Turning customers into brand advocates is essential for large enterprises. With effective customer engagement, they can build lasting relationships and meet business objectives year after year.
Video is one of the most powerful tools in their arsenal for driving engagement. Today’s customers expect engaging, interactive experiences from leading brands — anything less risks losing their attention and falling behind the competition. When fully engaged with a brand, customers are more likely to recommend that company to others and become repeat customers —choosing them over competitors at every opportunity.
Vimeo helps many large enterprises meet these expectations. With Vimeo, businesses can edit, manage, and host professional video content for greater engagement. Let’s look at two ways our customers leverage video to gain — and maintain — loyal customers.
Allianz Partners
Allianz Partners shifted to a video-heavy strategy in response to COVID-19, as worldwide events went from difficult to impossible. By creating and distributing a variety of live and on-demand videos, Allianz was able to continue educating international audiences during unprecedented times.
Four years later, video has remained an integral part of Allianz Partner’s marketing efforts. With Vimeo’s built-in publishing tools, the organization can efficiently host and manage video content across multiple channels. “It’s easy with Vimeo to share the live stream wherever we want, on our own platforms or social channels,” explains Deschenes.
Their Vimeo-powered video library has become an easy-to-access central hub, facilitating engagement and collaboration across locations. “My team is based in Dublin, I’m in Croatia, and we work with colleagues in Dubai and Australia,” says Genevieve. “Sometimes our collaboration can be messy, but with Vimeo, we have everything in one place.”
View customer story →
“It was always challenging to get partners or members together in person. Including online video within our strategy has helped us better reach our audience all over the world.”
StoryStream
StoryStream is a UK-based company that enables brands like Porsche, John Lewis, Samsung, and L'Oréal to integrate user-generated content and social media elements into their online platforms. By bridging the gap between a brand’s socials and website, StoryStream helps increase engagement and build brand loyalty.
As user-generated content has become increasingly video-first, so too have the demands of StoryStream’s clients. “Brands understand that there’s a requirement to produce more and more content,” explains Sykes. “At the same time, as more of the purchasing cycle goes online, consumers have a desire to watch more video — they demand it”.
StoryStream is staying ahead of the curve with Vimeo. StoryStream customers can deliver the dynamic experience shoppers expect with easy access to user-generated video content. “The ability to host a significant amount more video has been transformational for our customers,” says Sykes/ StoryStream customers who use video UGC as part of their engagement strategy see a 66% increase in time on page, while bounce rate drops by 20%. Overall, the session duration for sites with video UGC content is one and a half times higher than those without.
View customer story →
“We were seeing more clients use more video, so we needed to ensure that we were delivering the extent of what can be unlocked from social content.”
Increased engagement starts here
Many large enterprises still struggle to make the most out of their video strategies. Competing priorities often prevent businesses from fully integrating video content into their marketing campaigns.
With Vimeo’s AI-powered platform, it’s quick and easy for even the largest enterprises to start engaging customers with video. Vimeo provides all the tools you need to create and edit videos, stream and host your events, and keep it all organized.
Reach out to arrange a demo and find out more about how Vimeo can support your business objectives.
