-
An Introduction to Market Segmentation
A brief introduction to market segmentation
published: 30 Aug 2018
-
Marketing: Segmentation - Targeting - Positioning
The STP (segmentation, targeting & positioning) model of marketing is outlined in this video.
#alevelbusiness #businessrevision #aqabusiness #tutor2ubusiness #alevels #edexcelbusiness #businessalevel
VIDEO CHAPTERS
0:00 Introduction
0:15 How Businesses Use Marketing to Create Value for Customers
1:23 Segmentation - Targeting - Positioning
1:37 What is Market Segmentation?
1:49 Main Categories of Market Segment
2:18 Benefits of Effective Market Segmentation
2:48 Potential Drawbacks of Market Segmentation
3:21 What is a Target Market?
3:34 Three Main Strategies for Targeting a Market
5:03 Market Positioning
5:57 The Marketing (Positioning) Map
6:54 Example of a Market (Positioning) Map
7:37 Positioning & Competitive Advantage
8:06 Possible Positioning Strategies
VIDEO SUMMARY
The video ...
published: 29 Apr 2016
-
How to Use Market Segmentation: Developing a Target Market
What’s better than watching videos from Alanis Business Academy? Doing so with a delicious cup of freshly brewed premium coffee. Visit https://www.lannacoffeeco.com and get free shipping on your online order.
Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ
Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1
Market segmentation is a commonly utilized concept in business where a larger market of consumers is divided into smaller groups of consumers who share certain characteristics. The goal is to generate what is known as a target market, which is an identifiable group of consumers who behave in a similar way, have similar intere...
published: 01 Apr 2013
-
Marketing - What is Market Segmentation?
Dr. Phillip Hartley explains what is market segmentation.
https://thebusinessprofessor.com/en_US/principles-of-marketing/market-segmentation-definition
published: 15 Feb 2021
-
4 Main Types of Market Segmentation & Their Benefits
What is Hurree?
Hurree makes market segmentation better with one platform. Discover what Hurree can do for you with this short explainer video: https://www.youtube.com/watch?v=FdGBFCd_PZU&t=2s
------
Market segmentation is the process of dividing and grouping your users based on commonalities and shared characteristics, like interests, needs, wants and motivations. The aim of market segmentation is to enable brands to better target their products, services or content, making sure they reach the right users, in the right place and at the right time.
The 4 main types of market segmentation are as follows
#1 Demographic segmentation.
Arguably the most basic of the segmentation types, demographic segmentation divides users based on variables like age, gender, income, occupation, educ...
published: 24 Apr 2019
-
Market Segmentation
What’s better than watching videos from Alanis Business Academy? Doing so with a delicious cup of freshly brewed premium coffee. Visit https://www.lannacoffeeco.com and get free shipping on your online order.
Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ
Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1
Market segmentation is a process used by marketers to identify a smaller segment of an overall market. In this video I'll explain how marketers engage in market segmentation, and ultimately what value this provides businesses.
published: 26 Oct 2012
-
Market Segmentation
More content on TikTok: https://www.tiktok.com/@bizconsesh
AQA Smash Packs: https://bizconsesh.com/AQA-Revision-Guides-c167768324
Edexcel Smash Packs: https://bizconsesh.com/Edexcel-Revision-Guides-c167751953
OCR/WJEC Smash Packs: https://bizconsesh.com/OCR-&-WJEC-Revision-Guides-c167751954
published: 24 Oct 2019
-
A level Business Revision - Market Segmentation
In this A level Business Studies Revision video, we examine the topic of Market Segmentation. This is one of the key marketing topics on the new A level Business specs.
A level Business Studies Revision from TakingTheBiz.
published: 22 Apr 2017
-
STP Marketing (Segmentation, Targeting, Positioning)
In this video, we explain STP Marketing and go through a complete real-world example so you can understand the power of the model.
We'll also review the advantages and disadvantages of the model.
Learn more by reading our companion article:
https://hi.switchy.io/1B1a
During the current pandemic, I’m running a completely FREE 5-week training program showing you how to create your own part-time online business, to replace the income from your job. To learn more and join the course for free, go here: https://hi.switchy.io/1FrZ
Subscribe to My Channel:
http://bit.ly/2k9j9DJ
published: 05 Dec 2019
-
Market Segmentation | How Gymshark use Market Segmentation Explained.
Watch this video if you want to understand Market Segmentation and how businesses such as Gymshark use the process to grow their brand, increase sales, and improve profitability.
SUBSCRIBE: https://www.youtube.com/channel/UCnVHZKYx1vWVnhRjJqJbNdQ
The video explains the concept of Market Segmentation using examples at Gymshark throughout, alongside the benefits and drawbacks of the process.
A free supporting activity worksheet to allow you to apply your knowledge of Market Segmentation is available on the following link: https://www.twoteachers.co.uk/marketsegmentationresource
If you are interested in business, then subscribe to our YouTube Channel for lots more Business Studies content. Videos are uploaded weekly, so why not learn everything there is to know about the world of busines...
published: 08 Feb 2021
9:13
Marketing: Segmentation - Targeting - Positioning
The STP (segmentation, targeting & positioning) model of marketing is outlined in this video.
#alevelbusiness #businessrevision #aqabusiness #tutor2ubusiness #...
The STP (segmentation, targeting & positioning) model of marketing is outlined in this video.
#alevelbusiness #businessrevision #aqabusiness #tutor2ubusiness #alevels #edexcelbusiness #businessalevel
VIDEO CHAPTERS
0:00 Introduction
0:15 How Businesses Use Marketing to Create Value for Customers
1:23 Segmentation - Targeting - Positioning
1:37 What is Market Segmentation?
1:49 Main Categories of Market Segment
2:18 Benefits of Effective Market Segmentation
2:48 Potential Drawbacks of Market Segmentation
3:21 What is a Target Market?
3:34 Three Main Strategies for Targeting a Market
5:03 Market Positioning
5:57 The Marketing (Positioning) Map
6:54 Example of a Market (Positioning) Map
7:37 Positioning & Competitive Advantage
8:06 Possible Positioning Strategies
VIDEO SUMMARY
The video introduces the STP model in marketing, which stands for Segmentation, Targeting, and Positioning.
STP is a widely used strategy to help businesses make decisions in developing their marketing strategies and creating value for customers.
Market Segmentation:
Market segmentation involves identifying different parts of the market where customers share similar needs and wants.
Segments can vary in size and specificity, such as demographic, geographic, behavioral, or psychographic segmentation.
The key benefit of market segmentation is to enable businesses to focus their marketing efforts more accurately and develop products tailored to specific customer segments.
Targeting Strategies:
There are three main targeting strategies: mass marketing, differentiated targeting, and niche or concentrated marketing.
Mass marketing targets the entire market, while differentiated targeting focuses on specific segments with unique marketing plans for each.
Niche or concentrated marketing concentrates efforts on a small, specialized part of the overall market to build a strong position and maximize returns.
Market Positioning:
Market positioning involves determining how to compete effectively in the target market.
The value proposition, crucial to positioning, must be customer-centric, focusing on what customers perceive as valuable.
A positioning map helps visualize different product positions in the market based on selected dimensions like quality and price.
Positioning Strategies:
Businesses can adopt various positioning strategies, such as offering more value for a lower price, providing good quality at a low price, or offering more features for the same price.
The key is to understand how customers perceive value and create a competitive advantage through a compelling value proposition.
Note: The video briefly introduces each element of the STP model, with a promise to delve deeper into market segmentation, targeting, and positioning in subsequent topic videos.
https://wn.com/Marketing_Segmentation_Targeting_Positioning
The STP (segmentation, targeting & positioning) model of marketing is outlined in this video.
#alevelbusiness #businessrevision #aqabusiness #tutor2ubusiness #alevels #edexcelbusiness #businessalevel
VIDEO CHAPTERS
0:00 Introduction
0:15 How Businesses Use Marketing to Create Value for Customers
1:23 Segmentation - Targeting - Positioning
1:37 What is Market Segmentation?
1:49 Main Categories of Market Segment
2:18 Benefits of Effective Market Segmentation
2:48 Potential Drawbacks of Market Segmentation
3:21 What is a Target Market?
3:34 Three Main Strategies for Targeting a Market
5:03 Market Positioning
5:57 The Marketing (Positioning) Map
6:54 Example of a Market (Positioning) Map
7:37 Positioning & Competitive Advantage
8:06 Possible Positioning Strategies
VIDEO SUMMARY
The video introduces the STP model in marketing, which stands for Segmentation, Targeting, and Positioning.
STP is a widely used strategy to help businesses make decisions in developing their marketing strategies and creating value for customers.
Market Segmentation:
Market segmentation involves identifying different parts of the market where customers share similar needs and wants.
Segments can vary in size and specificity, such as demographic, geographic, behavioral, or psychographic segmentation.
The key benefit of market segmentation is to enable businesses to focus their marketing efforts more accurately and develop products tailored to specific customer segments.
Targeting Strategies:
There are three main targeting strategies: mass marketing, differentiated targeting, and niche or concentrated marketing.
Mass marketing targets the entire market, while differentiated targeting focuses on specific segments with unique marketing plans for each.
Niche or concentrated marketing concentrates efforts on a small, specialized part of the overall market to build a strong position and maximize returns.
Market Positioning:
Market positioning involves determining how to compete effectively in the target market.
The value proposition, crucial to positioning, must be customer-centric, focusing on what customers perceive as valuable.
A positioning map helps visualize different product positions in the market based on selected dimensions like quality and price.
Positioning Strategies:
Businesses can adopt various positioning strategies, such as offering more value for a lower price, providing good quality at a low price, or offering more features for the same price.
The key is to understand how customers perceive value and create a competitive advantage through a compelling value proposition.
Note: The video briefly introduces each element of the STP model, with a promise to delve deeper into market segmentation, targeting, and positioning in subsequent topic videos.
- published: 29 Apr 2016
- views: 915486
15:47
How to Use Market Segmentation: Developing a Target Market
What’s better than watching videos from Alanis Business Academy? Doing so with a delicious cup of freshly brewed premium coffee. Visit https://www.lannacoffeeco...
What’s better than watching videos from Alanis Business Academy? Doing so with a delicious cup of freshly brewed premium coffee. Visit https://www.lannacoffeeco.com and get free shipping on your online order.
Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ
Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1
Market segmentation is a commonly utilized concept in business where a larger market of consumers is divided into smaller groups of consumers who share certain characteristics. The goal is to generate what is known as a target market, which is an identifiable group of consumers who behave in a similar way, have similar interests, and share similar characteristics. Firms utilize demographic, geographic, psychographic, and behavioral segmentation as a way of generating a target market.
In this updated video on market segmentation we discuss the target market as wel as explain how firms use market segmentation to generate a target market. If you have any questions after viewing the video please post them in the comment box below and I'll do my best to answer them as soon as I can. Thanks for watching!
https://wn.com/How_To_Use_Market_Segmentation_Developing_A_Target_Market
What’s better than watching videos from Alanis Business Academy? Doing so with a delicious cup of freshly brewed premium coffee. Visit https://www.lannacoffeeco.com and get free shipping on your online order.
Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ
Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1
Market segmentation is a commonly utilized concept in business where a larger market of consumers is divided into smaller groups of consumers who share certain characteristics. The goal is to generate what is known as a target market, which is an identifiable group of consumers who behave in a similar way, have similar interests, and share similar characteristics. Firms utilize demographic, geographic, psychographic, and behavioral segmentation as a way of generating a target market.
In this updated video on market segmentation we discuss the target market as wel as explain how firms use market segmentation to generate a target market. If you have any questions after viewing the video please post them in the comment box below and I'll do my best to answer them as soon as I can. Thanks for watching!
- published: 01 Apr 2013
- views: 301554
1:16
Marketing - What is Market Segmentation?
Dr. Phillip Hartley explains what is market segmentation.
https://thebusinessprofessor.com/en_US/principles-of-marketing/market-segmentation-definition
Dr. Phillip Hartley explains what is market segmentation.
https://thebusinessprofessor.com/en_US/principles-of-marketing/market-segmentation-definition
https://wn.com/Marketing_What_Is_Market_Segmentation
Dr. Phillip Hartley explains what is market segmentation.
https://thebusinessprofessor.com/en_US/principles-of-marketing/market-segmentation-definition
- published: 15 Feb 2021
- views: 5577
6:27
4 Main Types of Market Segmentation & Their Benefits
What is Hurree?
Hurree makes market segmentation better with one platform. Discover what Hurree can do for you with this short explainer video: https://www.yo...
What is Hurree?
Hurree makes market segmentation better with one platform. Discover what Hurree can do for you with this short explainer video: https://www.youtube.com/watch?v=FdGBFCd_PZU&t=2s
------
Market segmentation is the process of dividing and grouping your users based on commonalities and shared characteristics, like interests, needs, wants and motivations. The aim of market segmentation is to enable brands to better target their products, services or content, making sure they reach the right users, in the right place and at the right time.
The 4 main types of market segmentation are as follows
#1 Demographic segmentation.
Arguably the most basic of the segmentation types, demographic segmentation divides users based on variables like age, gender, income, occupation, education level, marital status, religion or nationality. And it’s usually where brands begin in the segmentation process. This is because the info is easy to collect, simple to measure and analyze, and it’s cost-effective. Although, it has been criticised for being vague and not taking into account the needs and wants of individual consumers.
#2 Geographic Segmentation
Geographic segmentation basically groups users based on their geographic details. The 5 key areas that marketers take into account when segmenting geographically are:
Location, Urbanicity, Climate, Culture and Language.
#3 Behavioral segmentation.
Behavioral segmentation groups users based on their actions. This could be in a store, on a website or in an app. Behavioral data tends to be gathered and analyzed through algorithms or tools like Google Analytics. Behavioral data collects and tracks things like a user’s ‘dwell time’ on a website, a website’s bounce rate, online or in-store actions, communications with the brand and whether they are new or returning users.
#4 Psychographic segmentation.
Arguably one of the most subjective and difficult to quantify, but also the most valuable. Psychographic segmentation focuses on a user’s psychological attributes, such as personality, values, attitudes, opinions, interests and lifestyles. Psychographics offer such a personal look into what consumers like, dislike, need, want and love.
That being said, psychographic information is definitely the most difficult to collect and analyze. Marketers must also make sure that information is interpreted properly, and for the right reasons.
Now these aren’t mutually exclusive, multiple segmentation types can be used together and can really complement each other, drawing actionable insights for more accurate segmentation and analysis.
Overall, segmentation helps to focus marketing efforts, making sure products, services and campaigns are streamlined and delivered to the most appropriate audience for that brand.
Each segmentation type will have its benefits and its drawbacks. So it’s important to always remember to respect the privacy of your users, and make sure you’re transparent in your endeavors.
To find out more about market segmentation, subscribe to our YouTube channel. And for even more info on optimizing your marketing strategy, head to Hurree.co and check out our resources page, it’s all free!
Finally, we’d like to hear from you. Are you going to start using segmentation in your marketing strategy? Or maybe you’d like to share some of your own info that we might have missed. Let us know by leaving a comment below.
--------------------------------------------------------------------------------------------
Hurree Website:
https://www.hurree.co/
Hurree Blog:
https://blog.hurree.co/blog
Hurree Resources:
https://www.hurree.co/resources
--------------------------------------------------------------------------------------------
#marketsegmentation #marketingstrategy #digitalmarketing #psychographicsegmentation
https://wn.com/4_Main_Types_Of_Market_Segmentation_Their_Benefits
What is Hurree?
Hurree makes market segmentation better with one platform. Discover what Hurree can do for you with this short explainer video: https://www.youtube.com/watch?v=FdGBFCd_PZU&t=2s
------
Market segmentation is the process of dividing and grouping your users based on commonalities and shared characteristics, like interests, needs, wants and motivations. The aim of market segmentation is to enable brands to better target their products, services or content, making sure they reach the right users, in the right place and at the right time.
The 4 main types of market segmentation are as follows
#1 Demographic segmentation.
Arguably the most basic of the segmentation types, demographic segmentation divides users based on variables like age, gender, income, occupation, education level, marital status, religion or nationality. And it’s usually where brands begin in the segmentation process. This is because the info is easy to collect, simple to measure and analyze, and it’s cost-effective. Although, it has been criticised for being vague and not taking into account the needs and wants of individual consumers.
#2 Geographic Segmentation
Geographic segmentation basically groups users based on their geographic details. The 5 key areas that marketers take into account when segmenting geographically are:
Location, Urbanicity, Climate, Culture and Language.
#3 Behavioral segmentation.
Behavioral segmentation groups users based on their actions. This could be in a store, on a website or in an app. Behavioral data tends to be gathered and analyzed through algorithms or tools like Google Analytics. Behavioral data collects and tracks things like a user’s ‘dwell time’ on a website, a website’s bounce rate, online or in-store actions, communications with the brand and whether they are new or returning users.
#4 Psychographic segmentation.
Arguably one of the most subjective and difficult to quantify, but also the most valuable. Psychographic segmentation focuses on a user’s psychological attributes, such as personality, values, attitudes, opinions, interests and lifestyles. Psychographics offer such a personal look into what consumers like, dislike, need, want and love.
That being said, psychographic information is definitely the most difficult to collect and analyze. Marketers must also make sure that information is interpreted properly, and for the right reasons.
Now these aren’t mutually exclusive, multiple segmentation types can be used together and can really complement each other, drawing actionable insights for more accurate segmentation and analysis.
Overall, segmentation helps to focus marketing efforts, making sure products, services and campaigns are streamlined and delivered to the most appropriate audience for that brand.
Each segmentation type will have its benefits and its drawbacks. So it’s important to always remember to respect the privacy of your users, and make sure you’re transparent in your endeavors.
To find out more about market segmentation, subscribe to our YouTube channel. And for even more info on optimizing your marketing strategy, head to Hurree.co and check out our resources page, it’s all free!
Finally, we’d like to hear from you. Are you going to start using segmentation in your marketing strategy? Or maybe you’d like to share some of your own info that we might have missed. Let us know by leaving a comment below.
--------------------------------------------------------------------------------------------
Hurree Website:
https://www.hurree.co/
Hurree Blog:
https://blog.hurree.co/blog
Hurree Resources:
https://www.hurree.co/resources
--------------------------------------------------------------------------------------------
#marketsegmentation #marketingstrategy #digitalmarketing #psychographicsegmentation
- published: 24 Apr 2019
- views: 197795
15:58
Market Segmentation
What’s better than watching videos from Alanis Business Academy? Doing so with a delicious cup of freshly brewed premium coffee. Visit https://www.lannacoffeeco...
What’s better than watching videos from Alanis Business Academy? Doing so with a delicious cup of freshly brewed premium coffee. Visit https://www.lannacoffeeco.com and get free shipping on your online order.
Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ
Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1
Market segmentation is a process used by marketers to identify a smaller segment of an overall market. In this video I'll explain how marketers engage in market segmentation, and ultimately what value this provides businesses.
https://wn.com/Market_Segmentation
What’s better than watching videos from Alanis Business Academy? Doing so with a delicious cup of freshly brewed premium coffee. Visit https://www.lannacoffeeco.com and get free shipping on your online order.
Help us learn more about your experience by completing this short survey: https://www.surveymonkey.com/r/RRKS8LZ
Subscribe to Alanis Business Academy on YouTube for updates on the latest videos: https://www.youtube.com/alanisbusinessacademy?sub_confirmation=1
Market segmentation is a process used by marketers to identify a smaller segment of an overall market. In this video I'll explain how marketers engage in market segmentation, and ultimately what value this provides businesses.
- published: 26 Oct 2012
- views: 93000
4:54
Market Segmentation
More content on TikTok: https://www.tiktok.com/@bizconsesh
AQA Smash Packs: https://bizconsesh.com/AQA-Revision-Guides-c167768324
Edexcel Smash Packs: https://b...
More content on TikTok: https://www.tiktok.com/@bizconsesh
AQA Smash Packs: https://bizconsesh.com/AQA-Revision-Guides-c167768324
Edexcel Smash Packs: https://bizconsesh.com/Edexcel-Revision-Guides-c167751953
OCR/WJEC Smash Packs: https://bizconsesh.com/OCR-&-WJEC-Revision-Guides-c167751954
https://wn.com/Market_Segmentation
More content on TikTok: https://www.tiktok.com/@bizconsesh
AQA Smash Packs: https://bizconsesh.com/AQA-Revision-Guides-c167768324
Edexcel Smash Packs: https://bizconsesh.com/Edexcel-Revision-Guides-c167751953
OCR/WJEC Smash Packs: https://bizconsesh.com/OCR-&-WJEC-Revision-Guides-c167751954
- published: 24 Oct 2019
- views: 62337
11:46
A level Business Revision - Market Segmentation
In this A level Business Studies Revision video, we examine the topic of Market Segmentation. This is one of the key marketing topics on the new A level Busines...
In this A level Business Studies Revision video, we examine the topic of Market Segmentation. This is one of the key marketing topics on the new A level Business specs.
A level Business Studies Revision from TakingTheBiz.
https://wn.com/A_Level_Business_Revision_Market_Segmentation
In this A level Business Studies Revision video, we examine the topic of Market Segmentation. This is one of the key marketing topics on the new A level Business specs.
A level Business Studies Revision from TakingTheBiz.
- published: 22 Apr 2017
- views: 56307
8:25
STP Marketing (Segmentation, Targeting, Positioning)
In this video, we explain STP Marketing and go through a complete real-world example so you can understand the power of the model.
We'll also review the advan...
In this video, we explain STP Marketing and go through a complete real-world example so you can understand the power of the model.
We'll also review the advantages and disadvantages of the model.
Learn more by reading our companion article:
https://hi.switchy.io/1B1a
During the current pandemic, I’m running a completely FREE 5-week training program showing you how to create your own part-time online business, to replace the income from your job. To learn more and join the course for free, go here: https://hi.switchy.io/1FrZ
Subscribe to My Channel:
http://bit.ly/2k9j9DJ
https://wn.com/Stp_Marketing_(Segmentation,_Targeting,_Positioning)
In this video, we explain STP Marketing and go through a complete real-world example so you can understand the power of the model.
We'll also review the advantages and disadvantages of the model.
Learn more by reading our companion article:
https://hi.switchy.io/1B1a
During the current pandemic, I’m running a completely FREE 5-week training program showing you how to create your own part-time online business, to replace the income from your job. To learn more and join the course for free, go here: https://hi.switchy.io/1FrZ
Subscribe to My Channel:
http://bit.ly/2k9j9DJ
- published: 05 Dec 2019
- views: 277177
12:00
Market Segmentation | How Gymshark use Market Segmentation Explained.
Watch this video if you want to understand Market Segmentation and how businesses such as Gymshark use the process to grow their brand, increase sales, and impr...
Watch this video if you want to understand Market Segmentation and how businesses such as Gymshark use the process to grow their brand, increase sales, and improve profitability.
SUBSCRIBE: https://www.youtube.com/channel/UCnVHZKYx1vWVnhRjJqJbNdQ
The video explains the concept of Market Segmentation using examples at Gymshark throughout, alongside the benefits and drawbacks of the process.
A free supporting activity worksheet to allow you to apply your knowledge of Market Segmentation is available on the following link: https://www.twoteachers.co.uk/marketsegmentationresource
If you are interested in business, then subscribe to our YouTube Channel for lots more Business Studies content. Videos are uploaded weekly, so why not learn everything there is to know about the world of business: http://www.youtube.com/c/TwoTeachers
Follow us on the following socials to see even more Business Studies content:
Instagram: https://www.instagram.com/twoteachersbusiness
Facebook: https://www.facebook.com/TwoTeachersBusiness
Twitter: https://twitter.com/TwoTeachersBiz
#BusinessStudies #ALevelBusinessStudies #GCSEBusiness
https://wn.com/Market_Segmentation_|_How_Gymshark_Use_Market_Segmentation_Explained.
Watch this video if you want to understand Market Segmentation and how businesses such as Gymshark use the process to grow their brand, increase sales, and improve profitability.
SUBSCRIBE: https://www.youtube.com/channel/UCnVHZKYx1vWVnhRjJqJbNdQ
The video explains the concept of Market Segmentation using examples at Gymshark throughout, alongside the benefits and drawbacks of the process.
A free supporting activity worksheet to allow you to apply your knowledge of Market Segmentation is available on the following link: https://www.twoteachers.co.uk/marketsegmentationresource
If you are interested in business, then subscribe to our YouTube Channel for lots more Business Studies content. Videos are uploaded weekly, so why not learn everything there is to know about the world of business: http://www.youtube.com/c/TwoTeachers
Follow us on the following socials to see even more Business Studies content:
Instagram: https://www.instagram.com/twoteachersbusiness
Facebook: https://www.facebook.com/TwoTeachersBusiness
Twitter: https://twitter.com/TwoTeachersBiz
#BusinessStudies #ALevelBusinessStudies #GCSEBusiness
- published: 08 Feb 2021
- views: 43125