-
Putin Ready for NUCLEAR WAR, Morning Joe Fights Back, Jon Stewart Admits WHAT!, Rogan/Lemon – SF497
Find your purpose at Grand Canyon University. Private. Christian. Affordable. Visit http://gcu.edu/russell
Order today at http://www.1775coffee.com/BRAND - code BRAND to save 15% off your order
⏰ BE HERE AT 12PM ET / 5PM GMT ⏰
Join us here for a PREVIEW of our daily one-hour RUMBLE show.
To continue watching the show in full, join me exclusively over on RUMBLE: https://bit.ly/SF497-live
In today’s show – Senator Steve Daines' viral moment, a controversial Jaguar ad, The View's legal correction drama, and Morning Joe's frustration with X as the new media powerhouse. Plus, Putin's nuclear war signal, Thomas Massie's impeachment call, Jon Stewart's surprising admission, and Cenk Uygur turning on Democrats.
published: 20 Nov 2024
-
Russell Brand and Rudy Giuliani on Power, Legal Battles, and the Fight for American Values
Watch my new Locals series 'The Oracles' here: https://russellbrand.locals.com/upost/6159441/the-last-pandemic-and-the-next-pandemic
WATCH me LIVE weekdays on Rumble: https://bit.ly/russellbrand-rumble
Watch my exclusive LIVE weekly special, “Break Bread”, get access to all of my interviews a week early, send in questions for me to respond to with guests, and more HERE: https://bit.ly/joinlocals
All links: https://linktr.ee/RussellBrand
published: 17 Nov 2024
-
Brand i lägenhet i Göteborg #fördig #svenskaklipp #brand #hjällbo #brinner #hus
published: 18 Aug 2024
-
Watch Jeremy Clarkson CALL OUT BBC
Watch my new Locals series 'The Oracles' here: https://russellbrand.locals.com/upost/6159441/the-last-pandemic-and-the-next-pandemic
WATCH me LIVE weekdays on Rumble: https://bit.ly/russellbrand-rumble
Watch my exclusive LIVE weekly special, “Break Bread”, get access to all of my interviews a week early, send in questions for me to respond to with guests, and more HERE: https://bit.ly/joinlocals
All links: https://linktr.ee/RussellBrand
published: 20 Nov 2024
-
BRANDNYÚL - A RAM SAM SAM
#brandnyul #aramsamsam #kidsong #gyerekzene
Fellépésszervezés:
+3670 653 2557
[email protected]
Ha tetszett a videóm, itt tudtok feliratkozni a csatornámra:
https://www.youtube.com/channel/UC1wPIgssFROWZnl1-E7X_sA
Honlapom: https://brandnyul.hu
Facebook: https://www.facebook.com/brandnyul
Instagram: https://www.instagram.com/brandnyul/
A zenéimet https://www.facebook.com/horvathzsolt.zstudio , a videóimat pedig az http://1foto.hu készítette.
Köszönet a táncosaimnak és tánciskolájuknak: Jákob Kata, Molli, Samu, Dóri, Panni, Panni, Lili Dance of Destiny TSE https://www.facebook.com/danceofdestiny.hu/
Ja és a lényeg! Egyetek sok répát!
Dalszöveg
A ram sam sam, a ram sam sam
Guli guli guli guli
Guli ram sam sam
A ram sam sam, a ram sam sam
Guli guli guli guli
Guli ram sam sam
...
published: 06 Mar 2022
-
“Trump Is A MAJOR THREAT To The Great Reset” – Dr Robert Malone On the Globalist Agenda – SF493
Get CleanSlate today - visit http://therootbrands.com/russellbrand
Go to http://rumble.com/premium/brand and use code BRAND to save $10 off!
PDS Debt is offering a free debt analysis. It only takes thirty seconds. Get yours at https://PDSDebt.com/BRAND.
⏰ BE HERE AT 12PM ET / 5PM GMT ⏰
Join us here for a PREVIEW of our daily one-hour RUMBLE show.
To continue watching the show in full, join me exclusively over on RUMBLE: https://bit.ly/SF493-live
Today I’m thrilled to be joined by internationally recognized virologist and original inventor of mRNA vaccination technologies, Dr Robert Malone. In this fascinating discussion he tells me how the election of Trump can derail the Great Reset and globalist agenda, and how new threats are still on the horizon in the form of Digital ID and the ...
published: 14 Nov 2024
-
$100M CEO Explains How to Build A Brand in 2024
Want to SCALE your business? Go here: https://www.acquisition.com/yta
Want to START a business? Go here: https://skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old:...
published: 20 Apr 2024
-
Watch Obama Destroy His Entire Career In Only 2 Minutes
Get 5% off for the first purchase using code STAYFREE
Register on GoMining: https://cutt.ly/MeTl0y8x
Join Telegram: https://t.me/gmt_token
X: https://twitter.com/Gomining_token
Watch my new Locals series 'The Oracles' here: https://russellbrand.locals.com/upost/6159441/the-last-pandemic-and-the-next-pandemic
WATCH me LIVE weekdays on Rumble: https://bit.ly/russellbrand-rumble
Watch my exclusive LIVE weekly special, “Break Bread”, get access to all of my interviews a week early, send in questions for me to respond to with guests, and more HERE: https://bit.ly/joinlocals
All links: https://linktr.ee/RussellBrand
published: 04 Nov 2024
-
How Apple and Nike have branded your brain | Your Brain on Money | Big Think
How Apple and Nike have branded your brain
Watch the newest video from Big Think: https://bigth.ink/NewVideo
Learn skills from the world's top minds at Big Think Edge: https://bigth.ink/Edge
----------------------------------------------------------------------------------
Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired.
"We love to think of ourselves as rational. That's not how it works," says UPenn professor Americus Reed II about our habits (both conscious and subconscious) of paying more for items based primarily on the brand name. Effective marketing causes the consumer to link brands like Apple and Nike with their own identity, and that strong attachment goes deeper than receipts.
Using MRI, professor and neurosc...
published: 27 Jul 2021
-
Something HUGE Is About To Happen And Bill Gates Is In Real Trouble
Call 1(800)-958-1000 or visit https://taxnetworkusa.com/brand
Watch my new Locals series 'The Oracles' here: https://russellbrand.locals.com/upost/6159441/the-last-pandemic-and-the-next-pandemic
WATCH me LIVE weekdays on Rumble: https://bit.ly/russellbrand-rumble
Watch my exclusive LIVE weekly special, “Break Bread”, get access to all of my interviews a week early, send in questions for me to respond to with guests, and more HERE: https://bit.ly/joinlocals
All links: https://linktr.ee/RussellBrand
published: 28 Oct 2024
20:02
Putin Ready for NUCLEAR WAR, Morning Joe Fights Back, Jon Stewart Admits WHAT!, Rogan/Lemon – SF497
Find your purpose at Grand Canyon University. Private. Christian. Affordable. Visit http://gcu.edu/russell
Order today at http://www.1775coffee.com/BRAND - cod...
Find your purpose at Grand Canyon University. Private. Christian. Affordable. Visit http://gcu.edu/russell
Order today at http://www.1775coffee.com/BRAND - code BRAND to save 15% off your order
⏰ BE HERE AT 12PM ET / 5PM GMT ⏰
Join us here for a PREVIEW of our daily one-hour RUMBLE show.
To continue watching the show in full, join me exclusively over on RUMBLE: https://bit.ly/SF497-live
In today’s show – Senator Steve Daines' viral moment, a controversial Jaguar ad, The View's legal correction drama, and Morning Joe's frustration with X as the new media powerhouse. Plus, Putin's nuclear war signal, Thomas Massie's impeachment call, Jon Stewart's surprising admission, and Cenk Uygur turning on Democrats.
https://wn.com/Putin_Ready_For_Nuclear_War,_Morning_Joe_Fights_Back,_Jon_Stewart_Admits_What_,_Rogan_Lemon_–_Sf497
Find your purpose at Grand Canyon University. Private. Christian. Affordable. Visit http://gcu.edu/russell
Order today at http://www.1775coffee.com/BRAND - code BRAND to save 15% off your order
⏰ BE HERE AT 12PM ET / 5PM GMT ⏰
Join us here for a PREVIEW of our daily one-hour RUMBLE show.
To continue watching the show in full, join me exclusively over on RUMBLE: https://bit.ly/SF497-live
In today’s show – Senator Steve Daines' viral moment, a controversial Jaguar ad, The View's legal correction drama, and Morning Joe's frustration with X as the new media powerhouse. Plus, Putin's nuclear war signal, Thomas Massie's impeachment call, Jon Stewart's surprising admission, and Cenk Uygur turning on Democrats.
- published: 20 Nov 2024
- views: 47927
10:21
Russell Brand and Rudy Giuliani on Power, Legal Battles, and the Fight for American Values
Watch my new Locals series 'The Oracles' here: https://russellbrand.locals.com/upost/6159441/the-last-pandemic-and-the-next-pandemic
WATCH me LIVE weekdays on ...
Watch my new Locals series 'The Oracles' here: https://russellbrand.locals.com/upost/6159441/the-last-pandemic-and-the-next-pandemic
WATCH me LIVE weekdays on Rumble: https://bit.ly/russellbrand-rumble
Watch my exclusive LIVE weekly special, “Break Bread”, get access to all of my interviews a week early, send in questions for me to respond to with guests, and more HERE: https://bit.ly/joinlocals
All links: https://linktr.ee/RussellBrand
https://wn.com/Russell_Brand_And_Rudy_Giuliani_On_Power,_Legal_Battles,_And_The_Fight_For_American_Values
Watch my new Locals series 'The Oracles' here: https://russellbrand.locals.com/upost/6159441/the-last-pandemic-and-the-next-pandemic
WATCH me LIVE weekdays on Rumble: https://bit.ly/russellbrand-rumble
Watch my exclusive LIVE weekly special, “Break Bread”, get access to all of my interviews a week early, send in questions for me to respond to with guests, and more HERE: https://bit.ly/joinlocals
All links: https://linktr.ee/RussellBrand
- published: 17 Nov 2024
- views: 29049
11:49
Watch Jeremy Clarkson CALL OUT BBC
Watch my new Locals series 'The Oracles' here: https://russellbrand.locals.com/upost/6159441/the-last-pandemic-and-the-next-pandemic
WATCH me LIVE weekdays on ...
Watch my new Locals series 'The Oracles' here: https://russellbrand.locals.com/upost/6159441/the-last-pandemic-and-the-next-pandemic
WATCH me LIVE weekdays on Rumble: https://bit.ly/russellbrand-rumble
Watch my exclusive LIVE weekly special, “Break Bread”, get access to all of my interviews a week early, send in questions for me to respond to with guests, and more HERE: https://bit.ly/joinlocals
All links: https://linktr.ee/RussellBrand
https://wn.com/Watch_Jeremy_Clarkson_Call_Out_BBC
Watch my new Locals series 'The Oracles' here: https://russellbrand.locals.com/upost/6159441/the-last-pandemic-and-the-next-pandemic
WATCH me LIVE weekdays on Rumble: https://bit.ly/russellbrand-rumble
Watch my exclusive LIVE weekly special, “Break Bread”, get access to all of my interviews a week early, send in questions for me to respond to with guests, and more HERE: https://bit.ly/joinlocals
All links: https://linktr.ee/RussellBrand
- published: 20 Nov 2024
- views: 67619
2:19
BRANDNYÚL - A RAM SAM SAM
#brandnyul #aramsamsam #kidsong #gyerekzene
Fellépésszervezés:
+3670 653 2557
[email protected]
Ha tetszett a videóm, itt tudtok feliratkozni a csatornámra...
#brandnyul #aramsamsam #kidsong #gyerekzene
Fellépésszervezés:
+3670 653 2557
[email protected]
Ha tetszett a videóm, itt tudtok feliratkozni a csatornámra:
https://www.youtube.com/channel/UC1wPIgssFROWZnl1-E7X_sA
Honlapom: https://brandnyul.hu
Facebook: https://www.facebook.com/brandnyul
Instagram: https://www.instagram.com/brandnyul/
A zenéimet https://www.facebook.com/horvathzsolt.zstudio , a videóimat pedig az http://1foto.hu készítette.
Köszönet a táncosaimnak és tánciskolájuknak: Jákob Kata, Molli, Samu, Dóri, Panni, Panni, Lili Dance of Destiny TSE https://www.facebook.com/danceofdestiny.hu/
Ja és a lényeg! Egyetek sok répát!
Dalszöveg
A ram sam sam, a ram sam sam
Guli guli guli guli
Guli ram sam sam
A ram sam sam, a ram sam sam
Guli guli guli guli
Guli ram sam sam
A rafiq, a rafiq
Guli guli guli guli
Guli ram sam sam
A rafiq, a rafiq
Guli guli guli guli
Guli ram sam sam
https://wn.com/Brandnyúl_A_Ram_Sam_Sam
#brandnyul #aramsamsam #kidsong #gyerekzene
Fellépésszervezés:
+3670 653 2557
[email protected]
Ha tetszett a videóm, itt tudtok feliratkozni a csatornámra:
https://www.youtube.com/channel/UC1wPIgssFROWZnl1-E7X_sA
Honlapom: https://brandnyul.hu
Facebook: https://www.facebook.com/brandnyul
Instagram: https://www.instagram.com/brandnyul/
A zenéimet https://www.facebook.com/horvathzsolt.zstudio , a videóimat pedig az http://1foto.hu készítette.
Köszönet a táncosaimnak és tánciskolájuknak: Jákob Kata, Molli, Samu, Dóri, Panni, Panni, Lili Dance of Destiny TSE https://www.facebook.com/danceofdestiny.hu/
Ja és a lényeg! Egyetek sok répát!
Dalszöveg
A ram sam sam, a ram sam sam
Guli guli guli guli
Guli ram sam sam
A ram sam sam, a ram sam sam
Guli guli guli guli
Guli ram sam sam
A rafiq, a rafiq
Guli guli guli guli
Guli ram sam sam
A rafiq, a rafiq
Guli guli guli guli
Guli ram sam sam
- published: 06 Mar 2022
- views: 14983493
14:01
“Trump Is A MAJOR THREAT To The Great Reset” – Dr Robert Malone On the Globalist Agenda – SF493
Get CleanSlate today - visit http://therootbrands.com/russellbrand
Go to http://rumble.com/premium/brand and use code BRAND to save $10 off!
PDS Debt is offer...
Get CleanSlate today - visit http://therootbrands.com/russellbrand
Go to http://rumble.com/premium/brand and use code BRAND to save $10 off!
PDS Debt is offering a free debt analysis. It only takes thirty seconds. Get yours at https://PDSDebt.com/BRAND.
⏰ BE HERE AT 12PM ET / 5PM GMT ⏰
Join us here for a PREVIEW of our daily one-hour RUMBLE show.
To continue watching the show in full, join me exclusively over on RUMBLE: https://bit.ly/SF493-live
Today I’m thrilled to be joined by internationally recognized virologist and original inventor of mRNA vaccination technologies, Dr Robert Malone. In this fascinating discussion he tells me how the election of Trump can derail the Great Reset and globalist agenda, and how new threats are still on the horizon in the form of Digital ID and the WHO Treaty. We also discuss bombshell news that a top Dutch government official has admitted that Covid was a “military operation” and revealed that her nation was taking orders from NATO during the pandemic. Dr. Malone’s book ‘PsyWar: Enforcing the New World Order’ is out now and available here: https://www.amazon.com/PsyWar-Enforcing-New-World-Order-ebook/dp/B0D92Y1VC2
https://wn.com/“Trump_Is_A_Major_Threat_To_The_Great_Reset”_–_Dr_Robert_Malone_On_The_Globalist_Agenda_–_Sf493
Get CleanSlate today - visit http://therootbrands.com/russellbrand
Go to http://rumble.com/premium/brand and use code BRAND to save $10 off!
PDS Debt is offering a free debt analysis. It only takes thirty seconds. Get yours at https://PDSDebt.com/BRAND.
⏰ BE HERE AT 12PM ET / 5PM GMT ⏰
Join us here for a PREVIEW of our daily one-hour RUMBLE show.
To continue watching the show in full, join me exclusively over on RUMBLE: https://bit.ly/SF493-live
Today I’m thrilled to be joined by internationally recognized virologist and original inventor of mRNA vaccination technologies, Dr Robert Malone. In this fascinating discussion he tells me how the election of Trump can derail the Great Reset and globalist agenda, and how new threats are still on the horizon in the form of Digital ID and the WHO Treaty. We also discuss bombshell news that a top Dutch government official has admitted that Covid was a “military operation” and revealed that her nation was taking orders from NATO during the pandemic. Dr. Malone’s book ‘PsyWar: Enforcing the New World Order’ is out now and available here: https://www.amazon.com/PsyWar-Enforcing-New-World-Order-ebook/dp/B0D92Y1VC2
- published: 14 Nov 2024
- views: 122103
37:53
$100M CEO Explains How to Build A Brand in 2024
Want to SCALE your business? Go here: https://www.acquisition.com/yta
Want to START a business? Go here: https://skool.com/games
If you’re new to my channel, ...
Want to SCALE your business? Go here: https://www.acquisition.com/yta
Want to START a business? Go here: https://skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
https://wn.com/100M_Ceo_Explains_How_To_Build_A_Brand_In_2024
Want to SCALE your business? Go here: https://www.acquisition.com/yta
Want to START a business? Go here: https://skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of https://Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
- published: 20 Apr 2024
- views: 1203406
10:10
Watch Obama Destroy His Entire Career In Only 2 Minutes
Get 5% off for the first purchase using code STAYFREE
Register on GoMining: https://cutt.ly/MeTl0y8x
Join Telegram: https://t.me/gmt_token
X: https://twitter.co...
Get 5% off for the first purchase using code STAYFREE
Register on GoMining: https://cutt.ly/MeTl0y8x
Join Telegram: https://t.me/gmt_token
X: https://twitter.com/Gomining_token
Watch my new Locals series 'The Oracles' here: https://russellbrand.locals.com/upost/6159441/the-last-pandemic-and-the-next-pandemic
WATCH me LIVE weekdays on Rumble: https://bit.ly/russellbrand-rumble
Watch my exclusive LIVE weekly special, “Break Bread”, get access to all of my interviews a week early, send in questions for me to respond to with guests, and more HERE: https://bit.ly/joinlocals
All links: https://linktr.ee/RussellBrand
https://wn.com/Watch_Obama_Destroy_His_Entire_Career_In_Only_2_Minutes
Get 5% off for the first purchase using code STAYFREE
Register on GoMining: https://cutt.ly/MeTl0y8x
Join Telegram: https://t.me/gmt_token
X: https://twitter.com/Gomining_token
Watch my new Locals series 'The Oracles' here: https://russellbrand.locals.com/upost/6159441/the-last-pandemic-and-the-next-pandemic
WATCH me LIVE weekdays on Rumble: https://bit.ly/russellbrand-rumble
Watch my exclusive LIVE weekly special, “Break Bread”, get access to all of my interviews a week early, send in questions for me to respond to with guests, and more HERE: https://bit.ly/joinlocals
All links: https://linktr.ee/RussellBrand
- published: 04 Nov 2024
- views: 354393
5:35
How Apple and Nike have branded your brain | Your Brain on Money | Big Think
How Apple and Nike have branded your brain
Watch the newest video from Big Think: https://bigth.ink/NewVideo
Learn skills from the world's top minds at Big Th...
How Apple and Nike have branded your brain
Watch the newest video from Big Think: https://bigth.ink/NewVideo
Learn skills from the world's top minds at Big Think Edge: https://bigth.ink/Edge
----------------------------------------------------------------------------------
Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired.
"We love to think of ourselves as rational. That's not how it works," says UPenn professor Americus Reed II about our habits (both conscious and subconscious) of paying more for items based primarily on the brand name. Effective marketing causes the consumer to link brands like Apple and Nike with their own identity, and that strong attachment goes deeper than receipts.
Using MRI, professor and neuroscientist Michael Platt and his team were able to see this at play. When reacting to good or bad news about the brand, Samsung users didn't have positive or negative brain responses, yet they did have "reverse empathy" for bad news about Apple. Meanwhile, Apple users showed a "brain empathy response for Apple that was exactly what you'd see in the way you would respond to somebody in your family."
----------------------------------------------------------------------------------
TRANSCRIPT:
NARRATOR: Coke is just soda. Tylenol is just acetaminophen. And Levi's are just jeans. Yet consumers go out of their way to select these specific brands over others.
AMERICUS REED II: An economist would say,"How is this possible, that a rational consumer would be willing to pay more for exactly the same thing?" We love to think about ourselves as rational. That's not how it works.
A very famous study done by colleagues at Duke University flashed either the Apple logo or the IBM logo to two randomized groups of participants.
NARRATOR: The study found that after being subliminally exposed to the Apple logo, compared to when you'd been exposed to the IBM logo, participants performed better on creative tasks.
AMERICUS REED II: And the argument is that Apple has been telling you this story over and over again, that Apple is the brand for hip, cool, fun, creative people.
NARRATOR: This is the true power of brands. They can influence our behavior in ways that extend way beyond the point of sale. So to what degree can the influence of brands wreak havoc on our ability to make rational spending decisions? This is your brain on money.
This is Americus Reed. He studies identity and marketing at the University of Pennsylvania.
AMERICUS REED II: When I make choices about different brands, I'm choosing to create an identity. When I put that shirt on, when I put those shoes on, those jeans, that hat, someone is going to form an impression about what I'm about. So if I'm choosing Nike over Under Armour, I'm choosing a kind of different way to express affiliation with sport.
The Nike thing is about performance. The Under Armour thing is about the underdog. I have to choose which of these different conceptual pathways is most consistent with where I am in my life.
NARRATOR: And once a consumer makes that choice, their relationship with a brand can deepen to the point where they identify with that brand like family. And once you identify with a brand, it can shape the way you behave.
AMERICUS REED II: And it's really interesting because they will also, if someone talks bad about that product, brand, or service, they will be the first to go out and defend. Why? Because an attack on the brand is an attack on themselves.
NARRATOR: Michael Platt is a professor of neuroscience, marketing, and psychology whose research demonstrates how our perception of brands influences our decisions.
MICHAEL PLATT: There's an idea in marketing, which is that we relate to brands in the same way we relate to people. It's like, "I love this brand," or, "I hate this brand." Of course, what people say can often be different from what's really going on in their heads.
So we thought, "Well, why don't we just ask the brain directly?"
NARRATOR: Michael and his team observed the brains of iPhone users and Samsung Galaxy users with an MRI machine while they heard good, bad, and neutral news about Apple and Samsung.
MICHAEL PLATT: Apple customers showed a brain empathy response toward Apple that was exactly what you'd see in the way you would respond to somebody in your own family.
NARRATOR: Strangely, Samsung users didn't have any positive or negative responses when good or bad news was released about their brand. The only evidence that Samsung users showed was reverse empathy for Apple news. Meaning if the Apple headline was negative, their brain reflected a positive response.
MICHAEL PLATT: You know, it really shows us that Apple has completely defined the market here. Samsung customers, it seems, from their brain data, are only buying Samsung...
To read the full transcript, please visit https://bigthink.com/singleton/how-apple-and-nike-have-branded-your-brain
https://wn.com/How_Apple_And_Nike_Have_Branded_Your_Brain_|_Your_Brain_On_Money_|_Big_Think
How Apple and Nike have branded your brain
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Powerful branding can not only change how you feel about a company, it can actually change how your brain is wired.
"We love to think of ourselves as rational. That's not how it works," says UPenn professor Americus Reed II about our habits (both conscious and subconscious) of paying more for items based primarily on the brand name. Effective marketing causes the consumer to link brands like Apple and Nike with their own identity, and that strong attachment goes deeper than receipts.
Using MRI, professor and neuroscientist Michael Platt and his team were able to see this at play. When reacting to good or bad news about the brand, Samsung users didn't have positive or negative brain responses, yet they did have "reverse empathy" for bad news about Apple. Meanwhile, Apple users showed a "brain empathy response for Apple that was exactly what you'd see in the way you would respond to somebody in your family."
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TRANSCRIPT:
NARRATOR: Coke is just soda. Tylenol is just acetaminophen. And Levi's are just jeans. Yet consumers go out of their way to select these specific brands over others.
AMERICUS REED II: An economist would say,"How is this possible, that a rational consumer would be willing to pay more for exactly the same thing?" We love to think about ourselves as rational. That's not how it works.
A very famous study done by colleagues at Duke University flashed either the Apple logo or the IBM logo to two randomized groups of participants.
NARRATOR: The study found that after being subliminally exposed to the Apple logo, compared to when you'd been exposed to the IBM logo, participants performed better on creative tasks.
AMERICUS REED II: And the argument is that Apple has been telling you this story over and over again, that Apple is the brand for hip, cool, fun, creative people.
NARRATOR: This is the true power of brands. They can influence our behavior in ways that extend way beyond the point of sale. So to what degree can the influence of brands wreak havoc on our ability to make rational spending decisions? This is your brain on money.
This is Americus Reed. He studies identity and marketing at the University of Pennsylvania.
AMERICUS REED II: When I make choices about different brands, I'm choosing to create an identity. When I put that shirt on, when I put those shoes on, those jeans, that hat, someone is going to form an impression about what I'm about. So if I'm choosing Nike over Under Armour, I'm choosing a kind of different way to express affiliation with sport.
The Nike thing is about performance. The Under Armour thing is about the underdog. I have to choose which of these different conceptual pathways is most consistent with where I am in my life.
NARRATOR: And once a consumer makes that choice, their relationship with a brand can deepen to the point where they identify with that brand like family. And once you identify with a brand, it can shape the way you behave.
AMERICUS REED II: And it's really interesting because they will also, if someone talks bad about that product, brand, or service, they will be the first to go out and defend. Why? Because an attack on the brand is an attack on themselves.
NARRATOR: Michael Platt is a professor of neuroscience, marketing, and psychology whose research demonstrates how our perception of brands influences our decisions.
MICHAEL PLATT: There's an idea in marketing, which is that we relate to brands in the same way we relate to people. It's like, "I love this brand," or, "I hate this brand." Of course, what people say can often be different from what's really going on in their heads.
So we thought, "Well, why don't we just ask the brain directly?"
NARRATOR: Michael and his team observed the brains of iPhone users and Samsung Galaxy users with an MRI machine while they heard good, bad, and neutral news about Apple and Samsung.
MICHAEL PLATT: Apple customers showed a brain empathy response toward Apple that was exactly what you'd see in the way you would respond to somebody in your own family.
NARRATOR: Strangely, Samsung users didn't have any positive or negative responses when good or bad news was released about their brand. The only evidence that Samsung users showed was reverse empathy for Apple news. Meaning if the Apple headline was negative, their brain reflected a positive response.
MICHAEL PLATT: You know, it really shows us that Apple has completely defined the market here. Samsung customers, it seems, from their brain data, are only buying Samsung...
To read the full transcript, please visit https://bigthink.com/singleton/how-apple-and-nike-have-branded-your-brain
- published: 27 Jul 2021
- views: 4077243
8:21
Something HUGE Is About To Happen And Bill Gates Is In Real Trouble
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https://wn.com/Something_Huge_Is_About_To_Happen_And_Bill_Gates_Is_In_Real_Trouble
Call 1(800)-958-1000 or visit https://taxnetworkusa.com/brand
Watch my new Locals series 'The Oracles' here: https://russellbrand.locals.com/upost/6159441/the-last-pandemic-and-the-next-pandemic
WATCH me LIVE weekdays on Rumble: https://bit.ly/russellbrand-rumble
Watch my exclusive LIVE weekly special, “Break Bread”, get access to all of my interviews a week early, send in questions for me to respond to with guests, and more HERE: https://bit.ly/joinlocals
All links: https://linktr.ee/RussellBrand
- published: 28 Oct 2024
- views: 2777232