Camera:  Red Epic, C300, 25fps 
Shooting Aspect Ratio: 16:9
Lens: Arri Master Primes
Location: Buenos Aires

This project was all about tone—capturing something authentic for an audience that's turned off by glossy, fake worlds. It was a real-style film packed with fun, youth, energy, and partying, with Coke Zero as a natural part of that vibe.

What made this project special was the casting. I wanted people with genuine talent—not just modeling or acting skills. Whether it was dancers, skateboarders, or BMX riders, everyone brought something they had worked hard to perfect. There’s an energy and authenticity that comes from people who excel in their craft, and it shines through in the final film.

We kept the approach raw and unpolished, with a rock 'n' roll edge or hype to it. No cheesy effects, no over-the-top visuals, and no crazy camera moves to pull you out of the moment. It was all about grounding the campaign in something real.

The soundtrack, "Set It Off" by Diplo, was written specifically for this campaign and became a defining part of its energy. It worked so well that it was later used in further campaigns for Coke Zero.

The campaign did incredibly well for Coke Zero, with stills from the shoot used globally. I’m proud we captured that spirit—authentic, high-energy, and true to the people who made it special.

Credits
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Client: Coca Cola
Marketing director: Lucie Austin

Advertising Agency: Host, Sydney
Executive Creative Director: Julian Watt
Creative Director: Bob Mackintosh

Director: Ash Bolland

Producer: Tara Riddell
Cinematographer: Lachlan Milne
Stills: Chris Searl

SoundTrack : "Set it Off by Diplo

Production Service Buenos Aires: Ocean Films
Executive Producer Buenos Aires: TIF CASA

Location Manager: Ezequiel Calabro
First Assistant Director: Martin Bustos

Key Grip: Sebastian Bejarano
Grip: Daniel Montenegro
Chief Electrical: Nicolas Camara
Electrician: Matias Buzzalino

Production Designer: Sebastian Orgambide
Art Assist: Rodrigo Salari
Prop Master: Andres Lehmann
Stylist: Lucila Berger

Addtional VFX: Umeric

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Special Thanks
Martin Bustos
Martin BustMartin Bus