-
Philip Kotler: Marketing Strategy
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum.
London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
Website:
https://www.londonbusinessforum.com/
Follow London Business Forum on Twitter:
https://twitter.com/LBFEvents
Like London Business Forum on Facebook:
https://www.facebook.com/londonbusinessforum
Subscribe to our channel:
https://www.youtube.com/user/londonbusinessforum
published: 05 Sep 2008
-
A Complete Marketing Strategy In 3 Minutes
P.A.C, understand it and watch what happens to the creative you produce in your marketing efforts … the faster people get this concept the faster they will start getting results - the creative is the variable of success but the strategy of the creative is the starting point!
—
Thanks for watching!
Join My Discord!: https://www.garyvee.com/discord
Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://y...
published: 22 Apr 2023
-
What is a Marketing Strategy?
Video made possible thanks to AI voice generator Eleven Labs, https://elevenlabs.io/?from=josephalexandernordqvistcantoral8044
A marketing strategy is a comprehensive plan that contains a company's marketing goals and objectives.
Join this channel to get access to perks:
https://www.youtube.com/channel/UCI8Xs2oPTMb9DkuYsEqCnnQ/join
published: 09 Jun 2022
-
The Best Marketing Strategy For A New Business Or Product
Let's explore a simple four-step process that you can use to craft the best marketing strategy for your new business or product. It's called The Bullseye Framework and it comes from "Traction" by Gabriel Weinberg and Justin Mares.
NEW 2022 EDITION OF THIS VIDEO HERE
👉 https://youtu.be/-CXZrdxhYXY
HERE ARE 33 MARKETING STRATEGIES TO GET MORE CUSTOMERS
➡️ https://youtu.be/8T79jv5oPTs
WANT TO PICK UP A COPY OF TRACTION?
Book Summary ➜ https://youtu.be/51jNnthREjo
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/0241242533/
Buy It On Apple Books ➜ https://books.apple.com/book/id977450633
This approach makes it easy to brainstorm marketing ideas, select promising options, perform inexpensive tests, and ultimately select the best marketing channel for your specific business or produc...
published: 08 May 2020
-
What is a Marketing Strategy?
A marketing strategy refers to a business's overall plan for how to reach prospects and turn them into customers. A marketing strategy contains the company’s or brand’s value proposition, key messages, data on target customers, and other essential data.
Watching this video is worth 3 Management Courses CPD Points*.
🔎 See below for details
Marketing for Managers
This video is part of course module number 8.3.2
Program 8: Managing Customers & Clients
Course 3: Marketing for Managers
Section 2: Marketing Strategy
Other videos in this section include:
🎬 What is Market Research? https://youtu.be/a9wa1-_2R9E
🎬 What is Market Segmentation? https://youtu.be/7FtiPAlBdto
🎬 What is a Customer Persona? https://youtu.be/DJWftQwPtAk
🎬 What is Multi Level Marketing (MLM)? https://youtu.be/u7rRVM_eTo4
...
published: 11 Nov 2021
-
How to Create a Marketing Plan | Step-by-Step Guide
Take a look at all of the available plan templates Visme has to offer here: https://www.visme.co/templates/plans/
If you're looking to ramp up your brand's marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We've made it easy for you with this step-by-step guide and a selection of marketing plan templates. Get started today: https://www.visme.co/marketing-plan/
---
Whether you're launching a new product or campaign, creating your first marketing plan or simply revisiting an older one, it's essential to have documented guidelines in place so that your entire marketing team is on the same page.
That's why we've put together these easy steps on how to create a marketing plan. We want to make the process as easy as possible for you.
In...
published: 30 Sep 2020
-
4 Principles of Marketing Strategy | Brian Tracy
A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou
Move toward any goal, big or small with my FREE guide in the link above.
___________________
Learn more:
Give me a follow on Clubhouse! @briantracy — see you there!
Subscribe to my channel for free offers, tips and more!
YouTube: http://ow.ly/ScHSb
Facebook: http://www.facebook.com/BrianTracyPage
Twitter: http://www.twitter.com/BrianTracy
Google+: +BrianTracyOfficialPage
Pinterest: http://www.pinterest.com/BrianTracy
Instagram: @TheBrianTracy
Blog: http://bit.ly/1rc4hlg
online marketing, marketing concepts, marketing 101, marketing techniques, best marketin...
published: 18 Sep 2011
-
EVERYTHING You Need To Know About Marketing In 10 Minutes [FREE CRASH COURSE]
Steal My S.T.O.R.M. Marketing Blueprint ►► https://go.copyposse.com/storm-p-ytd
In this step-by-step marketing program, you’ll get behind-the-scenes access to every single strategy, process, template, and tool that I use in my business.
This is the exact marketing blueprint I followed to build my brand into a community of over 300,000+ raving fans – in less than 3 years.
Check it out here ►► https://go.copyposse.com/storm-p-ytd
🔻🔻🔻🔻🔻🔻
In this video, I walk you through the 6 essential steps every marketing plan MUST include. You'll learn...
✅ The two KEY foundational steps that most people skip…
✅ How to put together a solid content strategy to get organic traffic…
✅ My proven method for marketing your product or service...
This simple but effective marketing plan will help you lev...
published: 21 Jun 2023
-
COPY-PASTE $900/DAY Method You MUST See! (Digital Marketing Strategy 2024)
Digital Marketing Strategy 2024
💰Discover more here - http://GrowWithGarrett.com
✅ Follow on TikTok - https://www.tiktok.com/@dailypaywithgarrett
✅ Follow me on Instagram - https://www.instagram.com/growwithgarrett_/
✅ Add me on Facebook - https://www.Facebook.com/Garrettb20
━━━━━━━━━━━━━━━━━━━
👋 Welcome to the channel where it comes to all things success and getting financial results. Garrett Barry will share tips and guides on how to make money online, how to start digital marketing, how to make passive income, and much more! Be sure you subscribe so you always stay updated on his latest training.
🔔 SUBSCRIBE to this channel and turn on the notifications! 🔔
http://bit.ly/GarrettsTopTraining
#GarrettBarrysTips
#onlinebusiness
#makemoneyonline
#digitalmarketing
━━━━━━━━━━━━━━━━━...
published: 20 Jul 2024
-
5 marketing strategies you NEED to try in 2024!
Download your FREE guide to Influencer Marketing: https://clickhubspot.com/9cz
Let's talk strategy! Here's a run down of the top 5 marketing strategies for you to use to promote your brand this year. This video is perfect for anyone looking to learn about
marketing 2024, content marketing strategy 2024, content marketing trends 2023, marketing in 2024, marketing strategies 2024 or email marketing.
**CONTINUE LEARNING**
Learn how to level up with my masterclasses: https://www.thecreatorproject.com/shop
Or via my creator community: https://thecreatorproject.com/collective
Or book a 1:1 VIP consultation package: https://calendly.com/jadebeason/vipconsultation
**VIDEO LINKS**
Email list masterclass (and 70+ resources): https://members.thecreatorproject.com/programs/emaillist
Taja: http...
published: 22 May 2024
6:15
Philip Kotler: Marketing Strategy
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and c...
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum.
London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
Website:
https://www.londonbusinessforum.com/
Follow London Business Forum on Twitter:
https://twitter.com/LBFEvents
Like London Business Forum on Facebook:
https://www.facebook.com/londonbusinessforum
Subscribe to our channel:
https://www.youtube.com/user/londonbusinessforum
https://wn.com/Philip_Kotler_Marketing_Strategy
Philip Kotler is the undisputed heavyweight champion of marketing. He's authored or co-authored around 70 books, addressed huge audiences around the world and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum.
London Business Forum offers a programme of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
Website:
https://www.londonbusinessforum.com/
Follow London Business Forum on Twitter:
https://twitter.com/LBFEvents
Like London Business Forum on Facebook:
https://www.facebook.com/londonbusinessforum
Subscribe to our channel:
https://www.youtube.com/user/londonbusinessforum
- published: 05 Sep 2008
- views: 1080201
3:11
A Complete Marketing Strategy In 3 Minutes
P.A.C, understand it and watch what happens to the creative you produce in your marketing efforts … the faster people get this concept the faster they will star...
P.A.C, understand it and watch what happens to the creative you produce in your marketing efforts … the faster people get this concept the faster they will start getting results - the creative is the variable of success but the strategy of the creative is the starting point!
—
Thanks for watching!
Join My Discord!: https://www.garyvee.com/discord
Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
—
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
https://wn.com/A_Complete_Marketing_Strategy_In_3_Minutes
P.A.C, understand it and watch what happens to the creative you produce in your marketing efforts … the faster people get this concept the faster they will start getting results - the creative is the variable of success but the strategy of the creative is the starting point!
—
Thanks for watching!
Join My Discord!: https://www.garyvee.com/discord
Check out another series on my channel:
Keynotes: https://www.youtube.com/watch?v=6vCDlmhRmBo&list=PLfA33-E9P7FCEF1izpctGGoak841XYzrJ
NFTs: https://www.youtube.com/watch?v=AwMJ6bScB2s&list=PLfA33-E9P7FAcvsVSFqzSuJhHu3SkW2Ma
Business Meetings: https://www.youtube.com/watch?v=wILI_VV6z4Y&list=PLfA33-E9P7FCTIY62wkqZ-E1cwpc2hxBJ
Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2-
WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b
—
Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.
Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.
Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.
Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.
- published: 22 Apr 2023
- views: 275848
3:04
What is a Marketing Strategy?
Video made possible thanks to AI voice generator Eleven Labs, https://elevenlabs.io/?from=josephalexandernordqvistcantoral8044
A marketing strategy is a compre...
Video made possible thanks to AI voice generator Eleven Labs, https://elevenlabs.io/?from=josephalexandernordqvistcantoral8044
A marketing strategy is a comprehensive plan that contains a company's marketing goals and objectives.
Join this channel to get access to perks:
https://www.youtube.com/channel/UCI8Xs2oPTMb9DkuYsEqCnnQ/join
https://wn.com/What_Is_A_Marketing_Strategy
Video made possible thanks to AI voice generator Eleven Labs, https://elevenlabs.io/?from=josephalexandernordqvistcantoral8044
A marketing strategy is a comprehensive plan that contains a company's marketing goals and objectives.
Join this channel to get access to perks:
https://www.youtube.com/channel/UCI8Xs2oPTMb9DkuYsEqCnnQ/join
- published: 09 Jun 2022
- views: 34650
9:30
The Best Marketing Strategy For A New Business Or Product
Let's explore a simple four-step process that you can use to craft the best marketing strategy for your new business or product. It's called The Bullseye Frame...
Let's explore a simple four-step process that you can use to craft the best marketing strategy for your new business or product. It's called The Bullseye Framework and it comes from "Traction" by Gabriel Weinberg and Justin Mares.
NEW 2022 EDITION OF THIS VIDEO HERE
👉 https://youtu.be/-CXZrdxhYXY
HERE ARE 33 MARKETING STRATEGIES TO GET MORE CUSTOMERS
➡️ https://youtu.be/8T79jv5oPTs
WANT TO PICK UP A COPY OF TRACTION?
Book Summary ➜ https://youtu.be/51jNnthREjo
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/0241242533/
Buy It On Apple Books ➜ https://books.apple.com/book/id977450633
This approach makes it easy to brainstorm marketing ideas, select promising options, perform inexpensive tests, and ultimately select the best marketing channel for your specific business or product.
Watch that video to explore marketing options and then go through the simple four-step process in this video to start marketing your new business, product, or service.
Content by Rick Kettner
Produced by Kyle Trienke
https://wn.com/The_Best_Marketing_Strategy_For_A_New_Business_Or_Product
Let's explore a simple four-step process that you can use to craft the best marketing strategy for your new business or product. It's called The Bullseye Framework and it comes from "Traction" by Gabriel Weinberg and Justin Mares.
NEW 2022 EDITION OF THIS VIDEO HERE
👉 https://youtu.be/-CXZrdxhYXY
HERE ARE 33 MARKETING STRATEGIES TO GET MORE CUSTOMERS
➡️ https://youtu.be/8T79jv5oPTs
WANT TO PICK UP A COPY OF TRACTION?
Book Summary ➜ https://youtu.be/51jNnthREjo
Buy It On Amazon or Audible ➜ https://www.amazon.com/dp/0241242533/
Buy It On Apple Books ➜ https://books.apple.com/book/id977450633
This approach makes it easy to brainstorm marketing ideas, select promising options, perform inexpensive tests, and ultimately select the best marketing channel for your specific business or product.
Watch that video to explore marketing options and then go through the simple four-step process in this video to start marketing your new business, product, or service.
Content by Rick Kettner
Produced by Kyle Trienke
- published: 08 May 2020
- views: 426905
9:29
What is a Marketing Strategy?
A marketing strategy refers to a business's overall plan for how to reach prospects and turn them into customers. A marketing strategy contains the company’s or...
A marketing strategy refers to a business's overall plan for how to reach prospects and turn them into customers. A marketing strategy contains the company’s or brand’s value proposition, key messages, data on target customers, and other essential data.
Watching this video is worth 3 Management Courses CPD Points*.
🔎 See below for details
Marketing for Managers
This video is part of course module number 8.3.2
Program 8: Managing Customers & Clients
Course 3: Marketing for Managers
Section 2: Marketing Strategy
Other videos in this section include:
🎬 What is Market Research? https://youtu.be/a9wa1-_2R9E
🎬 What is Market Segmentation? https://youtu.be/7FtiPAlBdto
🎬 What is a Customer Persona? https://youtu.be/DJWftQwPtAk
🎬 What is Multi Level Marketing (MLM)? https://youtu.be/u7rRVM_eTo4
LESSON NOTES
A marketing strategy starts with the company's or the brand’s value proposition. This tells customers why the company deserves their business. It also gives marketing teams a template to inform their initiatives and marketing plans across all of the company's products and services.
Marketing Strategies vs. Marketing Plans
The marketing strategy informs the marketing plan.
A Marketing Strategy is a long-term document, which will span a number of annual marketing plans. It needs to be refreshed each year to adapt to changes in the market.
A Marketing Plan is a document that details the specific marketing activities, budgets, and timetables.
Marketing strategies cover the big-picture, and marketing plans set out the tactical details of specific campaigns.
How to Build a Marketing Strategy
The goal of a marketing strategy is to create a sustainable competitive advantage over competitors in grabbing the attention, commitment, and loyalty of customers. It will embrace the marketing mix, or ‘four Ps’ of marketing: product, price, place, and promotion.
1. Strategic analysis
2. Develop your goals
3. Competitive Strategy
4. Articulate your Core Messages to the Market
5. Define your Approach to market
RECOMMENDED EXERCISE
1. Does your employer produce Marketing Strategies for its products or services? If so, can you get a copy to look at? If you can, look at the components of the document, to understand how it has been put together. (3 MC CPD Points)
2. Consider a product or a service you know well. What would you put into the five components of a marketing strategy that we discuss in this video? (5 MC CPD Points)
DOWNLOADS
Free Resources
🧰 CPD Tools - https://gum.co/MC-CPD
Paid resources
🧳 Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3)
RECOMMENDED READING
📖 Very quick overview
Marketing: A Very Short Introduction https://geni.us/ozSJF
📖 Good general overviews
Kotler on Marketing https://geni.us/JNeVHy
Positioning: The Battle for Your Mind https://geni.us/kGj4KCA
The 22 Immutable Laws of Marketing https://geni.us/RVU1
Marketing For Dummies https://geni.us/sZXAw
📖 Small business marketing
The 1-Page Marketing Plan https://geni.us/Xb4wBk
📖 For a textbook, you can’t go wrong with Kotler’s name on it!
Marketing: An Introduction https://geni.us/q4gzVOw
Principles of Marketing https://geni.us/gsFeMT5
Marketing Management https://geni.us/i3FO
⭕️ Links to our book recommendations are affiliated through Amazon
Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)
MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS
You can record your Management Courses CPD points on our free, downloadable CPD record log.
📓 Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
- If you simply watched the video, record 3 MC CPD points
- If you also carried out all of the recommended exercises, score a total of 11 MC CPD points
#Marketing #ManagementCourses #MarketingStrategy
https://wn.com/What_Is_A_Marketing_Strategy
A marketing strategy refers to a business's overall plan for how to reach prospects and turn them into customers. A marketing strategy contains the company’s or brand’s value proposition, key messages, data on target customers, and other essential data.
Watching this video is worth 3 Management Courses CPD Points*.
🔎 See below for details
Marketing for Managers
This video is part of course module number 8.3.2
Program 8: Managing Customers & Clients
Course 3: Marketing for Managers
Section 2: Marketing Strategy
Other videos in this section include:
🎬 What is Market Research? https://youtu.be/a9wa1-_2R9E
🎬 What is Market Segmentation? https://youtu.be/7FtiPAlBdto
🎬 What is a Customer Persona? https://youtu.be/DJWftQwPtAk
🎬 What is Multi Level Marketing (MLM)? https://youtu.be/u7rRVM_eTo4
LESSON NOTES
A marketing strategy starts with the company's or the brand’s value proposition. This tells customers why the company deserves their business. It also gives marketing teams a template to inform their initiatives and marketing plans across all of the company's products and services.
Marketing Strategies vs. Marketing Plans
The marketing strategy informs the marketing plan.
A Marketing Strategy is a long-term document, which will span a number of annual marketing plans. It needs to be refreshed each year to adapt to changes in the market.
A Marketing Plan is a document that details the specific marketing activities, budgets, and timetables.
Marketing strategies cover the big-picture, and marketing plans set out the tactical details of specific campaigns.
How to Build a Marketing Strategy
The goal of a marketing strategy is to create a sustainable competitive advantage over competitors in grabbing the attention, commitment, and loyalty of customers. It will embrace the marketing mix, or ‘four Ps’ of marketing: product, price, place, and promotion.
1. Strategic analysis
2. Develop your goals
3. Competitive Strategy
4. Articulate your Core Messages to the Market
5. Define your Approach to market
RECOMMENDED EXERCISE
1. Does your employer produce Marketing Strategies for its products or services? If so, can you get a copy to look at? If you can, look at the components of the document, to understand how it has been put together. (3 MC CPD Points)
2. Consider a product or a service you know well. What would you put into the five components of a marketing strategy that we discuss in this video? (5 MC CPD Points)
DOWNLOADS
Free Resources
🧰 CPD Tools - https://gum.co/MC-CPD
Paid resources
🧳 Management Courses Onboarding Kit - https://gum.co/MC-ObK ($3)
RECOMMENDED READING
📖 Very quick overview
Marketing: A Very Short Introduction https://geni.us/ozSJF
📖 Good general overviews
Kotler on Marketing https://geni.us/JNeVHy
Positioning: The Battle for Your Mind https://geni.us/kGj4KCA
The 22 Immutable Laws of Marketing https://geni.us/RVU1
Marketing For Dummies https://geni.us/sZXAw
📖 Small business marketing
The 1-Page Marketing Plan https://geni.us/Xb4wBk
📖 For a textbook, you can’t go wrong with Kotler’s name on it!
Marketing: An Introduction https://geni.us/q4gzVOw
Principles of Marketing https://geni.us/gsFeMT5
Marketing Management https://geni.us/i3FO
⭕️ Links to our book recommendations are affiliated through Amazon
Managers Need a Basic set of kit to do your job well. Here are my top recommendations: https://kit.co/MikeClayton/manager-s-work-kit (the links are affiliated)
MANAGEMENT COURSES CONTINUING PROFESSIONAL DEVELOPMENT (CPD) POINTS
You can record your Management Courses CPD points on our free, downloadable CPD record log.
📓 Download it at: https://gum.co/MC-CPD
Each video has two levels of MC CPD points. For this video:
- If you simply watched the video, record 3 MC CPD points
- If you also carried out all of the recommended exercises, score a total of 11 MC CPD points
#Marketing #ManagementCourses #MarketingStrategy
- published: 11 Nov 2021
- views: 37065
11:21
How to Create a Marketing Plan | Step-by-Step Guide
Take a look at all of the available plan templates Visme has to offer here: https://www.visme.co/templates/plans/
If you're looking to ramp up your brand's mar...
Take a look at all of the available plan templates Visme has to offer here: https://www.visme.co/templates/plans/
If you're looking to ramp up your brand's marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We've made it easy for you with this step-by-step guide and a selection of marketing plan templates. Get started today: https://www.visme.co/marketing-plan/
---
Whether you're launching a new product or campaign, creating your first marketing plan or simply revisiting an older one, it's essential to have documented guidelines in place so that your entire marketing team is on the same page.
That's why we've put together these easy steps on how to create a marketing plan. We want to make the process as easy as possible for you.
In this video, you'll find a plethora of marketing plan templates that you can choose from as well as our step-by-step process on how to create a marketing plan that works for your brand.
Follow along to learn more about each of these steps:
0:00 intro
1:01 Learn about marketing plan basics.
2:26 Step 1: Start with an executive summary.
3:04 Step 2: State your company's mission, vision and values.
3:33 Step 3: Identify the market and competition.
4:37 Step 4: Define your target customer.
5:50 Step 5: Outline your marketing goals.
6:54 Step 6: Present your marketing strategy.
8:04 Step 7: Define your marketing budget.
8:34 Check out our marketing plan templates.
Utilizing a template to help jumpstart your marketing plan strategizing can be the perfect way for your team to develop a winning plan for your business. Take a look at all of the available plan templates Visme has to offer here: https://www.visme.co/templates/plans/
Update the template to match your brand colors and fonts, follow each of the steps outlined in this video and come away with a marketing plan that is sure to impress your boss.
To learn even more about how to create a marketing plan, check out the blog post version of this video: https://visme.co/blog/marketing-plan/
#marketingplan #marketing #digitalmarketing
https://wn.com/How_To_Create_A_Marketing_Plan_|_Step_By_Step_Guide
Take a look at all of the available plan templates Visme has to offer here: https://www.visme.co/templates/plans/
If you're looking to ramp up your brand's marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We've made it easy for you with this step-by-step guide and a selection of marketing plan templates. Get started today: https://www.visme.co/marketing-plan/
---
Whether you're launching a new product or campaign, creating your first marketing plan or simply revisiting an older one, it's essential to have documented guidelines in place so that your entire marketing team is on the same page.
That's why we've put together these easy steps on how to create a marketing plan. We want to make the process as easy as possible for you.
In this video, you'll find a plethora of marketing plan templates that you can choose from as well as our step-by-step process on how to create a marketing plan that works for your brand.
Follow along to learn more about each of these steps:
0:00 intro
1:01 Learn about marketing plan basics.
2:26 Step 1: Start with an executive summary.
3:04 Step 2: State your company's mission, vision and values.
3:33 Step 3: Identify the market and competition.
4:37 Step 4: Define your target customer.
5:50 Step 5: Outline your marketing goals.
6:54 Step 6: Present your marketing strategy.
8:04 Step 7: Define your marketing budget.
8:34 Check out our marketing plan templates.
Utilizing a template to help jumpstart your marketing plan strategizing can be the perfect way for your team to develop a winning plan for your business. Take a look at all of the available plan templates Visme has to offer here: https://www.visme.co/templates/plans/
Update the template to match your brand colors and fonts, follow each of the steps outlined in this video and come away with a marketing plan that is sure to impress your boss.
To learn even more about how to create a marketing plan, check out the blog post version of this video: https://visme.co/blog/marketing-plan/
#marketingplan #marketing #digitalmarketing
- published: 30 Sep 2020
- views: 1362062
24:49
4 Principles of Marketing Strategy | Brian Tracy
A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my t...
A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou
Move toward any goal, big or small with my FREE guide in the link above.
___________________
Learn more:
Give me a follow on Clubhouse! @briantracy — see you there!
Subscribe to my channel for free offers, tips and more!
YouTube: http://ow.ly/ScHSb
Facebook: http://www.facebook.com/BrianTracyPage
Twitter: http://www.twitter.com/BrianTracy
Google+: +BrianTracyOfficialPage
Pinterest: http://www.pinterest.com/BrianTracy
Instagram: @TheBrianTracy
Blog: http://bit.ly/1rc4hlg
online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
https://wn.com/4_Principles_Of_Marketing_Strategy_|_Brian_Tracy
A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou
Move toward any goal, big or small with my FREE guide in the link above.
___________________
Learn more:
Give me a follow on Clubhouse! @briantracy — see you there!
Subscribe to my channel for free offers, tips and more!
YouTube: http://ow.ly/ScHSb
Facebook: http://www.facebook.com/BrianTracyPage
Twitter: http://www.twitter.com/BrianTracy
Google+: +BrianTracyOfficialPage
Pinterest: http://www.pinterest.com/BrianTracy
Instagram: @TheBrianTracy
Blog: http://bit.ly/1rc4hlg
online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
- published: 18 Sep 2011
- views: 2985466
15:04
EVERYTHING You Need To Know About Marketing In 10 Minutes [FREE CRASH COURSE]
Steal My S.T.O.R.M. Marketing Blueprint ►► https://go.copyposse.com/storm-p-ytd
In this step-by-step marketing program, you’ll get behind-the-scenes access to ...
Steal My S.T.O.R.M. Marketing Blueprint ►► https://go.copyposse.com/storm-p-ytd
In this step-by-step marketing program, you’ll get behind-the-scenes access to every single strategy, process, template, and tool that I use in my business.
This is the exact marketing blueprint I followed to build my brand into a community of over 300,000+ raving fans – in less than 3 years.
Check it out here ►► https://go.copyposse.com/storm-p-ytd
🔻🔻🔻🔻🔻🔻
In this video, I walk you through the 6 essential steps every marketing plan MUST include. You'll learn...
✅ The two KEY foundational steps that most people skip…
✅ How to put together a solid content strategy to get organic traffic…
✅ My proven method for marketing your product or service...
This simple but effective marketing plan will help you level up your marketing and make more money as quickly as possible…
Without any of the added fluff or costly tactics.
Resources referenced in this video ⏬
Learn More About My STORM Marketing Program ►► https://go.copyposse.com/storm-p-ytd
Replicate The Funnel That’s Made Me Millions ►► https://youtu.be/yZuz2VmkMxU
Download My FREE Brand Voice Checklist ►► https://go.copyposse.com/bvc-ytd
Download My FREE Customer Avatar Worksheet ►► https://go.copyposse.com/avatar-ytd
🔻🔻🔻🔻🔻🔻
WHY SUBSCRIBE?
Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
CONNECT WITH ME!
https://instagram.com/copyposse
https://facebook.com/alexcattoni
https://twitter.com/alexcattoni
http://linkedin.com/company/copyposse
https://www.tiktok.com/@copyposse
Read this instead: https://www.alexcattoni.com/blog/master-marketing-in-10-minutes/
#MarketingBlueprint #LearnMarketingFast #MarketingCourseForBeginners
https://wn.com/Everything_You_Need_To_Know_About_Marketing_In_10_Minutes_Free_Crash_Course
Steal My S.T.O.R.M. Marketing Blueprint ►► https://go.copyposse.com/storm-p-ytd
In this step-by-step marketing program, you’ll get behind-the-scenes access to every single strategy, process, template, and tool that I use in my business.
This is the exact marketing blueprint I followed to build my brand into a community of over 300,000+ raving fans – in less than 3 years.
Check it out here ►► https://go.copyposse.com/storm-p-ytd
🔻🔻🔻🔻🔻🔻
In this video, I walk you through the 6 essential steps every marketing plan MUST include. You'll learn...
✅ The two KEY foundational steps that most people skip…
✅ How to put together a solid content strategy to get organic traffic…
✅ My proven method for marketing your product or service...
This simple but effective marketing plan will help you level up your marketing and make more money as quickly as possible…
Without any of the added fluff or costly tactics.
Resources referenced in this video ⏬
Learn More About My STORM Marketing Program ►► https://go.copyposse.com/storm-p-ytd
Replicate The Funnel That’s Made Me Millions ►► https://youtu.be/yZuz2VmkMxU
Download My FREE Brand Voice Checklist ►► https://go.copyposse.com/bvc-ytd
Download My FREE Customer Avatar Worksheet ►► https://go.copyposse.com/avatar-ytd
🔻🔻🔻🔻🔻🔻
WHY SUBSCRIBE?
Every single week I provide tips and resources from my copywriting vault, so go ahead and browse the tutorials and guides I already have up and, after you subscribe, hit that little bell icon so you don’t miss any future videos from me.
CONNECT WITH ME!
https://instagram.com/copyposse
https://facebook.com/alexcattoni
https://twitter.com/alexcattoni
http://linkedin.com/company/copyposse
https://www.tiktok.com/@copyposse
Read this instead: https://www.alexcattoni.com/blog/master-marketing-in-10-minutes/
#MarketingBlueprint #LearnMarketingFast #MarketingCourseForBeginners
- published: 21 Jun 2023
- views: 198931
11:37
COPY-PASTE $900/DAY Method You MUST See! (Digital Marketing Strategy 2024)
Digital Marketing Strategy 2024
💰Discover more here - http://GrowWithGarrett.com
✅ Follow on TikTok - https://www.tiktok.com/@dailypaywithgarrett
✅ Follow me...
Digital Marketing Strategy 2024
💰Discover more here - http://GrowWithGarrett.com
✅ Follow on TikTok - https://www.tiktok.com/@dailypaywithgarrett
✅ Follow me on Instagram - https://www.instagram.com/growwithgarrett_/
✅ Add me on Facebook - https://www.Facebook.com/Garrettb20
━━━━━━━━━━━━━━━━━━━
👋 Welcome to the channel where it comes to all things success and getting financial results. Garrett Barry will share tips and guides on how to make money online, how to start digital marketing, how to make passive income, and much more! Be sure you subscribe so you always stay updated on his latest training.
🔔 SUBSCRIBE to this channel and turn on the notifications! 🔔
http://bit.ly/GarrettsTopTraining
#GarrettBarrysTips
#onlinebusiness
#makemoneyonline
#digitalmarketing
━━━━━━━━━━━━━━━━━━━
𝐃𝐈𝐒𝐂𝐋𝐀𝐈𝐌𝐄𝐑:
The information on this Youtube Channel and the resources available are for educational and informational purposes only. This description contains affiliate links. When you sign up using an affiliate link, I earn a small commission. My earnings are a result of hard work and dedication, these results are not typical.
.
https://wn.com/Copy_Paste_900_Day_Method_You_Must_See_(Digital_Marketing_Strategy_2024)
Digital Marketing Strategy 2024
💰Discover more here - http://GrowWithGarrett.com
✅ Follow on TikTok - https://www.tiktok.com/@dailypaywithgarrett
✅ Follow me on Instagram - https://www.instagram.com/growwithgarrett_/
✅ Add me on Facebook - https://www.Facebook.com/Garrettb20
━━━━━━━━━━━━━━━━━━━
👋 Welcome to the channel where it comes to all things success and getting financial results. Garrett Barry will share tips and guides on how to make money online, how to start digital marketing, how to make passive income, and much more! Be sure you subscribe so you always stay updated on his latest training.
🔔 SUBSCRIBE to this channel and turn on the notifications! 🔔
http://bit.ly/GarrettsTopTraining
#GarrettBarrysTips
#onlinebusiness
#makemoneyonline
#digitalmarketing
━━━━━━━━━━━━━━━━━━━
𝐃𝐈𝐒𝐂𝐋𝐀𝐈𝐌𝐄𝐑:
The information on this Youtube Channel and the resources available are for educational and informational purposes only. This description contains affiliate links. When you sign up using an affiliate link, I earn a small commission. My earnings are a result of hard work and dedication, these results are not typical.
.
- published: 20 Jul 2024
- views: 382
12:56
5 marketing strategies you NEED to try in 2024!
Download your FREE guide to Influencer Marketing: https://clickhubspot.com/9cz
Let's talk strategy! Here's a run down of the top 5 marketing strategies for you...
Download your FREE guide to Influencer Marketing: https://clickhubspot.com/9cz
Let's talk strategy! Here's a run down of the top 5 marketing strategies for you to use to promote your brand this year. This video is perfect for anyone looking to learn about
marketing 2024, content marketing strategy 2024, content marketing trends 2023, marketing in 2024, marketing strategies 2024 or email marketing.
**CONTINUE LEARNING**
Learn how to level up with my masterclasses: https://www.thecreatorproject.com/shop
Or via my creator community: https://thecreatorproject.com/collective
Or book a 1:1 VIP consultation package: https://calendly.com/jadebeason/vipconsultation
**VIDEO LINKS**
Email list masterclass (and 70+ resources): https://members.thecreatorproject.com/programs/emaillist
Taja: https://www.taja.ai?utm_campaign=jade_beason_newsletter&utm_source=newsletter&utm_medium=all&utm_term=
Chat GPT: https://chat.openai.com/
Meta verified: https://www.facebook.com/business/tools/meta-verified-for-business
Instagram challenge: https://www.thecreatorproject.com/challenge
Podcast: https://podcasters.spotify.com/pod/show/jade-beason
**SOCIAL LINKS**
Instagram: https://www.instagram.com/jadebeason
TikTok: https://www.tiktok.com/@jade_beason
**THE CREATOR PROJECT*
Learn how to get paid with these resources:
YouTube podcast: https://www.youtube.com/@TheCreatorProject
Instagram: https://www.instagram.com/thecreatorproject_/
Podcast: https://spotifyanchor-web.app.link/e/xHhxdW4lMAb
**FREE GUIDES**
Double your income as a creator with this FREE guide: https://www.jadebeason.com/creatorincomeguide
Find your next brand partnership with this FREE guide:
https://www.thecreatorproject.com/brand-partnerships-guide
**TIME STAMPS**
00:00 Intro
00:28 High value email marketing
03:33 Influencer marketing (the right way)
06:12 Social commerce
08:24 Social search
10:22 AI (the right way)
** ADDITIONAL RESOURCES**
Royalty free music & stock footage with artlist (2 months free!) - https://artlist.io/artlist-70446/?artlist_aid=jadebeason_3178&utm_source=affiliate_p&utm_medium=jadebeason_3178&utm_campaign=jadebeason_3178
Royalty free music for your socials with Epidemic sound - https://share.epidemicsound.com/qxfdk2
Level up your YouTube SEO with Tube Buddy - https://www.Tubebuddy.com/WeSidehustle
Design your IG graphics/ YouTube thumbnails with Canva - https://partner.canva.com/c/2548621/647168/10068
Build your email list with Convert Kit - https://convertkit.com/?lmref=dmaXaw
Hire an expert freelancer to grow your business: https://mayple.grsm.io/yy9phppfgjgh
**MY EQUIPMENT**
Sony ZV-1 https://amzn.to/3M6SKyE
Wide angle lens https://amzn.to/3BZm5Xi
Elgato Wave DX microphone: https://amzn.to/3LgE2Wd
Elgato Key light mini: https://amzn.to/3nj3S40
Elgato Wave XLR audio mixer: https://amzn.to/3NpwZwT
DISCLAIMER: Some of the above links may be affiliate links, meaning if you purchase a product or service via these links I may receive a small commission/reward, at no additional charge to you!
Helping you grow your online presence and create profitable businesses.
https://wn.com/5_Marketing_Strategies_You_Need_To_Try_In_2024
Download your FREE guide to Influencer Marketing: https://clickhubspot.com/9cz
Let's talk strategy! Here's a run down of the top 5 marketing strategies for you to use to promote your brand this year. This video is perfect for anyone looking to learn about
marketing 2024, content marketing strategy 2024, content marketing trends 2023, marketing in 2024, marketing strategies 2024 or email marketing.
**CONTINUE LEARNING**
Learn how to level up with my masterclasses: https://www.thecreatorproject.com/shop
Or via my creator community: https://thecreatorproject.com/collective
Or book a 1:1 VIP consultation package: https://calendly.com/jadebeason/vipconsultation
**VIDEO LINKS**
Email list masterclass (and 70+ resources): https://members.thecreatorproject.com/programs/emaillist
Taja: https://www.taja.ai?utm_campaign=jade_beason_newsletter&utm_source=newsletter&utm_medium=all&utm_term=
Chat GPT: https://chat.openai.com/
Meta verified: https://www.facebook.com/business/tools/meta-verified-for-business
Instagram challenge: https://www.thecreatorproject.com/challenge
Podcast: https://podcasters.spotify.com/pod/show/jade-beason
**SOCIAL LINKS**
Instagram: https://www.instagram.com/jadebeason
TikTok: https://www.tiktok.com/@jade_beason
**THE CREATOR PROJECT*
Learn how to get paid with these resources:
YouTube podcast: https://www.youtube.com/@TheCreatorProject
Instagram: https://www.instagram.com/thecreatorproject_/
Podcast: https://spotifyanchor-web.app.link/e/xHhxdW4lMAb
**FREE GUIDES**
Double your income as a creator with this FREE guide: https://www.jadebeason.com/creatorincomeguide
Find your next brand partnership with this FREE guide:
https://www.thecreatorproject.com/brand-partnerships-guide
**TIME STAMPS**
00:00 Intro
00:28 High value email marketing
03:33 Influencer marketing (the right way)
06:12 Social commerce
08:24 Social search
10:22 AI (the right way)
** ADDITIONAL RESOURCES**
Royalty free music & stock footage with artlist (2 months free!) - https://artlist.io/artlist-70446/?artlist_aid=jadebeason_3178&utm_source=affiliate_p&utm_medium=jadebeason_3178&utm_campaign=jadebeason_3178
Royalty free music for your socials with Epidemic sound - https://share.epidemicsound.com/qxfdk2
Level up your YouTube SEO with Tube Buddy - https://www.Tubebuddy.com/WeSidehustle
Design your IG graphics/ YouTube thumbnails with Canva - https://partner.canva.com/c/2548621/647168/10068
Build your email list with Convert Kit - https://convertkit.com/?lmref=dmaXaw
Hire an expert freelancer to grow your business: https://mayple.grsm.io/yy9phppfgjgh
**MY EQUIPMENT**
Sony ZV-1 https://amzn.to/3M6SKyE
Wide angle lens https://amzn.to/3BZm5Xi
Elgato Wave DX microphone: https://amzn.to/3LgE2Wd
Elgato Key light mini: https://amzn.to/3nj3S40
Elgato Wave XLR audio mixer: https://amzn.to/3NpwZwT
DISCLAIMER: Some of the above links may be affiliate links, meaning if you purchase a product or service via these links I may receive a small commission/reward, at no additional charge to you!
Helping you grow your online presence and create profitable businesses.
- published: 22 May 2024
- views: 30930