LinkedIn 說明。",
// Course tile icons
"tag_level-basic": "基礎",
"tag_level-intermediate": "中級",
"tag_level-advanced": "進階",
"time_alt_text": "時間",
"level_alt_text": "程度",
"certification_alt_text": "相關資格認證主題",
"content_type_alt_text": "內容類型",
"tag_resource-pdf": "PDF",
"tag_resource-post": "Post",
"tag_resource-powerpoint": "PPT",
"tag_resource-video": "影片",
"tag_resource-website": "網站",
// Courses
"course_percent_complete": "{{percentage}} 已完成",
"course_lessons_complete": "第 {{completed}} 課,共 {{total}} 課",
"course_chapters": "課程",
"close_lesson_menu_alt_text": "Close lessons menu",
"open_lesson_menu_alt_text": "Open lessons menu",
"course_summary": "簡介",
"course_introduction": "簡介",
"course_start": "開始課程",
"locked_course_aria_label": "This button is disabled because the course is locked",
"lesson_files": "課程檔案",
// Profile page
"profile_user_title_certified_marketer": "Certified Marketer",
"profile_user_title_certified_marketing_insider": "Certified Marketing Insider",
"profile_user_title_certified_marketing_training": "Certified Marketing Expert (in training)",
"profile_user_title_certified_marketing_expert": "Certified Marketing Expert",
"courses": "課程",
"certifications": "資格認證",
"profile_champions_badges": "Certified Marketers Credentials",
"profile_header_text": "您可以的!",
"profile_header_subtext": "檢視您已完成的部分並追蹤自己的進度。",
"certification_expired_text": "資格認證已過期",
"certification_fundamentals_certificate": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F1gg81vwclu3ed4iq4zy9kssfs%2Fpublic%2F1663123164%2FTW_Certification-Fundamentals-blurb.1663123163839.png",
"certification_marketing-strategy_certificate": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F1gg81vwclu3ed4iq4zy9kssfs%2Fpublic%2F1663123181%2FTW_Certification-Strategy-blurb.1663123180990.png",
"certification_creative-strategy_certificate": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F1gg81vwclu3ed4iq4zy9kssfs%2Fpublic%2F1663123198%2FTW_Certification-Creative-Design-blurb.1663123198449.png",
"profile_add_to_linkedin": "新增至您的 LinkedIn 檔案",
"view_certificate_alt_text": "查看資格認證",
"profile_badges_section_title": "Certified Marketers Program Credentials",
"profile_badges_section_subtitle": "Showcase your expertise with your Certified Marketers program credentials",
// Homepage
"catalog_header__title": "瞭解透過 LinkedIn 向專業人士行銷的學問",
"greeting": "{{first_name}},您好",
"catalog_header__pre_login_text": "透過專家打造的免費訓練計畫,實驗、學習並充分享受 LinkedIn 廣告效益。",
"catalog_header__post_login_text": "透過專家打造的免費訓練計畫,實驗、學習並充分享受 LinkedIn 廣告效益。",
"certified_marketing_insider_title": "恭喜您是 Certified Marketing Insider",
"certified_marketing_expert_title": "恭喜您是 Certified Marketing Expert",
"catalog_sub_header_text": "在 Marketing Labs 中,您可以探索與核心 LinkedIn 廣告主題相關的線上課程和影片,學習並取得業界認可的資格認證,並且與同業先進一同參加直播活動。",
"recommended_courses_header_not_logged_in": "探索您可能喜歡的課程",
"recommended_courses_subheader_not_logged_in": "開始課程或報名直播活動",
"recommended_courses_header_logged_in": "探索您可能喜歡的課程",
"recommended_courses_subheader_logged_in": "回到您上次離開時的位置、參加資格認證測驗或報名直播活動",
"recommended_courses_button_text": "查看您的進度",
"learning_path_section__header": "現在就開始進行我們其中一個最熱門的學習計畫",
"learning_path_section__href_one": "/page/learning-paths-zh-hant#learning-path_start-advertising",
"learning_path_section__title_one": "開始在 LinkedIn 上為企業打廣告",
"learning_path_section__description_one": "學習在 LinkedIn 上進行廣告活動的基礎知識,為您的企業成長增加助力",
"learning_path_section__href_two": "/page/learning-paths-zh-hant#learning-path_campaign-strategy",
"learning_path_section__title_two": "改進行銷活動策略",
"learning_path_section__description_two": "獲得培養行銷專業的關鍵技能,並改進您的活動策略",
"learning_path_section__href_three": "/page/learning-paths-zh-hant#learning-path_measure-success",
"learning_path_section__title_three": "衡量在 LinkedIn 上的成效",
"learning_path_section__description_three": "學習如何建立報告、解讀實用資訊,並採用資料導向的最佳化策略,以最大化您的投資報酬率",
"see_all_learning_paths": "檢視所有學習計畫",
"catalog_pill_box_title_1": "活動",
"catalog_pill_box_sub_text_1": "報名近期活動",
"catalog_pill_box_icon_alt_text_1": "",
"catalog_pill_box_icon_url_1": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F7zfbv9pfkuue4gn6vgvvm5yxi%2Fpublic%2F1691770098%2Fcalendar.1691770098317.png",
"catalog_pill_box_button_text_1": "查看活動",
"catalog_pill_box_button_url_1": "/calendar",
"catalog_pill_box_title_2": "資格認證",
"catalog_pill_box_sub_text_2": "取得 LinkedIn 廣告資格認證",
"catalog_pill_box_icon_alt_text_2": "",
"catalog_pill_box_icon_url_2": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F8i6399wg2zwrjv71irny94sal%2Fpublic%2F1693935928%2Fcertification-badge.1693935927849.png",
"catalog_pill_box_button_text_2": "取得資格認證",
"catalog_pill_box_button_url_2": "/page/certifications-zh-hant",
"catalog_pill_box_title_3": "Expert Network",
"catalog_pill_box_sub_text_3": "開始使用網路、活動和相關資源",
"catalog_pill_box_icon_alt_text_3": "",
"catalog_pill_box_icon_url_3": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F7zfbv9pfkuue4gn6vgvvm5yxi%2Fpublic%2F1691770080%2Fbuilding.1691770079883.png",
"catalog_pill_box_button_text_3": "立即加入",
"catalog_pill_box_button_url_3": "/page/certified-marketing-experts-program",
// Learning paths page
"paths_header__title": "學習計畫",
"paths_header__description": "利用課程與逐步學習計畫,取得您達成行銷目標所需的技能。想要按日期瀏覽近期的直播研討會嗎?切換成行事曆檢視。",
"open_left_navigation_alt_text": "Open filters",
"collapse_all_text": "全部摺疊",
"expand_all_text": "全部展開",
"collapse_alt_text": "摺疊",
"expand_alt_text": "展開",
"filter_find_resource": "篩選條件",
"filter_find_resource_img_alt_text": "篩選條件",
"no_results_label": "無結果",
// Events calendar page
"custom_calendar_title_translation": "活動",
"calendar_header__title": "活動",
"calendar_header__description": "報名由 LinkedIn 行銷專家主講的近期直播研討會。",
"switch_to_course_tile__view": "想要搜尋所有可用內容嗎?切換成課程圖磚檢視。",
// Certifications page
"catalog_certification_fundamentals_title": "Fundamentals",
"catalog_certification_marketing_title": "Marketing",
"catalog_certification_creative_strategy_title": "Creative Strategy",
"certification_take_exam": "進行資格認證測驗",
"certification_take_practice": "進行練習測試",
"certification_fundamentals_label": "基礎知識",
"certification_fundamentals_description": "此資格認證展現您在 LinkedIn 廣告基本技能方面的專業能力,例如推出成功的 LinkedIn 廣告活動、最佳化鎖定目標對象以及報告。利用我們的選修課程與練習測試來準備測驗。",
"certification_fundamentals_exam_link": "/fundamentals-exam-zh-hant",
"certification_fundamentals_practice_link": "/fundamentals-practice-exam-zh-hant",
"certification_marketing-strategy_label": "行銷策略",
"certification_marketing-strategy_description": "此資格認證展現您在建立全漏斗 LinkedIn 行銷策略方面的專業能力。利用我們的選修課程與練習測試來準備測驗。",
"certification_marketing-strategy_exam_link": "/marketing-strategy-exam-zh-hant",
"certification_marketing-strategy_practice_link": "/marketing-strategy-practice-exam-zh-hant",
"certification_creative-strategy_label": "內容與廣告素材設計",
"certification_creative-strategy_description": "本資格認證將協助您建立與維護付費和自然內容。利用我們的選修課程與練習測試來準備測驗。",
"certification_creative-strategy_exam_link": "/content-and-creative-design-exam-zh-hant",
"certification_creative-strategy_practice_link": "/content-and-creative-design-practice-exam-zh-hant",
}
};
var LANGUAGE_COOKIES = {
'12xzvovdgml2': 'en',
'1olbpi55c3tr0': 'fr',
'1bomlagpdfomi': 'es',
'yjkhu1af0e71': 'pt',
'3dhwdpg537trk': 'de',
'342232to40rrg': 'ja',
'2px7qdvplxdhn': 'id',
'2mufz4wdwzi2c': 'zh-Hans',
'ikuvy6w6pem8': 'zh-Hant',
};
var LANGUAGE_HOMEPAGE = {
'en': '/',
'fr': '/page/fr',
'es': '/page/es',
'pt': '/page/pt',
'de': '/page/de',
'ja': '/page/ja',
'id': '/page/id',
'zh-Hans':'/page/zh-hans',
'zh-Hant':'/page/zh-hant',
};
var HEADER_LANG_SUB_TEXT = {
'en': 'en-US',
'es': 'es-ES',
'pt': 'pt-BR',
};
var LOCALIZED_PAGES = [
// type_Catalog page slugs
'learning-paths',
'certifications',
'faq',
// type_Course slugs
// 'account-based-marketing',
// 'ad-campaign-experimentation',
'ad-formats-on-linkedin',
'building-a-full-funnel-content-marketing-strategy-on-linkedin',
'building-an-organic-presence-with-linkedin-pages',
'business-manager-partnerships-and-sharing',
'campaign-optimization-tactics',
'creative-design-for-linkedin',
'getting-started-with-linkedin-business-manager',
// 'creating-a-campaign',
'introduction-to-linkedin-ads-1',
'managing-people-ad-accounts-and-pages-with-business-manager',
'reporting-and-analytics-for-linkedin-ads',
'conversion-tracking',
'sharing-audiences-through-business-manager',
'using-linkedins-ad-targeting',
'using-linkedin-for-brand-awareness',
'using-linkedin-for-lead-generation-1',
// type_Certification slugs
'fundamentals-exam',
'fundamentals-practice-exam',
'marketing-strategy-exam',
'marketing-strategy-practice-exam',
'content-and-creative-design-practice-exam',
'content-and-creative-design-exam',
]
var ICONS = {
"time": "https://skilljar-public.s3.amazonaws.com/linkedin/lms-assets/time.svg",
"arrow-up": "https://skilljar-public.s3.amazonaws.com/linkedin/lms-assets/arrow-expand-normal.svg",
}
var CERTIFICATIONS = {
"fundamentals": {
"icon": "https://public.sj-cdn.net/linkedin/lms-assets/certification-fundamentals.svg",
"iconLarge": "https://public.sj-cdn.net/linkedin/lms-assets/certification-fundamentals-L.svg",
},
"marketing-strategy": {
"icon": "https://public.sj-cdn.net/linkedin/lms-assets/certification-marketing.svg",
"iconLarge": "https://public.sj-cdn.net/linkedin/lms-assets/certification-marketing-L.svg",
},
"creative-strategy": {
"icon": "https://public.sj-cdn.net/linkedin/lms-assets/certification-creative.svg",
"iconLarge": "https://public.sj-cdn.net/linkedin/lms-assets/certification-creative-L.svg",
},
}
var CERTIFICATIONS_LANGUAGES_HIDDEN = {
"fundamentals": [],
"marketing-strategy": [],
"creative-strategy": []
}
var USER_TITLES = {
'certified-marketer': 'profile_user_title_certified_marketer',
'certified-marketing-insider':'profile_user_title_certified_marketing_insider',
'certified-marketing-insider-badge':'profile_user_title_certified_marketing_insider',
'certified-marketing-expert-training': 'profile_user_title_certified_marketing_training',
'certified-marketing-expert': 'profile_user_title_certified_marketing_expert'
}
var USER_BADGES = {
'certified-marketer': {
tag: 'badge-certified-marketer',
image:
'https://skilljar-public.s3.amazonaws.com/linkedin/lms-assets/Certification-Fundamentals-q1-orange-certificate.png',
},
"certified-marketing-insider-Q3-2024": {
"title": 'Q3 2024 Session Attendant Stamp',
"tag": 'badge-certified-marketing-insider',
"image": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F1gg81vwclu3ed4iq4zy9kssfs%2Fpublic%2F1730958567%2Fcertified-marketing-insider-Q3-2024.1730958567040.png",
"certificate": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F1gg81vwclu3ed4iq4zy9kssfs%2Fpublic%2F1730958567%2Fcertified-marketing-insider-Q3-2024.1730958567040.png",
},
"certified-marketing-insider-Q4-2024": {
"title": 'Q4 2024 Session Attendant Stamp',
"tag": 'badge-certified-marketing-insider',
"image": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F1gg81vwclu3ed4iq4zy9kssfs%2Fpublic%2F1730958549%2Fcertified-marketing-insider-Q4-2024.1730958549386.png",
"certificate": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F1gg81vwclu3ed4iq4zy9kssfs%2Fpublic%2F1730958549%2Fcertified-marketing-insider-Q4-2024.1730958549386.png",
},
'certified-marketing-insider': {
title: 'Q2 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q4': {
title: 'Q4 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q4-NAMER-LATAM': {
title: 'Q4 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q4-APAC': {
title: 'Q4 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q1-2023-option1': {
title: 'Q1 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q1-2023-option2': {
title: 'Q1 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q2-2023-option1': {
title: 'Q2 2023 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q2-2023-option2': {
title: 'Q2 2023 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q2-2023-option3': {
title: 'Q2 2023 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q3-2023': {
title: 'Q3 2023 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q4-2023': {
title: 'Q4 2023 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q1-2024': {
title: 'Q1 2024 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q2-2024': {
title: 'Q2 2024 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
'https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F4pljensqq4l95u92wmlz2vyod%2Fpublic%2F1717417899%2Fbackground_6EG5eMl.1717417898990.png',
certificate:
'https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F4pljensqq4l95u92wmlz2vyod%2Fpublic%2F1717417899%2Fbackground_6EG5eMl.1717417898990.png',
},
'certified-marketing-insider-badge': {
title: 'Certified Marketing Insider Badge',
tag: 'badge-certified-marketing-insider',
image:
'https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1650872087%2FBadge1%E2%80%93Thumbnail.1650872087077.png',
certificate: '',
},
'certified-marketing-expert-training': {
title: 'Certified Marketing Expert (in training) Badge',
tag: 'badge-certified-marketing-training',
image:
'https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1650872141%2FBadge2%E2%80%93Thumbnail.1650872141456.png',
certificate: '',
},
'certified-marketing-expert': {
title: 'Certified Marketing Expert Badge',
tag: 'badge-certified-marketing-expert',
image:
'https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1655295894%2FBadge3%E2%80%93Thumbnail.1655295893865.png',
certificate: '',
},
};
var CERTIFIED_CHAMPIONS_LEVEL_2_ANCHOR_LINKS = [
{
"title": "subnav_link_text_level_two_3",
"anchor": "community",
},
{
"title": "subnav_link_text_level_two_1",
"anchor" : "events-course",
},
{
"title": "subnav_link_text_level_two_2",
"anchor": "resources",
},
]
var CERTIFIED_ADVISORS_TRAINING_PAGE_ANCHOR_LINKS = [
{
"title": "subnav_link_text_certified_advisors_1",
"anchor" : "1",
},
{
"title": "subnav_link_text_certified_advisors_2",
"anchor": "2",
},
{
"title": "subnav_link_text_certified_advisors_3",
"anchor": "3",
}
]
var GRADUATE_ADVISORS_PAGE_ANCHOR_LINKS = [
{
title: 'subnav_link_text_graduate_advisors_1',
anchor: 'community',
},
{
title: 'subnav_link_text_graduate_advisors_2',
anchor: 'events-course',
},
{
title: 'subnav_link_text_graduate_advisors_3',
anchor: 'prep-to-host-training-course',
},
//{
// title: 'subnav_link_text_graduate_advisors_4',
// anchor: 'co-host-training-course',
// },
{
title: 'subnav_link_text_graduate_advisors_5',
anchor: 'submit-content-course',
},
{
title: 'subnav_link_text_graduate_advisors_6',
anchor: 'download-resources',
},
];
var CERTIFIED_ADVISOR_STEP_ONE = {
"title": "Attend Workshops",
"subtitle": "Attend the virtual workshops that best suit your schedule and join other marketing experts in supporting each other's learning journey. Download the 'Marketing Expert Guide' to learn about the attendance guidelines.",
"image": "https://skilljar-public.s3.amazonaws.com/linkedin/lms-assets/step-1-image.svg",
"buttons": []
}
var CERTIFIED_ADVISOR_STEP_TWO = {
"title": "Host your own sessions",
"subtitle": "Practice your skills by delivering a LinkedIn marketing fundamentals session. Click ‘Host a Session’ to learn more.",
"image": "https://skilljar-public.s3.amazonaws.com/linkedin/lms-assets/step-2-image.svg",
"buttons": [
{
"text": "Host a Session",
"url": "/how-to-host-your-own-linkedin-training-session"
},
]
}
var CERTIFIED_ADVISOR_STEP_THREE = {
"title": "Attend an In-Person Event",
"subtitle": "Meet other Marketing Experts in a regional in-person event. We will share more information about how to RSVP and register for the event in the upcoming months. In the meantime, keep attending the Marketing Insiders Quarterly Sessions.",
"image": "https://skilljar-public.s3.amazonaws.com/linkedin/lms-assets/step-3-image.svg",
"buttons": []
}
var CERTIFIED_ADVISOR_STATUS_COMPONENT = [
{
"image_url":"https://skilljar-public.s3.amazonaws.com/linkedin/lms-assets/Attend+quarterly+sessions+illustrations%40.svg",
"title":"Attend Quarterly Sessions",
"subtitle": "To maintain your Expert status, you will need to attend the quarterly Insiders Scoop sessions and keep participating in the Certified Marketing Insiders LinkedIn group.",
"content": ["Visit the Certified Marketing Insiders page to find a session.",
"Keep showcasing your Expert knowledge in the Marketing Insiders Network."],
"buttons": {
"Check the Level 2 Calendar":"/page/certified-marketing-insiders?scrollTo=events",
"Go to LinkedIn group":"https://www.linkedin.com/groups/14074093/",
},
},
{
"image_url":"https://skilljar-public.s3.amazonaws.com/linkedin/lms-assets/Host+an+event+illustration%40.svg",
"title":"Host a LinkedIn Session",
"subtitle": "It is mandatory to host one LinkedIn training session per year to maintain your Expert status.",
"content": [
"Onboard new colleagues to LinkedIn.",
"Deliver a LinkedIn workshop for your marketing team.",
"Host a training session for your client.",
],
"buttons": {
"Host a Session":"/graduated-experts-host-your-own-linkedin-training-session",
},
},
{
"image_url":"https://skilljar-public.s3.amazonaws.com/linkedin/lms-assets/Submit+a+success+story+illustration%40.svg",
"title":"Submit a Success Story or Case Study",
"subtitle": "Do you want to go the extra mile? Share your LinkedIn success with the Insiders community.",
"content": [
"Write a short success story that you want to share with the Insiders Network.",
"Inspire others with a powerful story as a Certified Marketing Expert.",
"Publish a case study as an article in your profile and in the Advertiser's Community.",
],
"buttons": {
"Write Publication":"/write-a-case-study-or-success-story",
},
},
]
var ADVISORS_DATA_FILTER = {
"Region": ["LATAM", "APAC", "EMEA", "NAMER"],
//"Expertise Level": ["Experts in Training","Graduated Experts"],
}
var ADVISORS_DATA_SET_CERTIFIED_CHAMPS = [
{
"name": "Alessandro Gini",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786386%2FAlessandro+Gini.1742786385277.jpeg",
"title": "LinkedIn® trainer and consultant",
"company": "up4business",
"description": "Supporting companies and professionals in using LinkedIn effectively and strategically since 2013.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/alessandrogini/",
},
{
"name": "Violeta de los Reyes",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786897%2FVioleta+de+los+Reyes.1742786896254.jpeg",
"title": "Sales and Marketing Strategist",
"company": "",
"description": "A seasoned sales professional dedicated to aligning marketing and sales strategies, leveraging collaboration to drive revenue growth and deliver seamless customer journeys.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/violetadelosreyes",
},
{
"name": "Rumyana Kercheva",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786746%2FRumyana+Kercheva.1742786745086.jpeg",
"title": "Advertising Director",
"company": "VertoDigital",
"description": "B2B Marketing expert with a strong focus on LinkedIn Ads and Account-Based Marketing (ABM). I specialize in leveraging data to align business and marketing goals with impactful advertising strategies, driving pipeline growth for my clients.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/rkercheva/",
},
{
"name": "Anca Szekely-Sitea",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786417%2FAnca+Szekely-Sitea.1742786416882.jpeg",
"title": "Head of the Social Acquisition Center",
"company": "Siemens Software",
"description": "I am an experienced digital marketing leader with expertise in B2B social strategy, data-driven campaigns, and team leadership. Passionate about driving growth through innovation and strategic insights.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "NAMER", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/anca-szs/",
},
{
"name": "Andrea Cruz",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786438%2FAndrea+Cruz.1742786437047.jpeg",
"title": "Sr Director, Client Partner",
"company": "Tinuiti",
"description": "Award-winning B2B digital marketer and thought leader with record in driving innovation globally. Top PPC experts and LinkedIn Certified Marketing Experts in North America. I build effective strategies for large-scale B2B accounts.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "NAMER", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/acruzlopez/",
},
{
"name": "Camille West",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786459%2FCamille+West.1742786458770.jpeg",
"title": "Digital Performance Marketing Manager",
"company": "www.linkedin.com/in/camillewest",
"description": "Senior Marketing Manager with 8+ years of experience driving global brand and social media growth.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "NAMER", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/camillewest/",
},
{
"name": "Dimitra Chalal",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786473%2FDimitra+Chalal.1742786473226.jpeg",
"title": "Social Media Strategist / Team Leader",
"company": "Kpler",
"description": "With over a decade of social media expertise and 6 on B2B marketing, I help brands shine globally and achieve their business goals. I lead employee advocacy programs and empower teams to find their voice on social media.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/dimitrachalal/",
},
{
"name": "Ines Kriebernig",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786488%2FInes+Kriebernig.1742786487107.jpeg",
"title": "Senior Manager, Digital Marketing, Paid Acquisition",
"company": "Dynatrace",
"description": "With over 10 years of experience in online marketing, I am responsible for the paid global marketing campaigns and converting our target audiences across various industries in over 50 countries globally.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/ines-kriebernig/",
},
{
"name": "Jack Butler",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786509%2FJack+Butler+.1742786508101.jpeg",
"title": "Head of Paid Media",
"company": "Tag Digital",
"description": "Head of Paid Media at Tag Digital, Jack has over 10 years experience in Digital Marketing.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/jack-butler-961932124/",
},
{
"name": "Jon Morgenstern",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786524%2FJon+Morgenstern.1742786524243.jpeg",
"title": "EVP, Head of Investment",
"company": "VaynerMedia",
"description": "Jon leads media buying for the agency VaynerMedia, joining in 2015. Jon's \"hands on keys\" buying experience began in the earliest days of social media advertising. He holds a B.A. in Economics from Williams College, graduating in 2011.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "NAMER", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/jon-morgenstern/",
},
{
"name": "Joshua Jones",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1743035742%2Fheadhshot+square.1743035741649.png",
"title": "Director of Training",
"company": "VoltEdge Learning LLC",
"description": "Joshua is passionate about technology, especially sales and marketing. Starting his career in the tech team of a digital marketing agency, he is now deeply interested in the integration of LinkedIn Ads with tools such as Dynamics 365.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "APAC", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/joshua-jones-jp/",
},
{
"name": "Joshua Stout",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786557%2FJoshua+Stout.1742786556901.jpeg",
"title": "Director of Advertising",
"company": "Influent",
"description": "I helped grow a LinkedIn-centric advertising agency from a Direct Messaging service at $10k-$20k MRR, to a $200k+ MRR multichannel full-funnel service. My expertise & passion is LinkedIn, and B2B multichannel strategies.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "NAMER", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/joshua-stout/",
},
{
"name": "Judith Abramov",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786574%2FJudith+Abramov.1742786573726.jpeg",
"title": "B2B Performance Marketing Specialist",
"company": "",
"description": "Mit über 10 Jahren Erfahrung im Performance Marketing entwickle ich datengetriebene Strategien für LinkedIn Ads und umfassende B2B-Kampagnen. Mein Fokus liegt auf präzisem Tracking und kreativen Ansätzen, um Ergebnisse zu maximieren.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/judith-abramov-797783133/",
},
{
"name": "Letícia Castro",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786596%2FLetícia+Castro.1742786594950.jpeg",
"title": "Director",
"company": "Octomkt",
"description": "Digital Marketing Expert with a passion for transforming innovative ideas into effective marketing strategies. Currently serving as Director at Octomkt, leading B2B marketing with a proven track record of increasing social media engagement.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "LATAM", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/leticiacastromarketing/",
},
{
"name": "Malik Riaz Hai Naveed",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786615%2FMalik+Riaz+Hai+Naveed.1742786614107.jpeg",
"title": "CEO & LinkedIn/Personal Branding Expert",
"company": "Hai-Class Agency GmbH",
"description": "For over seven years, I have advised companies and executives on social communication, focusing on LinkedIn Personal Branding. My goal is to make people and their skills visible and reach the right audience.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/malikriazhainaveed/",
},
{
"name": "Malte Lange",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786637%2FMalte+Lange.1742786636091.jpeg",
"title": "Director",
"company": "Lead Your Way",
"description": "Have been helping companies succeed with online marketing - to get more leads and increase quality & volume of pipeline, since 2008.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/malte-lange/",
},
{
"name": "Marius Greeff",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786652%2FMarius+Greeff.1742786651678.jpeg",
"title": "Managing Director",
"company": "Turn Left",
"description": "As the only certified LinkedIn Marketing Expert in Africa, I've gained knowledge from 13 years of working with the platform. My focus is delivering unique, empowering insights, and enabling the best B2B results for clients.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/mariusgreeff/",
},
{
"name": "Max Berns",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786668%2FMax+Berns.1742786667739.jpeg",
"title": "Lead Growth Manager and Partnerships Manager",
"company": "QuickFrame",
"description": "Max is an expert in the field of B2B video. He enables clients to grow and scale their marketing efforts through video content.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "NAMER", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/maxwberns/",
},
{
"name": "Nicholas Kokkinos",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786686%2FNicholas+Kokkinos.1742786685702.jpeg",
"title": "Program Manager",
"company": "ServiceNow",
"description": "With over 15 years of digital marketing experience, I lead B2B campaigns at ServiceNow, using AI, social media, and digital transformation to drive brand growth and create lasting impact. I stay ahead of emerging trends to maximize impact.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/nicholaskokkinos/",
},
{
"name": "Nico Kusterer",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786704%2FNico+Kusterer.1742786703023.jpeg",
"title": "CEO",
"company": "The One Media GmbH",
"description": "Founder of the German LinkedIn Ads agency “The One Media” with a strong passion for paid advertising. I managed more than 100 LinkedIn campaigns in the last 5 years for some of the most popular software & IT companies in Germany.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/nicokusterer/",
},
{
"name": "Rishabh Tickoo",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786725%2FRishabh+Tickoo.1742786724066.jpeg",
"title": "Global Lead- RevOps",
"company": "Altimetrik",
"description": "Strategic B2B Growth Consultant \n LinkedIn Certified Marketing Expert \n RevOps marketing specialist with 10+ years in multi-channel strategy. Proven in revenue growth, brand building & demand generation for startups to $500Mn+ IT firms.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "APAC", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/rishabhtickoo/",
},
{
"name": "Shaileja Pagare",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1743370839%2FShaileja.1743370839059.jpeg",
"title": "Performance Marketing Manager",
"company": "J.P Morgan Workplace Solutions",
"description": "Experienced B2B marketer with 9+ years of expertise across startups and global enterprises. Specializes in building multi-channel paid media strategies to drive revenue and pipeline growth for organizations.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/shaileja-pagare/",
},
{
"name": "Sally Lechin",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786763%2FSally+Lechin.1742786762284.jpeg",
"title": "Head of Global Marketing",
"company": "www.linkedin.com/in/sallylechin",
"description": "Head of Marketing & Communications, LinkedIn Certified Marketing Expert, Brand Builder, Digital. I help position and market brands, build relationships and grow new business through marketing and loyalty.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "NAMER", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/sallylechin/",
},
{
"name": "Sarah Stephenson",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1742786778%2FSarah+Stephenson.1742786777339.jpeg",
"title": "Head of Social Media",
"company": "The Marketing Practice",
"description": "Over a decade of experience working with LinkedIn and B2B social media campaigns. I manage a global social media team and specialise in LinkedIn ads and best practices to create thought leadership programmes for global Tech clients.",
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"company": "New York, USA",
"description": "Empathetic marketer committed to innovation and positive impact through strategic marketing.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "NAMER", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/leeannjburgess/",
},
{
"name": "Tom Tigwell",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701232773%2FTom+Tigwell.1701232773372.jpeg",
"title": "Founder & Director",
"company": "Fill My Funnel",
"description": "As Founder of Fill My Funnel, a LinkedIn Ads agency, I've guided 60+ businesses, from startups to multinationals, managing over $50M in ad spend. Leveraging LinkedIn, I specialise in driving the sales funnel of ambitious businesses.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/tomtigwell/",
},
{
"name": "Wendy van Gilst",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701148117%2FWendy+van+Gilst.1701148116375.jpeg",
"title": "LinkedIn Strategy Consultant",
"company": "Netherlands, Europe",
"description": "I will teach you how to turn your profile and campaigns into lead magnets.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/wendyvangilst/",
},
{
"name": "Beatriz Illera",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701148547%2FBeatriz+Illera+Delgado.1701148547154.jpeg",
"title": "Biddable Media Account Manager",
"company": "Ptarmigan media",
"description": "Responsible for the planning and execution of paid media campaigns, she works with a portfolio of asset managers and investors providing recommendations and learnings to optimize campaign’s performance across channels.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/beatriz-illera-delgado-597b525a/",
},
{
"name": "David Fong",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1703142018%2FDavid+Fong.1703142017390.jpeg",
"title": "Senior Manager",
"company": "UM",
"description": "David Fong is a Performance Marketing practitioner with 7+ years of experience working with global brands, driving craft excellence in outcome-focused media strategies. At IPG Mediabrands, he oversees a team of digital executives in APAC.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "APAC", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/davidfzy/",
},
{
"name": "Andrew Quek",
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"title": "Associate Manager, Paid Search and Social",
"company": "Merkle B2B",
"description": "Andrew, a data-driven digital lead with 3+ years in paid search and social, excels in biddable media. He's passionate about data analysis and he partners with clients to achieve their business goals. He specializes in global Financial Services, Technology, Manufacturing, and Real Estate clients",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "APAC", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/andrew-quek-251206/",
},
{
"name": "Alex Beddoe",
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"title": "Head of Social",
"company": "Transmission",
"description": "Alex is Head of Social at Transmission, the world’s largest independent global B2B marketing agency and LinkedIn Marketing Partner. Alex has a wealth of LinkedIn experience, strategizing, innovating, and driving creativity in B2B.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/alexbeddoe/",
},
{
"name": "Belén Achaerandio",
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"title": "Global Digital Advertising Director",
"company": "JLL",
"description": "Belén manages a multicultural team spread across the globe. She loves to work on digital tranformation by delivering best in class campaigns and driving value to her business.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/belen-achaerandio-digital-marketing/",
},
{
"name": "AJ Wilcox",
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"title": "Host of the LinkedIn Ads Show & CEO",
"company": "B2Linked.com",
"description": "LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-only agency back in 2014. Managed $150M+ in ad spend on the platform, official LinkedIn partner, and host of the LinkedIn Ads Show podcast. Based in beautiful Utah, USA.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "NAMER", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/wilcoxaj/",
},
{
"name": "Dylan Doyle",
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"title": "Assistant Director, Brand, Marketing & Communications",
"company": "EY Canada",
"description": "Dylan is an award-winning marketer who combines big picture thinking with detail-oriented due 'dyligence'. He's worked in social for the past eight years with a sharp focus on diversity, inclusion and cultural relevance. He currently leads the national social team at EY Canada.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "NAMER", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/dylan1doyle/",
},
{
"name": "Anna Mejeritskiy",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1655462183%2FAnna+Mejeritskiy.1655462183959.jpeg",
"title": "Performance Marketing B2B",
"company": "",
"description": "Performance Marketing B2B (Google Ads an LinkedIn Ads) for FinTech, IndustrialTech & SaaS companies.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/anna-mejeritskiy-performance-marketing/",
},
{
"name": "Adrian Vargas",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1666007468%2FAdrian+Vergas.1666007468438.jpeg",
"title": "Senior Digital Marketing Manager",
"company": "Media.Monks",
"description": "Adrian Vargas is a tenured marketing expert with experience in running multiple high-touch LinkedIn campaigns for clients ranging from music festivals to global tech companies.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "NAMER", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/vargasa0518/",
},
{
"name": "Emil Jess Jensen",
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"title": "Partner & COO",
"company": "Elite Advertising",
"description": "As a partner in Elite Advertising I work with B2B LinkedIn Advertising exclusively, and have worked with clients in all parts of the world. I lead a team of consultants and make sure our clients get the maximum ROI on their LinkedIn Ads.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/emiljessjensen/",
},
{
"name": "Marie-Josephine Ehring",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1666007588%2FMarie-Josephine+Ehring.1666007588734.jpeg",
"title": "Media Account Director",
"company": "Twogether",
"description": "Marie is a Media Account Director at Twogether, a multi-award-winning B2B Technology agency, with a strong track record of strategizing and executing channel-agnostic paid media campaigns for a variety of high-profile clients.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/marie-josephine-ehring-a3002615a/",
},
{
"name": "Javier Yebenes",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1681463888%2FJavier+Yebenes_Updated+Photo.1681463888002.jpeg",
"title": "Marketing & Business Development Manager",
"company": "APT",
"description": "Javier is head of marketing and business development at APT, an architectural product and technology supplier in New Zealand and The Pacific Islands. Javier focuses on using digital tools to solve problems and fuel growth.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "APAC", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/javiyebenes/",
},
{
"name": "Alexander Southwick",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1655373918%2FAlexandre+Southwick.1655373919033.jpeg",
"title": "Social Media Marketing Manager",
"company": "Prime Video",
"description": "Xander is a digital and social media marketer with over 10 years of experience in publisher, agency, and client settings. Experienced in strategy, campaign implementation and project delivery underpinned by measurement and impact.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "APAC", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/ahsouthwick/",
},
{
"name": "Britta Behrens",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1673041339%2FBritta+Behrens.1673041338804.jpeg",
"title": "LinkedIn Marketing & Social Selling Expert",
"company": "Nerds",
"description": "LinkedIn marketing and social selling belongs in every company DNA. With personal branding, effective communication, strategic networking and advertising, you'll reach your business goals faster and build an inbound lead pipeline that never dries up.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/britta-behrens-linked-in-marketing-und-social-selling-expertin/",
},
{
"name": "Maren Kaspers",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1681463830%2FMaren+Kaspers.1681463830424.jpeg",
"title": "Head of Growth",
"company": "Ordio GmbH",
"description": "Maren is an experienced B2B Marketing Leader with 7+ years experience in digital marketing. She is a builder - always trying to scale up acceptance rates, turning MQLs to SAOs and further. She is driven and inspired by working data-driven to find the best way to support pipeline and revenue.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/maren-kaspers/",
},
{
"name": "Carly O'Grady",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1681463862%2FCarly+OGrady.1681463862008.jpeg",
"title": "National Paid Media Director",
"company": "Reprise Digital",
"description": "Carly is a paid media enthusiast, social media expert, and national lead for paid search and social across Reprise Australia. Carly is passionate about the ever changing digital landscape and focuses on using it for the greater good.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "APAC", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/carlyogrady/",
},
{
"name": "Felix Sold",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1718808033%2FFelix+Sold.1718808033013.jpeg",
"title": "Head of Marketing, Brand & Communications",
"company": "IONITY",
"description": "I am a marketing and growth professional with 13+ years of experience in developing and executing impactful marketing strategies, campaigns, and data-driven B2B marketing activities.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/felixsold/",
},
{
"name": "Saskia Ward",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1718809643%2FSaskia+Ward.1718809643086.jpeg",
"title": "Paid Social Manager",
"company": "OMD",
"description": "As a digital marketing expert, I use LinkedIn to drive impactful B2B marketing strategies. I have worked on prominent and influential campaigns, helping clients enhance brand visibility, foster industry relationships and propel their B2B marketing efforts to new heights.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/saskia-ward-06b730194/",
},
{
"name": "Alex Tanner",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1718809564%2FAlex+Tanner.1718809563138.jpeg",
"title": "Media Account Director",
"company": "Twogether",
"description": "Digital marketing expert based in Amsterdam & London. Helping clients to generate leads & drive awareness, but never losing sight of the power of human connection.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/tanneralexandra/",
},
{
"name": "Alexandra Zidaru",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1718809589%2FAlexandra+Zidaru.1718809589015.jpeg",
"title": "Digital Performance Director",
"company": "Ptarmigan Media",
"description": "Alexandra is a digital enthusiast who works as a Digital Performance Director at Ptarmigan Media in the United Kingdom.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/alexandra-zidaru-3a261846/",
},
{
"name": "Emma Clifford",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1718809622%2FEmma+Clifford.1718809622297.jpeg",
"title": "Biddable Media Executive",
"company": "Ptarmigan Media",
"description": "Emma is a Biddable Media Executive specialising in paid advertising for the financial services industry.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/emma-clifford-521042223/",
},
{
"name": "Suleen Mok",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1718809665%2FSuleen+Mok.1718809665083.jpeg",
"title": "Senior Biddable Manager",
"company": "Ptarmigan Media",
"description": "Suleen is a Senior Biddable Manager at Ptarmigan Media specialising in financial services.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/suleenmok/",
},
{
"name": "Maria Cristina Tuveri",
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"title": "Media Account Manager",
"company": "Twogether",
"description": "I am a Media Account Manager in tech B2B, specialised in Planning, Analysis and Media Strategy",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/cristina-tuveri-a33059155/",
},
]
Reporting and Analytics for LinkedIn Ads
Learn to identify key campaign metrics and utilize reporting and analytics tools to optimize your campaigns.
About this course
If you're struggling to make sense of your campaign results or wondering how to best base your marketing decisions on the metrics, then look no further. This course will help you identify key campaign metrics that align to your campaign objectives. It will also help you use LinkedIn’s reporting and analytics tools to optimize your campaigns and achieve higher ROI.
Before you begin this course, take the quick self-assessment to evaluate your current knowledge of LinkedIn’s reporting and analytics tools.
Looking for a quick summary version? Skip to the course review for a 2-minute video. Then, come back to the course for more details as needed.
Course outline40 minutes
-
Pre-Course Self-Assessment (Optional)
-
Reporting and Analytics Overview
-
Why Reporting and Analytics
-
Aligning Metrics to Objectives
-
Planning and Monitoring Campaigns
-
-
Navigating Reporting in Campaign Manager
-
Campaign Manager Reporting Dashboard
-
-
-
-
Visualizing and Analyzing Reports
-
Types of Demographic Insights
-
-
-
Check the Performance Chart
-
-
-
Conversion Tracking
-
Introduction to Conversion Tracking
-
Course Review
-
-
About this course
If you're struggling to make sense of your campaign results or wondering how to best base your marketing decisions on the metrics, then look no further. This course will help you identify key campaign metrics that align to your campaign objectives. It will also help you use LinkedIn’s reporting and analytics tools to optimize your campaigns and achieve higher ROI.
Before you begin this course, take the quick self-assessment to evaluate your current knowledge of LinkedIn’s reporting and analytics tools.
Looking for a quick summary version? Skip to the course review for a 2-minute video. Then, come back to the course for more details as needed.
Course outline40 minutes
-
Pre-Course Self-Assessment (Optional)
-
Reporting and Analytics Overview
-
Why Reporting and Analytics
-
Aligning Metrics to Objectives
-
Planning and Monitoring Campaigns
-
-
Navigating Reporting in Campaign Manager
-
Campaign Manager Reporting Dashboard
-
-
-
-
Visualizing and Analyzing Reports
-
Types of Demographic Insights
-
-
-
Check the Performance Chart
-
-
-
Conversion Tracking
-
Introduction to Conversion Tracking
-
Course Review
-
-