a look at all of the available plan templates Visme has to offer here: https://www.visme.co/templates/plans/
If you're looking to ramp up your brand's marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We've made it easy for you with this step-by-step guide and a selection of marketing plan templates. Get started today: https://www.visme.co/marketing-plan/
---
Whether you're launching a new product or campaign, creating your first marketing plan or simply revisiting an older one, it's essential to have documented guidelines in place so that your entire marketing team is on the same page.
That's why we've put together these easy steps on how to create a marketing plan. We want to make the process as easy as possible for you.
In this video, you'll find a plethora of marketing plan templates that you can choose from as well as our step-by-step process on how to create a marketing plan that works for your brand.
Follow along to learn more about each of these steps:
0:00 intro
1:01 Learn about marketing plan basics.
2:26 Step 1: Start with an executive summary.
3:04 Step 2: State your company's mission, vision and values.
3:33 Step 3: Identify the market and competition.
4:37 Step 4: Define your target customer.
5:50 Step 5: Outline your marketing goals.
6:54 Step 6: Present your marketing strategy.
8:04 Step 7: Define your marketing budget.
8:34 Check out our marketing plan templates.
Utilizing a template to help jumpstart your marketing plan strategizing can be the perfect way for your team to develop a winning plan for your business. Take a look at all of the available plan templates Visme has to offer here: https://www.visme.co/templates/plans/
Update the template to match your brand colors and fonts, follow each of the steps outlined in this video and come away with a marketing plan that is sure to impress your boss.
To learn even more about how to create a marketing plan, check out the blog post version of this video: https://visme.co/blog/marketing-plan/
#marketingplan #marketing #digitalmarketing
- published: 30 Sep 2020
- views: 1362062
24:49
4 Principles of Marketing Strategy | Brian Tracy
A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my t...
A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou
Move toward any goal, big or small with my FREE guide in the link above.
___________________
Learn more:
Give me a follow on Clubhouse! @briantracy — see you there!
Subscribe to my channel for free offers, tips and more!
YouTube: http://ow.ly/ScHSb
Facebook: http://www.facebook.com/BrianTracyPage
Twitter: http://www.twitter.com/BrianTracy
Google+: +BrianTracyOfficialPage
Pinterest: http://www.pinterest.com/BrianTracy
Instagram: @TheBrianTracy
Blog: http://bit.ly/1rc4hlg
online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
https://wn.com/4_Principles_Of_Marketing_Strategy_|_Brian_Tracy
A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou
Move toward any goal, big or small with my FREE guide in the link above.
___________________
Learn more:
Give me a follow on Clubhouse! @briantracy — see you there!
Subscribe to my channel for free offers, tips and more!
YouTube: http://ow.ly/ScHSb
Facebook: http://www.facebook.com/BrianTracyPage
Twitter: http://www.twitter.com/BrianTracy
Google+: +BrianTracyOfficialPage
Pinterest: http://www.pinterest.com/BrianTracy
Instagram: @TheBrianTracy
Blog: http://bit.ly/1rc4hlg
online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
- published: 18 Sep 2011
- views: 2985466
9:26
Strategic Marketing Plan Example & Template | TeamGantt
Learn what a strategic marketing plan is and how to create one with our free strategic marketing plan template: https://teamgan.tt/3OSECtP.
In this video, we’...
Learn what a strategic marketing plan is and how to create one with our free strategic marketing plan template: https://teamgan.tt/3OSECtP.
In this video, we’ll explain the difference between a marketing plan vs marketing strategy and show you a strategic marketing plan example you can use as inspiration for your own planning.
00:00 - Introduction
00:44 - What is a strategic marketing plan?
01:30 - What’s the difference between a marketing strategy vs. marketing plan?
02:01 - Essential elements of a strategic marketing plan
02:15 - Business objectives
02:37 - SWOT analysis
02:54 - Market research
03:15 - Industry
03:37 - Target market
04:03 - Competitive analysis
04:20 - Strategic marketing goals
04:43 - Key marketing metrics
05:03 - Marketing channels
05:21 - Marketing budget
05:51 - Free marketing plan templates and examples
06:13 - Google Docs marketing plan template and example
06:54 - Gantt chart marketing plan template and examples
07:47 - Ready to build a strategic marketing plan of your own?
08:11 - Drag and drop tasks to schedule your plan
08:25 - Communicate with comments
08:48 - Share a copy with stakeholders
A strategic marketing plan is a formal document that guides your team’s marketing efforts throughout the year. It maps your annual marketing goals to your company’s overall business objectives, while also outlining how you’ll spend your yearly marketing budget.
A good marketing plan clearly outlines your target market and key competitors; major goals for the year and how they’ll help you get ahead; key results that serve as indicators for success; and how you’ll use your money and resources to meet your goals.
No two marketing plans are exactly the same, but they do share some common threads. Watch this video to see 6 important components you’ll want to identify and research before you write your next strategic marketing plan.
Save time planning with our free strategic marketing plan template: https://teamgan.tt/3OSECtP
------------
Don't forget to check out our website where you’ll not only find our project management software, but tons of project management education. We offer free weekly live classes, on-demand master classes, templates, guides, a blog, a podcast...and more.
https://teamgan.tt/3c2omrB
And follow us on all our social channels so you don't miss out on any of our content!
https://teamgan.tt/twitter
https://teamgan.tt/instagram
https://teamgan.tt/linkedin
https://teamgan.tt/facebook
https://wn.com/Strategic_Marketing_Plan_Example_Template_|_Teamgantt
Learn what a strategic marketing plan is and how to create one with our free strategic marketing plan template: https://teamgan.tt/3OSECtP.
In this video, we’ll explain the difference between a marketing plan vs marketing strategy and show you a strategic marketing plan example you can use as inspiration for your own planning.
00:00 - Introduction
00:44 - What is a strategic marketing plan?
01:30 - What’s the difference between a marketing strategy vs. marketing plan?
02:01 - Essential elements of a strategic marketing plan
02:15 - Business objectives
02:37 - SWOT analysis
02:54 - Market research
03:15 - Industry
03:37 - Target market
04:03 - Competitive analysis
04:20 - Strategic marketing goals
04:43 - Key marketing metrics
05:03 - Marketing channels
05:21 - Marketing budget
05:51 - Free marketing plan templates and examples
06:13 - Google Docs marketing plan template and example
06:54 - Gantt chart marketing plan template and examples
07:47 - Ready to build a strategic marketing plan of your own?
08:11 - Drag and drop tasks to schedule your plan
08:25 - Communicate with comments
08:48 - Share a copy with stakeholders
A strategic marketing plan is a formal document that guides your team’s marketing efforts throughout the year. It maps your annual marketing goals to your company’s overall business objectives, while also outlining how you’ll spend your yearly marketing budget.
A good marketing plan clearly outlines your target market and key competitors; major goals for the year and how they’ll help you get ahead; key results that serve as indicators for success; and how you’ll use your money and resources to meet your goals.
No two marketing plans are exactly the same, but they do share some common threads. Watch this video to see 6 important components you’ll want to identify and research before you write your next strategic marketing plan.
Save time planning with our free strategic marketing plan template: https://teamgan.tt/3OSECtP
------------
Don't forget to check out our website where you’ll not only find our project management software, but tons of project management education. We offer free weekly live classes, on-demand master classes, templates, guides, a blog, a podcast...and more.
https://teamgan.tt/3c2omrB
And follow us on all our social channels so you don't miss out on any of our content!
https://teamgan.tt/twitter
https://teamgan.tt/instagram
https://teamgan.tt/linkedin
https://teamgan.tt/facebook
- published: 11 Jul 2022
- views: 6160
0:44
STRATEGIC MARKETING PROCESS: A FULL STEP-BY-STEP GUIDE
Strategic Marketing Process
Strategic Marketing is a process of planning, developing, and implementing maneuvers to obtain a competitive edge in your chosen ni...
Strategic Marketing Process
Strategic Marketing is a process of planning, developing, and implementing maneuvers to obtain a competitive edge in your chosen niche. Having a marketing process in place helps you set measurable goals, minimize risks, track your progress, and revise and revisit whenever needed.
How to Create a Strategic Marketing Process
It involves analyzing your market, identifying your customers’ requirements, and developing a set of marketing tactics that work for your target market.
Creating this process entails five steps as follows:
1. State the Mission of Your Company
2. Analyze Your Market
3. Devise a Marketing Plan
4. Customize a Marketing Mix
5. Implement, Improvise and Iterate
State the Mission of Your Company
Here, you also mention your company’s
- value proportions
- Goals
- objectives
To explain the purpose of your business and how it helps your target customers.
Analyze Your Market
This analysis will give you a clear view of the market and help you understand your
- Strengths
- Weaknesses
- Assist you in developing counteractive measures
Before you start writing your strategic marketing process, you need to first
- Study your industry
- Define your market
- SWOT analysis
- Devise a Marketing Plan
Create detailed customer profiles along with specifying their needs and plan how to market your product or services to your target customers.
Before you begin developing a marketing plan; it is beneficial to specify your
- Goals and metrics
- Create a budget
that works for you
Customize a Marketing Mix
This is a commonly used marketing strategy tool, which involves four main tactics called the 4Ps.
1. Product
2. Price
3. Promotion
4. Place
Implement, Improvise and Iterate
In this stage, put all the above strategies together and launch your strategic marketing process.
A strategic marketing process is dynamic and can be revised multiple times, whenever required. No matter if you’re a start-up or an established business, a strategic marketing process can help you reach your desired milestones.
Our Free Marketing Plan Template to help you get started:
https://upmetrics.co/download/marketi...
Create professional business plans quickly and easily in every industry with a pre-written business plan template, Fill in the blanks and we will prepare your polished business plan. Use the financial modeling tool and it calculates all the summaries for you. Get on the same canvas with your team to build your business strategies with our library of business model canvases.
Get 200+ free business plan templates here
https://upmetrics.co/sample-business-...
Free E-Book: Ultimate Guide On Writing A Business Plan
https://upmetrics.co/download/ebook
Visit upmetrics today to get more pro tips on writing a business plan.
https://upmetrics.co/
------------------------------------------------------------------------------------------------
// LINKS
Learn more about #Upmetrics and Find Resources to build your Business - https://upmetrics.co/
Join our private Facebook group - https://www.facebook.com/groups/40711...
Follow Upmetrics on Instagram to Stay Updated - https://www.instagram.com/upmetrics.co/
E-books, Guides & More - https://upmetrics.co/resources
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-------------------------------------------------------------------------------------------
https://wn.com/Strategic_Marketing_Process_A_Full_Step_By_Step_Guide
Strategic Marketing Process
Strategic Marketing is a process of planning, developing, and implementing maneuvers to obtain a competitive edge in your chosen niche. Having a marketing process in place helps you set measurable goals, minimize risks, track your progress, and revise and revisit whenever needed.
How to Create a Strategic Marketing Process
It involves analyzing your market, identifying your customers’ requirements, and developing a set of marketing tactics that work for your target market.
Creating this process entails five steps as follows:
1. State the Mission of Your Company
2. Analyze Your Market
3. Devise a Marketing Plan
4. Customize a Marketing Mix
5. Implement, Improvise and Iterate
State the Mission of Your Company
Here, you also mention your company’s
- value proportions
- Goals
- objectives
To explain the purpose of your business and how it helps your target customers.
Analyze Your Market
This analysis will give you a clear view of the market and help you understand your
- Strengths
- Weaknesses
- Assist you in developing counteractive measures
Before you start writing your strategic marketing process, you need to first
- Study your industry
- Define your market
- SWOT analysis
- Devise a Marketing Plan
Create detailed customer profiles along with specifying their needs and plan how to market your product or services to your target customers.
Before you begin developing a marketing plan; it is beneficial to specify your
- Goals and metrics
- Create a budget
that works for you
Customize a Marketing Mix
This is a commonly used marketing strategy tool, which involves four main tactics called the 4Ps.
1. Product
2. Price
3. Promotion
4. Place
Implement, Improvise and Iterate
In this stage, put all the above strategies together and launch your strategic marketing process.
A strategic marketing process is dynamic and can be revised multiple times, whenever required. No matter if you’re a start-up or an established business, a strategic marketing process can help you reach your desired milestones.
Our Free Marketing Plan Template to help you get started:
https://upmetrics.co/download/marketi...
Create professional business plans quickly and easily in every industry with a pre-written business plan template, Fill in the blanks and we will prepare your polished business plan. Use the financial modeling tool and it calculates all the summaries for you. Get on the same canvas with your team to build your business strategies with our library of business model canvases.
Get 200+ free business plan templates here
https://upmetrics.co/sample-business-...
Free E-Book: Ultimate Guide On Writing A Business Plan
https://upmetrics.co/download/ebook
Visit upmetrics today to get more pro tips on writing a business plan.
https://upmetrics.co/
------------------------------------------------------------------------------------------------
// LINKS
Learn more about #Upmetrics and Find Resources to build your Business - https://upmetrics.co/
Join our private Facebook group - https://www.facebook.com/groups/40711...
Follow Upmetrics on Instagram to Stay Updated - https://www.instagram.com/upmetrics.co/
E-books, Guides & More - https://upmetrics.co/resources
---------------------------------------------------------------------------------------
"strategic planning process"
"Strategic planning examples"
"strategic planning basics"
"strategic planning definition"
"Strategic planning explained"
"strategic planning meaning"
"strategic planning video"
"strategic marketing planning"
"strategic marketing"
What is Strategic Marketing Process?
"how to write a business plan step by step"
"the strategic planning process"
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"strategic planning definition"
"Strategic planning explained"
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Strategic Marketing
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-------------------------------------------------------------------------------------------
- published: 30 Dec 2022
- views: 2010