2025 Marketing Trends: Stay Ahead with These Expert Predictions

As we step into the new year, the marketing landscape is poised for some dramatic changes that promise to reshape how brands interact with consumers.

Will AI-generated images finally replace the outdated and clichéd stock photos that flood websites and ads? Will generative AI and voice search change the way we search and engage with content? And how will brands manage their marketing strategies to stay relevant in an eco-conscious world?

In this blog, we explore the top 10 marketing trends predicted to dominate 2025, based on insights from leading experts. From the rise of personalized, AI-driven content to the growing influence of creator communities, these trends are not just futuristic ideas — they’re already beginning to unfold.

Keep in mind that market shifts rarely happen overnight. They evolve gradually, backed by new technologies and changing consumer behavior. New trends often emerge often on the back of what came before.

So whether you’re a marketer, business owner or simply curious about the future of digital media, these trends will help you prepare for what’s next in the world of marketing and social media.

Click to jump ahead:

1. Artificial Intelligence (AI) integration

Since the launch of ChatGPT in 2022, AI has become the talk of the town — and mostly in the marketing circles. The rise of AI has drastically revolutionized content creation and data analysis. And over the last couple of years, its influence has extended to other areas of marketing such as performance ads and social media automation.

AI is set to revolutionize marketing by cutting down costs and improving customer experiences. It will also enable smaller marketing teams to produce high-quality marketing assets more efficiently.

For instance, creators are already leveraging AI platforms like Synthesia and HeyGen to generate lifelike AI versions of themselves for video production. This lets brands eliminate the need to film footage repeatedly and create world-class videos from the comfort of their living rooms.

The integration of AI in marketing is only set to grow further in 2025 and beyond. AI’s impact will expand into additional areas such as predictive analytics to help marketers identify emerging consumer trends and adjust their brand strategies in real-time.

Keep in mind that a little bit of AI can go a long way to reduce costs and drive revenue when you have the right data and the right use case.
Paul Roetzer, Author of Marketing Artificial Intelligence: AI, Marketing and the Future of Business

2. Video content dominance

Video has solidified its position as a dominant medium in marketing and social media, with its influence expected to grow even further in 2025 and beyond. The rise of short-form videos and live streaming has significantly changed how brands draw people’s attention through video marketing.

“Video is EVERYWHERE. More people than ever are logging onto TikTok. Bingeable shows and series have become a go-to brand play, even for B2B companies. Video is even dominating our LinkedIn feeds now.”
Joshua Zerkel, Head of Global Engagement Marketing at HeyGen

For instance, video platforms like TikTok, Instagram Reels and YouTube Shorts offer brands a powerful tool to capture attention quickly. These bite-sized videos are really effective in reaching younger audiences who prefer quick, snackable content. In fact, 64% of consumers are more likely to purchase a product after watching related video content on social platforms.

And it’s no surprise that video ad spending is expected to reach $456 billion by 2025, with marketers increasing their video marketing budgets by 25% each year.

Live streaming of videos is another emerging trend in digital marketing that allows brands to interact with audiences in real-time. For context, the global video streaming market is projected to generate $190 billion annually from 2 billion paid subscriptions by 2029.

To leverage video marketing in 2025:

Create engaging short-form videos designed specifically for platforms like TikTok and Instagram Reels.
Invest in high-quality video equipment to ensure professional production standards — but be sure to keep your content authentic to your brand.
Optimize videos for mobile viewing to promote accessibility and user experience.
Monitor your videos’ performance to understand what content resonates with your audience.

Short-form video has become the fastest and most effective way to build your brand and your business online. Why? Because you can reach millions of people every single year, many being your potential customers. And at any point, one of your videos can take off and go viral — which could potentially change the trajectory of your online brand and business. And on top of all of it, they are relatively easy to create and distribute across all major platforms.
Alex B Sheridan, Founder & CEO, Impaxs

Pro-tip: Want to take your video content strategy to the next level? Try Venngage Video Maker for free. Learn how to create video infographics that captivate and engage your audience!

3. Sustainability marketing

Consumers today increasingly favor brands that show responsibility towards our environment. In fact, 78% of consumers consider sustainability important.

This shift is not just a passing trend but a significant market force. But it’s important for brands to approach sustainability marketing with authenticity — not for the sake of it.

When sustainability is viewed as being a matter of survival for your business, I believe you can create massive change.
Cameron Sinclair, Co-founder of Architecture for Humanity

Green marketing strategies significantly affect brand loyalty, suggesting that genuine environmental efforts can foster stronger customer relationships. A joint study by McKinsey and NielsenIQ found that products marketed as sustainable grew 2.7x faster than those that were not.

For example, Unilever’s “Sustainable Living” brands grew 69% faster than the rest of its portfolio. Allbirds — a much smaller eCommerce brand — makes sustainable footwear by using natural materials like merino wool and eucalyptus fibers. In 2024, the company achieved a 22% reduction in per-product carbon emissions compared to 2023.

Sustainability can’t be a marketing agenda. It has got to be a company-wide agenda, where marketing’s job is to find the authentic connection to make things relevant to the consumer and turn sustainability initiatives into growth drivers.
Jane Wakely, EVP, Chief Consumer and Marketing Officer and Chief Growth Officer International Foods, PepsiCo

4. Shoppable social media

The integration of eCommerce into social media platforms will make it more convenient for consumers to buy directly through social apps. Experts predict that consumers will spend more than $2.05 trillion on social media commerce by 2029.

Platforms like TikTok have become significant players in this space. A recent study notes that nearly half of TikTok’s U.S. users have made purchases through the platform. This trend highlights the need for brands to adapt their marketing strategies to leverage new platforms and build consumer trust.

This shift towards “social first” shopping also hints that most consumers begin their shopping journeys on social media — and end it there if brands play their cards right.

To leverage social media commerce in 2025, your brand should showcase your products clearly and in visually appealing ways. You should also optimize your social media posts for a smooth buying experience to encourage direct purchases.

If you want to improve traffic and boost sales, collaborate with influencers to create authentic content that resonates with your audience.

Social commerce is a seamless blend of e-window shopping and impulse buying. As social media and eCommerce become increasingly intertwined, social commerce promises a more integrated, interactive and personalized shopping experience.
Sam Klaas, LoudCrowd

5. Personalized content delivery

The integration of AI into all things marketing manifests in several different ways and delivering personalized content is one of the top trends that will ride the AI wave in 2025.

Brands are already creating highly personalized content to meet individual consumer preferences, thereby improving their conversion rates. A recent survey revealed that 69% of marketing professionals have used AI in their content operations to improve engagement.

For instance, Amazon’s AI-powered recommendation engine analyzes customer behavior to suggest products tailored to individual preferences, significantly boosting sales. Spotify employs AI to curate personalized playlists and music recommendations, enhancing user engagement and satisfaction.

In the near future, commerce [platforms] should be able to recommend not just the shirt you like, but the shirt with your preferred neckline and your favorite color. And at a 30% discount. Because the algorithm knows that you’re more likely to convert on a piece of clothing that you absolutely love that also happens to be on sale. This evolution of product discovery and how it will lead to more conversions and fewer returns is the future of commerce.
Connie Chan, General Partner, Andreessen Horowitz

In the B2B sector, companies like HubSpot utilize AI to segment audiences and deliver personalized email campaigns, resulting in higher open and click-through rates.

As consumer expectations continue to rise and competition among brands become more fierce, the demand for tailored experiences will become non-negotiable. AI will enable brands to offer hyper-personalized content experiences across all touchpoints — be it email, videos, social media or eCommerce.

Marketers who embrace AI-powered personalization will find themselves at the forefront of the competition, while those who fail to adapt risk falling behind.

6. Authentic community engagement

In 2025, brands are shifting their focus from traditional funnel-based marketing to building authentic community advocates. This approach not only drives business growth in the long run but also contributes to brand loyalty.

Here are a couple of examples from brands who have leveraged community engagement to grow their business:

Sephora has built an online community where personal care enthusiasts share experiences, reviews and tips. This engagement has led to increased customer loyalty and higher conversion rates.
In India, Unilever’s Shakti program empowers women entrepreneurs in rural areas, creating a network that contributes millions of dollars to the company’s revenue.

Studies show that brands that effectively engage with their communities see more than 75% of content about the brand generated by users.

Companies today are finding success in building online communities beyond their fundamental product and service offerings. Community-led growth is a cutting edge go-to-market strategy that is shaping the way companies interact with people and catalyzing acquisition, expansion and growth.
Kaitlin Brooks, Executive Briefing Coordinator at Zoom

This trend is expected to grow, with more brands recognizing the value of fostering genuine relationships with their audiences. That’s because consumers today increasingly seek authentic connections. And brands that invest in community engagement will likely see enhanced loyalty, increased sales and a stronger brand presence in the market.

7. Decline of traditional SEO

Right now, the landscape of search engine optimization (SEO) is going through a dramatic change due to frequent (and unpopular) algorithm changes and the rise of AI search platforms. While SEO remains important, its clout is diminishing as alternative channels show more promise.

For example, social media platforms like TikTok, Instagram and Facebook are becoming popular for product discovery. Younger audiences often prefer social as their first point of search over traditional search engines. For perspective, almost 64% of global internet users utilize social media platforms to research brands and products.

Similarly, tools like ChatGPT and Bard are changing the way people find information online. These AI platforms offer conversational search and personalized recommendations that are more specific and time-efficient. It’s probably why Gartner predicts that conversational AI platforms will influence 50% of all search interactions by 2026.

SEO is changing in 2025, urging content to become more user-oriented, honest, and, well, human. AI-powered search experiences like Google’s SGE are evolving, ready to disrupt SEO best practices.
Sam O’Brien, VP Marketing, Dealfront

On top of all this, niche communities such as Discord and Reddit drive more organic traffic since these forums offer authentic and tailored advice. To leverage distribution channels beyond SEO, make sure to diversify your content distribution strategy.

Improve your brand’s visibility on platforms like TikTok, Instagram or LinkedIn to reach your target audiences. Devise a strategy to be actively involved in niche forums and online communities so that you can build authentic connections with your audience.

Platforms like TikTok, Reddit and Quora are becoming search engines in their own right. Younger audiences often search TikTok for product reviews or how-to guides. By building authority on these platforms, you not only reach new audiences but also strengthen your brand’s signals to Google.
Mike Allton, AI Strategist & Business Consultant, The Social Media Hat

8. Humanized branding

Humanizing your brand is a strategic necessity in the digital age, fostering genuine connections and distinguishing your business in a competitive landscape.
Charity M., Co-Founder and CEO at PHENYX

In today’s fast-changing digital landscape, businesses are increasingly prioritizing storytelling and authentic communication to forge deeper emotional connections with their audiences. This trend shows that consumers base their purchasing decisions not just on logic, but mostly on emotions.

As an example, a study by Google and CEB found that B2B buyers are more connected to their vendors than B2C customers are to theirs.

Microsoft exemplifies this trend through its “Microsoft Stories” platform which features employee narratives to establish it as a relatable brand.

Marketers will have an expanded calling to help the company tell a consistent story everywhere, all the time. To do this right, trust and responsible data usage are fundamental. Marketers will need to work hand in hand with the information stewards of their organization to understand their consumers and build trusted relationships.
Simon Kahn, VP of Marketing at Google APAC

Given the growing integration of AI and automation in marketing, the need for authentic, human-centered communication will be more important than ever in differentiating brands and building lasting relationships. 2025 will see forward-thinking brands embracing storytelling and authenticity to create meaningful connections that drive engagement and loyalty.

9. Infographics as a key marketing tool

In 2025, infographics will continue to maintain their important role in content marketing. Infographics offer a visually engaging method to simplify complex information and improve shareability. Their ability to present data-driven content in an easily digestible format makes them a must-have for brands that want to grab and retain their audience’s attention.

Infographics have always been—and will always be—a powerful tool to deliver information. Today, we’re seeing infographic trends that can help your brand better connect with people, work more efficiently and make the most of every infographic you create.
Katy French, Content Marketing Director at Column Five

Here are some compelling statistics that underscore the importance of infographics in marketing:

Infographics are 30 times more likely to be read in their entirety than traditional text articles.
Infographics generate 3X more engagement on social media platforms like Facebook and X.com (formerly Twitter).

Microcontent—bite-sized, thoroughly strikingly influential snippets like TikTok videos, Instagram Reels or even quick infographics—is now king.
Michael Zeligs, Motion Digital Marketing at Start Motion Media

Infographics are able to cement such a firm place in marketing due to the growing importance of visual content in marketing. According to HubSpot, original graphics such as infographics and illustrations perform best in content marketing.

Pro-tip: Want to stay ahead of the curve with the latest infographic design trends? Read the expert guide to create visuals in 2025: Infographic Design Trends: Proven Ideas and Fresh Approaches for the New Year.

Here’s one of the infographic trends that you will see becoming more common in 2025: personalized data visualization. These are infographics tailored to individual user preferences that come with rich relevance and shareability.

Spotify Wrapped is a perfect example of this trend. It uses fun, animated graphics to show each user their listening habits in a way that’s both personal and easy to share. Google Photos has jumped on the bandwagon too, with its Recap feature that brings memories to life through charming, animated slideshows.

Speaking of Wrapped, Venngage launched Travel Wrapped in 2024 to help users visualize their year-long travel with stunning infographics. It’s an AI-powered tool that automatically creates a personalized infographic that you can share with the world.

10. The continued dominance of creator communities

In 2025, creator communities will remain a dominant force in marketing, as brands increasingly partner with content creators and influencers who have built engaged and loyal followings. These communities on platforms like YouTube, TikTok, X.com and LinkedIn will continue to provide valuable, authentic connections between brands and consumers.

Creator-led content in the US is a strong differentiator for brands, exceeding US benchmarks in brand distinction by 4.85x. Creators that have an authentic voice will be a key way to reach audiences and establish trust with consumers in 2025.
Kantar’s Creator Digest

According to a report by Influencer Marketing Hub, the influencer marketing industry is projected to grow to $21.1 billion in 2023 and this upward trajectory is expected to continue in 2025.

Brands will prioritize collaboration with niche creators to tap into highly targeted audiences, leverage user-generated content and build deeper customer relationships. Creator communities will also play a big role in driving sales and brand awareness in the social commerce domain.

Leading brands are already aware of the value of partnering with creators who have built a loyal following. Take the partnership between Dunkin’ and TikTok star Charli D’Amelio, for example. Her drink promotion drove a 57% increase in app downloads the day it launched.

Similarly, beauty brand Glossier has built its success on leveraging everyday creators and its community members to co-create and promote products, fostering a sense of inclusion and loyalty.

The brands that lean into these partnerships with a long-term vision will thrive in an increasingly community-driven marketing landscape.

Real-time influencer marketing will become a favorite brand tactic. When creators experience a surge in fame and attention, successful brands will partner quickly for rapid-response influencer activations—they’re too good to pass up on.
Sean Donnelly, Senior Social Strategist at DEPT

Ready for a new marketing playbook for 2025?

The marketing landscape in 2025 is ripe for new changes. From AI-driven personalization to the power of creator communities, these trends are going to define how brands connect with their audiences. Staying ahead of these trends means embracing AI, doubling down on video and social media marketing and adapting to new trends like sustainability marketing.

Like we discussed earlier infographics will continue to be a powerful tool for simplifying complex data and capturing audience attention. If you are ready to leverage infographics for improving your visual content strategy, sign up with Venngage today. You can create impactful infographics in a matter of minutes and build a powerful positioning for the brand.