LinkedIn 說明。",
// Course tile icons
"tag_level-basic": "基礎",
"tag_level-intermediate": "中級",
"tag_level-advanced": "進階",
"time_alt_text": "時間",
"level_alt_text": "程度",
"certification_alt_text": "相關資格認證主題",
"content_type_alt_text": "內容類型",
"tag_resource-pdf": "PDF",
"tag_resource-post": "Post",
"tag_resource-powerpoint": "PPT",
"tag_resource-video": "影片",
"tag_resource-website": "網站",
// Courses
"course_percent_complete": "{{percentage}} 已完成",
"course_lessons_complete": "第 {{completed}} 課,共 {{total}} 課",
"course_chapters": "課程",
"close_lesson_menu_alt_text": "Close lessons menu",
"open_lesson_menu_alt_text": "Open lessons menu",
"course_summary": "簡介",
"course_introduction": "簡介",
"course_start": "開始課程",
"locked_course_aria_label": "This button is disabled because the course is locked",
"lesson_files": "課程檔案",
// Profile page
"profile_user_title_certified_marketer": "Certified Marketer",
"profile_user_title_certified_marketing_insider": "Certified Marketing Insider",
"profile_user_title_certified_marketing_training": "Certified Marketing Expert (in training)",
"profile_user_title_certified_marketing_expert": "Certified Marketing Expert",
"courses": "課程",
"certifications": "資格認證",
"profile_champions_badges": "Certified Marketers Credentials",
"profile_header_text": "您可以的!",
"profile_header_subtext": "檢視您已完成的部分並追蹤自己的進度。",
"certification_expired_text": "資格認證已過期",
"certification_fundamentals_certificate": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F1gg81vwclu3ed4iq4zy9kssfs%2Fpublic%2F1663123164%2FTW_Certification-Fundamentals-blurb.1663123163839.png",
"certification_marketing-strategy_certificate": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F1gg81vwclu3ed4iq4zy9kssfs%2Fpublic%2F1663123181%2FTW_Certification-Strategy-blurb.1663123180990.png",
"certification_creative-strategy_certificate": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F1gg81vwclu3ed4iq4zy9kssfs%2Fpublic%2F1663123198%2FTW_Certification-Creative-Design-blurb.1663123198449.png",
"profile_add_to_linkedin": "新增至您的 LinkedIn 檔案",
"view_certificate_alt_text": "查看資格認證",
"profile_badges_section_title": "Certified Marketers Program Credentials",
"profile_badges_section_subtitle": "Showcase your expertise with your Certified Marketers program credentials",
// Homepage
"catalog_header__title": "瞭解透過 LinkedIn 向專業人士行銷的學問",
"greeting": "{{first_name}},您好",
"catalog_header__pre_login_text": "透過專家打造的免費訓練計畫,實驗、學習並充分享受 LinkedIn 廣告效益。",
"catalog_header__post_login_text": "透過專家打造的免費訓練計畫,實驗、學習並充分享受 LinkedIn 廣告效益。",
"certified_marketing_insider_title": "恭喜您是 Certified Marketing Insider",
"certified_marketing_expert_title": "恭喜您是 Certified Marketing Expert",
"catalog_sub_header_text": "在 Marketing Labs 中,您可以探索與核心 LinkedIn 廣告主題相關的線上課程和影片,學習並取得業界認可的資格認證,並且與同業先進一同參加直播活動。",
"recommended_courses_header_not_logged_in": "探索您可能喜歡的課程",
"recommended_courses_subheader_not_logged_in": "開始課程或報名直播活動",
"recommended_courses_header_logged_in": "探索您可能喜歡的課程",
"recommended_courses_subheader_logged_in": "回到您上次離開時的位置、參加資格認證測驗或報名直播活動",
"recommended_courses_button_text": "查看您的進度",
"learning_path_section__header": "現在就開始進行我們其中一個最熱門的學習計畫",
"learning_path_section__href_one": "/page/learning-paths-zh-hant#learning-path_start-advertising",
"learning_path_section__title_one": "開始在 LinkedIn 上為企業打廣告",
"learning_path_section__description_one": "學習在 LinkedIn 上進行廣告活動的基礎知識,為您的企業成長增加助力",
"learning_path_section__href_two": "/page/learning-paths-zh-hant#learning-path_campaign-strategy",
"learning_path_section__title_two": "改進行銷活動策略",
"learning_path_section__description_two": "獲得培養行銷專業的關鍵技能,並改進您的活動策略",
"learning_path_section__href_three": "/page/learning-paths-zh-hant#learning-path_measure-success",
"learning_path_section__title_three": "衡量在 LinkedIn 上的成效",
"learning_path_section__description_three": "學習如何建立報告、解讀實用資訊,並採用資料導向的最佳化策略,以最大化您的投資報酬率",
"see_all_learning_paths": "檢視所有學習計畫",
"catalog_pill_box_title_1": "活動",
"catalog_pill_box_sub_text_1": "報名近期活動",
"catalog_pill_box_icon_alt_text_1": "",
"catalog_pill_box_icon_url_1": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F7zfbv9pfkuue4gn6vgvvm5yxi%2Fpublic%2F1691770098%2Fcalendar.1691770098317.png",
"catalog_pill_box_button_text_1": "查看活動",
"catalog_pill_box_button_url_1": "/calendar",
"catalog_pill_box_title_2": "資格認證",
"catalog_pill_box_sub_text_2": "取得 LinkedIn 廣告資格認證",
"catalog_pill_box_icon_alt_text_2": "",
"catalog_pill_box_icon_url_2": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F8i6399wg2zwrjv71irny94sal%2Fpublic%2F1693935928%2Fcertification-badge.1693935927849.png",
"catalog_pill_box_button_text_2": "取得資格認證",
"catalog_pill_box_button_url_2": "/page/certifications-zh-hant",
"catalog_pill_box_title_3": "Expert Network",
"catalog_pill_box_sub_text_3": "開始使用網路、活動和相關資源",
"catalog_pill_box_icon_alt_text_3": "",
"catalog_pill_box_icon_url_3": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F7zfbv9pfkuue4gn6vgvvm5yxi%2Fpublic%2F1691770080%2Fbuilding.1691770079883.png",
"catalog_pill_box_button_text_3": "立即加入",
"catalog_pill_box_button_url_3": "/page/certified-marketing-experts-program",
// Learning paths page
"paths_header__title": "學習計畫",
"paths_header__description": "利用課程與逐步學習計畫,取得您達成行銷目標所需的技能。想要按日期瀏覽近期的直播研討會嗎?切換成行事曆檢視。",
"open_left_navigation_alt_text": "Open filters",
"collapse_all_text": "全部摺疊",
"expand_all_text": "全部展開",
"collapse_alt_text": "摺疊",
"expand_alt_text": "展開",
"filter_find_resource": "篩選條件",
"filter_find_resource_img_alt_text": "篩選條件",
"no_results_label": "無結果",
// Events calendar page
"custom_calendar_title_translation": "活動",
"calendar_header__title": "活動",
"calendar_header__description": "報名由 LinkedIn 行銷專家主講的近期直播研討會。",
"switch_to_course_tile__view": "想要搜尋所有可用內容嗎?切換成課程圖磚檢視。",
// Certifications page
"catalog_certification_fundamentals_title": "Fundamentals",
"catalog_certification_marketing_title": "Marketing",
"catalog_certification_creative_strategy_title": "Creative Strategy",
"certification_take_exam": "進行資格認證測驗",
"certification_take_practice": "進行練習測試",
"certification_fundamentals_label": "基礎知識",
"certification_fundamentals_description": "此資格認證展現您在 LinkedIn 廣告基本技能方面的專業能力,例如推出成功的 LinkedIn 廣告活動、最佳化鎖定目標對象以及報告。利用我們的選修課程與練習測試來準備測驗。",
"certification_fundamentals_exam_link": "/fundamentals-exam-zh-hant",
"certification_fundamentals_practice_link": "/fundamentals-practice-exam-zh-hant",
"certification_marketing-strategy_label": "行銷策略",
"certification_marketing-strategy_description": "此資格認證展現您在建立全漏斗 LinkedIn 行銷策略方面的專業能力。利用我們的選修課程與練習測試來準備測驗。",
"certification_marketing-strategy_exam_link": "/marketing-strategy-exam-zh-hant",
"certification_marketing-strategy_practice_link": "/marketing-strategy-practice-exam-zh-hant",
"certification_creative-strategy_label": "內容與廣告素材設計",
"certification_creative-strategy_description": "本資格認證將協助您建立與維護付費和自然內容。利用我們的選修課程與練習測試來準備測驗。",
"certification_creative-strategy_exam_link": "/content-and-creative-design-exam-zh-hant",
"certification_creative-strategy_practice_link": "/content-and-creative-design-practice-exam-zh-hant",
}
};
var LANGUAGE_COOKIES = {
'12xzvovdgml2': 'en',
'1olbpi55c3tr0': 'fr',
'1bomlagpdfomi': 'es',
'yjkhu1af0e71': 'pt',
'3dhwdpg537trk': 'de',
'342232to40rrg': 'ja',
'2px7qdvplxdhn': 'id',
'2mufz4wdwzi2c': 'zh-Hans',
'ikuvy6w6pem8': 'zh-Hant',
};
var LANGUAGE_HOMEPAGE = {
'en': '/',
'fr': '/page/fr',
'es': '/page/es',
'pt': '/page/pt',
'de': '/page/de',
'ja': '/page/ja',
'id': '/page/id',
'zh-Hans':'/page/zh-hans',
'zh-Hant':'/page/zh-hant',
};
var HEADER_LANG_SUB_TEXT = {
'en': 'en-US',
'es': 'es-ES',
'pt': 'pt-BR',
};
var LOCALIZED_PAGES = [
// type_Catalog page slugs
'learning-paths',
'certifications',
'faq',
// type_Course slugs
// 'account-based-marketing',
// 'ad-campaign-experimentation',
'ad-formats-on-linkedin',
'building-a-full-funnel-content-marketing-strategy-on-linkedin',
'building-an-organic-presence-with-linkedin-pages',
'business-manager-partnerships-and-sharing',
'campaign-optimization-tactics',
'creative-design-for-linkedin',
'getting-started-with-linkedin-business-manager',
// 'creating-a-campaign',
'introduction-to-linkedin-ads-1',
'managing-people-ad-accounts-and-pages-with-business-manager',
'reporting-and-analytics-for-linkedin-ads',
'conversion-tracking',
'sharing-audiences-through-business-manager',
'using-linkedins-ad-targeting',
'using-linkedin-for-brand-awareness',
'using-linkedin-for-lead-generation-1',
// type_Certification slugs
'fundamentals-exam',
'fundamentals-practice-exam',
'marketing-strategy-exam',
'marketing-strategy-practice-exam',
'content-and-creative-design-practice-exam',
'content-and-creative-design-exam',
]
var ICONS = {
"time": "https://skilljar-public.s3.amazonaws.com/linkedin/lms-assets/time.svg",
"arrow-up": "https://skilljar-public.s3.amazonaws.com/linkedin/lms-assets/arrow-expand-normal.svg",
}
var CERTIFICATIONS = {
"fundamentals": {
"icon": "https://public.sj-cdn.net/linkedin/lms-assets/certification-fundamentals.svg",
"iconLarge": "https://public.sj-cdn.net/linkedin/lms-assets/certification-fundamentals-L.svg",
},
"marketing-strategy": {
"icon": "https://public.sj-cdn.net/linkedin/lms-assets/certification-marketing.svg",
"iconLarge": "https://public.sj-cdn.net/linkedin/lms-assets/certification-marketing-L.svg",
},
"creative-strategy": {
"icon": "https://public.sj-cdn.net/linkedin/lms-assets/certification-creative.svg",
"iconLarge": "https://public.sj-cdn.net/linkedin/lms-assets/certification-creative-L.svg",
},
}
var CERTIFICATIONS_LANGUAGES_HIDDEN = {
"fundamentals": [],
"marketing-strategy": [],
"creative-strategy": []
}
var USER_TITLES = {
'certified-marketer': 'profile_user_title_certified_marketer',
'certified-marketing-insider':'profile_user_title_certified_marketing_insider',
'certified-marketing-insider-badge':'profile_user_title_certified_marketing_insider',
'certified-marketing-expert-training': 'profile_user_title_certified_marketing_training',
'certified-marketing-expert': 'profile_user_title_certified_marketing_expert'
}
var USER_BADGES = {
'certified-marketer': {
tag: 'badge-certified-marketer',
image:
'https://skilljar-public.s3.amazonaws.com/linkedin/lms-assets/Certification-Fundamentals-q1-orange-certificate.png',
},
"certified-marketing-insider-Q3-2024": {
"title": 'Q3 2024 Session Attendant Stamp',
"tag": 'badge-certified-marketing-insider',
"image": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F1gg81vwclu3ed4iq4zy9kssfs%2Fpublic%2F1730958567%2Fcertified-marketing-insider-Q3-2024.1730958567040.png",
"certificate": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F1gg81vwclu3ed4iq4zy9kssfs%2Fpublic%2F1730958567%2Fcertified-marketing-insider-Q3-2024.1730958567040.png",
},
"certified-marketing-insider-Q4-2024": {
"title": 'Q4 2024 Session Attendant Stamp',
"tag": 'badge-certified-marketing-insider',
"image": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F1gg81vwclu3ed4iq4zy9kssfs%2Fpublic%2F1730958549%2Fcertified-marketing-insider-Q4-2024.1730958549386.png",
"certificate": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F1gg81vwclu3ed4iq4zy9kssfs%2Fpublic%2F1730958549%2Fcertified-marketing-insider-Q4-2024.1730958549386.png",
},
'certified-marketing-insider': {
title: 'Q2 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q4': {
title: 'Q4 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q4-NAMER-LATAM': {
title: 'Q4 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q4-APAC': {
title: 'Q4 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q1-2023-option1': {
title: 'Q1 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q1-2023-option2': {
title: 'Q1 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q2-2023-option1': {
title: 'Q2 2023 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q2-2023-option2': {
title: 'Q2 2023 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q2-2023-option3': {
title: 'Q2 2023 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q3-2023': {
title: 'Q3 2023 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q4-2023': {
title: 'Q4 2023 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q1-2024': {
title: 'Q1 2024 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
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certificate:
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},
'certified-marketing-insider-Q2-2024': {
title: 'Q2 2024 Session Attendant Stamp',
tag: 'badge-certified-marketing-insider',
image:
'https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F4pljensqq4l95u92wmlz2vyod%2Fpublic%2F1717417899%2Fbackground_6EG5eMl.1717417898990.png',
certificate:
'https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F4pljensqq4l95u92wmlz2vyod%2Fpublic%2F1717417899%2Fbackground_6EG5eMl.1717417898990.png',
},
'certified-marketing-insider-badge': {
title: 'Certified Marketing Insider Badge',
tag: 'badge-certified-marketing-insider',
image:
'https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1650872087%2FBadge1%E2%80%93Thumbnail.1650872087077.png',
certificate: '',
},
'certified-marketing-expert-training': {
title: 'Certified Marketing Expert (in training) Badge',
tag: 'badge-certified-marketing-training',
image:
'https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1650872141%2FBadge2%E2%80%93Thumbnail.1650872141456.png',
certificate: '',
},
'certified-marketing-expert': {
title: 'Certified Marketing Expert Badge',
tag: 'badge-certified-marketing-expert',
image:
'https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1655295894%2FBadge3%E2%80%93Thumbnail.1655295893865.png',
certificate: '',
},
};
var CERTIFIED_CHAMPIONS_LEVEL_2_ANCHOR_LINKS = [
{
"title": "subnav_link_text_level_two_3",
"anchor": "community",
},
{
"title": "subnav_link_text_level_two_1",
"anchor" : "events-course",
},
{
"title": "subnav_link_text_level_two_2",
"anchor": "resources",
},
]
var CERTIFIED_ADVISORS_TRAINING_PAGE_ANCHOR_LINKS = [
{
"title": "subnav_link_text_certified_advisors_1",
"anchor" : "1",
},
{
"title": "subnav_link_text_certified_advisors_2",
"anchor": "2",
},
{
"title": "subnav_link_text_certified_advisors_3",
"anchor": "3",
}
]
var GRADUATE_ADVISORS_PAGE_ANCHOR_LINKS = [
{
title: 'subnav_link_text_graduate_advisors_1',
anchor: 'community',
},
{
title: 'subnav_link_text_graduate_advisors_2',
anchor: 'events-course',
},
{
title: 'subnav_link_text_graduate_advisors_3',
anchor: 'prep-to-host-training-course',
},
//{
// title: 'subnav_link_text_graduate_advisors_4',
// anchor: 'co-host-training-course',
// },
{
title: 'subnav_link_text_graduate_advisors_5',
anchor: 'submit-content-course',
},
{
title: 'subnav_link_text_graduate_advisors_6',
anchor: 'download-resources',
},
];
var CERTIFIED_ADVISOR_STEP_ONE = {
"title": "Attend Workshops",
"subtitle": "Attend the virtual workshops that best suit your schedule and join other marketing experts in supporting each other's learning journey. Download the 'Marketing Expert Guide' to learn about the attendance guidelines.",
"image": "https://skilljar-public.s3.amazonaws.com/linkedin/lms-assets/step-1-image.svg",
"buttons": []
}
var CERTIFIED_ADVISOR_STEP_TWO = {
"title": "Host your own sessions",
"subtitle": "Practice your skills by delivering a LinkedIn marketing fundamentals session. Click ‘Host a Session’ to learn more.",
"image": "https://skilljar-public.s3.amazonaws.com/linkedin/lms-assets/step-2-image.svg",
"buttons": [
{
"text": "Host a Session",
"url": "/how-to-host-your-own-linkedin-training-session"
},
]
}
var CERTIFIED_ADVISOR_STEP_THREE = {
"title": "Attend an In-Person Event",
"subtitle": "Meet other Marketing Experts in a regional in-person event. We will share more information about how to RSVP and register for the event in the upcoming months. In the meantime, keep attending the Marketing Insiders Quarterly Sessions.",
"image": "https://skilljar-public.s3.amazonaws.com/linkedin/lms-assets/step-3-image.svg",
"buttons": []
}
var CERTIFIED_ADVISOR_STATUS_COMPONENT = [
{
"image_url":"https://skilljar-public.s3.amazonaws.com/linkedin/lms-assets/Attend+quarterly+sessions+illustrations%40.svg",
"title":"Attend Quarterly Sessions",
"subtitle": "To maintain your Expert status, you will need to attend the quarterly Insiders Scoop sessions and keep participating in the Certified Marketing Insiders LinkedIn group.",
"content": ["Visit the Certified Marketing Insiders page to find a session.",
"Keep showcasing your Expert knowledge in the Marketing Insiders Network."],
"buttons": {
"Check the Level 2 Calendar":"/page/certified-marketing-insiders?scrollTo=events",
"Go to LinkedIn group":"https://www.linkedin.com/groups/14074093/",
},
},
{
"image_url":"https://skilljar-public.s3.amazonaws.com/linkedin/lms-assets/Host+an+event+illustration%40.svg",
"title":"Host a LinkedIn Session",
"subtitle": "It is mandatory to host one LinkedIn training session per year to maintain your Expert status.",
"content": [
"Onboard new colleagues to LinkedIn.",
"Deliver a LinkedIn workshop for your marketing team.",
"Host a training session for your client.",
],
"buttons": {
"Host a Session":"/graduated-experts-host-your-own-linkedin-training-session",
},
},
{
"image_url":"https://skilljar-public.s3.amazonaws.com/linkedin/lms-assets/Submit+a+success+story+illustration%40.svg",
"title":"Submit a Success Story or Case Study",
"subtitle": "Do you want to go the extra mile? Share your LinkedIn success with the Insiders community.",
"content": [
"Write a short success story that you want to share with the Insiders Network.",
"Inspire others with a powerful story as a Certified Marketing Expert.",
"Publish a case study as an article in your profile and in the Advertiser's Community.",
],
"buttons": {
"Write Publication":"/write-a-case-study-or-success-story",
},
},
]
var ADVISORS_DATA_FILTER = {
"Region": ["LATAM", "APAC", "EMEA", "NAMER"],
//"Expertise Level": ["Experts in Training","Graduated Experts"],
}
var ADVISORS_DATA_SET_CERTIFIED_CHAMPS = [
{
"name": "Nanna Dahl",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1700795555%2FNanna+Dahl.1700795554679.jpeg",
"title": "CEO & Founder",
"company": "BackInBusiness",
"description": "I bring over 12 years of LinkedIn experience, with 8+ focused on LinkedIn Advertising. As founder of BackInBusiness, I'm dedicated to helping companies target audiences with impactful content, boosting ROI and adopting a holistic LinkedIn approach.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/nannadahl/",
},
{
"name": "Anthony Blatner",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1700795491%2FAnthony+Blatner.1700795490953.jpeg",
"title": "Managing Director & LinkedIn Ads Expert",
"company": "Speedwork",
"description": "Anthony is a LinkedIn Ads Expert based in Austin, TX. With a background in enterprise tech, he and Speedwork work with B2B Tech/SaaS and professional services organizations 🚀",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "NAMER", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/anthonyblatner/",
},
{
"name": "Julian Russi Díaz",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1700795537%2FJulian+Russi+Diaz.1700795536693.jpeg",
"title": "Marketing & Social Media Manager",
"company": "Kardex",
"description": "Experienced marketing exec passionate about data-driven strategies, team collaboration, and ROI optimization. 12+ yrs in B2C/B2B managing large budgets focused on demand generation. Proven leader in global industries.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "LATAM", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/julianrussi/",
},
{
"name": "Tanner Stolte",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1700795579%2FTanner+Stolte+.1700795579058.jpeg",
"title": "Senior Strategist & Account Executive",
"company": "LinkedSelling",
"description": "I help clients build, run, and scale lead-generation campaigns that grow email lists, feed sales teams, and expand pipelines. I always offer free LinkedIn ads audits, and 8 times out of 10, I can drop your lead cost or fix your broken ads.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "NAMER", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/tannerstoltedigitalmarketing/",
},
{
"name": "Catherine Allen",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1700795516%2FCatherine+Allen.1700795516020.jpeg",
"title": "Senior Paid Social Executive",
"company": "Twogether",
"description": "As a Senior Paid Social Executive at Twogether, a multi-award-winning B2B Technology agency, I have been able to work on some amazing high-profile campaigns, contributing to the strategy and execution of the paid social campaigns.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/catherine-allen-156199217/",
},
{
"name": "Miikka-Markus Leskinen",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701062538%2FMiikka-Markus.1701062537400.jpeg",
"title": "Senior Specialist",
"company": "Fonecta",
"description": "Work with me to make your LinkedIn marketing journey easier and your job as a marketer more meaningful. I specialize in global B2B advertising for export businesses in Finland.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/mmleskinen",
},
{
"name": "Megha Sood",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701062513%2FMegha+Sood.1701062513045.jpeg",
"title": "Perfromance Head: Media Planning & Buying",
"company": "Edelman India",
"description": "LinkedIn Certified Marketing Expert | Passionate about Crafting B2B Data-Driven Strategies | Transforming Brands with Digital Marketing Excellence | Results-Oriented Marketer | Let's Connect!",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "APAC", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/megha-sood/",
},
{
"name": "Jamie Taylor",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701062439%2FJamie+Taylor.1701062438397.jpeg",
"title": "Digital Media and Marketing Sr. Manager",
"company": "United States",
"description": "Over 15 years experience in the B2B and B2C digital marketing space, I specialize in social media marketing, programmatic display, and paid search. Experience in both agency and brand-side digital marketing strategy and management.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "NAMER", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/jamieltaylor1/",
},
{
"name": "Bhavya Arora",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701062271%2FBhavya+Arora.1701062270616.jpeg",
"title": "CGO",
"company": "UnTold Media",
"description": "I am a Social Media Marketing Expert. We help out brands, entrepreneurs and individuals grow their presence over the internet. We focus on building a profile organically.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "APAC", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/bhavya-arora-/",
},
{
"name": "Geraldine Kramer",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701062374%2FGeraldine+Kramer.1701062374188.jpeg",
"title": "Group Head Paid Social",
"company": "GroupM | WPP",
"description": "Geraldine leads expert teams in the world's largest media agency group, crafting marketing strategies for major global clients. Seamlessly integrating influencer and tech dynamics, their innovative approach shapes the industry's future.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/geraldine-kramer/",
},
{
"name": "Kevin Hjorslev",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701062492%2FKevin+Hjorslev.1701062491611.jpeg",
"title": "CEO & Founder",
"company": "Profound North",
"description": "I'm a passionate B2B digital marketing & sales professional. My speciality is combining strategy and distribution together holistically, to create the best possible synergies.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/kevinhjorslev/",
},
{
"name": "Hallgeir Gustavsen",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701062398%2FHallgeir+Gustavsen.1701062397374.jpeg",
"title": "Marketing Specialist",
"company": "Vecora",
"description": "Norways #1 LinkedIn Certified Marketing Expert! Helping create marketing superheroes and generate results in the B2B arena.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/hallgeir/",
},
{
"name": "Daniel Tonsen",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701062316%2FDaniel+Tonsen+.1701062315469.jpeg",
"title": "CEO",
"company": "Elite Advertising - The LinkedIn Marketing Agency",
"description": "He describes himself as probably the number one LinkedIn nerd. Daniel has a deep passion for scaling B2B companies with growth hacking and advanced strategies on LinkedIn.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/danieltonsen/",
},
{
"name": "Shay Thieberg",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701062595%2FShay+Thieberg.1701062594665.jpeg",
"title": "Co-Founder & CMO",
"company": "MAIA Digital",
"description": "Every Thought Leader was once a Thought Listener: Hi, my name is Shay and I'm a B2B Social Media & Marketing Professional with a Master Degree in Social Psychology & Decision Making",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/shay-thieberg/",
},
{
"name": "Roy Engel",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701062563%2FRoy+Engel+.1701062562546.jpeg",
"title": "Director of Demand Generation",
"company": "Tel Aviv, Israel",
"description": "With a 6+ year track record as a B2B Growth Leader, I specialize in innovative AI marketing. I've demonstrated success in B2B marketing platforms, analytics, GTM, and PLG, coupled with an understanding of the Israeli startup landscape.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/engelroy/",
},
{
"name": "Vasileios Mylonas",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701062993%2FVasileios+Mylonas.1701062992542.jpeg",
"title": "Growth Architect & Behavioral Economist",
"company": "Useberry",
"description": "Digital Marketing Expert with 11+ yrs experience. Google Partner, SEO, PPC & paid social expert, with $10M+ in ad spend. Creating effective tailored marketing strategies for business growth.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/vasileios-mylonas/",
},
{
"name": "Kathleen Höller",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701062465%2FKathleen+Ho%CC%88ller.1701062464524.jpeg",
"title": "Head of Marketing",
"company": "InnoONE GmbH",
"description": "Seit über 3 Jahren unterstütze ich B2B Unternehmen dabei, ihren online Auftritt aufzubauen, qualifizierte Kundenanfragen über LinkedIn zu gewinnen und Ihren Umsatz zu steigern. In dieser Zeit habe ich über 100 Werbekonten betreut.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/kathleen-h%C3%B6ller/",
},
{
"name": "Eddy Bray",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701062346%2FEddy+Bray.1701062345884.jpeg",
"title": "Media Group Account Director",
"company": "Twogether",
"description": "With over 16 years of experience in the media and advertising industry, Eddy is a Media Group Account Director at Twogether, a global B2B marketing agency that specializes in technology.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/eddybrayuk/",
},
{
"name": "Sara Miller",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701148335%2FSara+Miller.1701148335233.jpeg",
"title": "Senior Manager - Digital Marketing",
"company": "3Cloud",
"description": "Sara is the Senior Manager of Digital Marketing at 3Cloud. She has spent over a decade working in digital marketing overseeing teams of SEO and paid media strategists, website developers and social media marketers.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "NAMER", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/sara-miller-99342219/",
},
{
"name": "Elva Mist Jónasdóttir",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701148526%2FElva+Mist.1701148525862.jpeg",
"title": "Ads Team Lead",
"company": "Elite Advertising - The LinkedIn Marketing Agency",
"description": "Elva is an Ads Team Lead in B2B LinkedIn Advertising. With 2+ years focused exclusively on LinkedIn Ads, leading a team of consultants is a prime responsibility. The goal is to excel in strategies ensuring maximum ROI for clients.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/elva-mist-eliteadvertising/",
},
{
"name": "Kineta Kelsall",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701148446%2FKineta+Kelsall+.1701148446251.jpeg",
"title": "Founder & Director",
"company": "School of Social",
"description": "10+ years integrating paid, owned, and earned social media. I leverage data, AI, and tech for impactful online connections. Passionate about human behavior to drive marketing impact. Diverse client experience and industry contributions.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/kinetakelsall/",
},
{
"name": "Nathan Adams",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701148382%2FNathan+Adams.1701148382217.jpeg",
"title": "Senior Vice President, Head of Digital Marketing",
"company": "DKC",
"description": "Nathan oversees DKC’s digital marketing operation which works with Fortune 500 companies, large conventions, sports teams, startups & more. He earned his MBA from Illinois and has 15 years of political / digital marketing experience.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "NAMER", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/nathanadams815/",
},
{
"name": "Emily Charlton-Smith",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701148500%2FEmily+Charlton-Smith.1701148500061.jpeg",
"title": "Social Director",
"company": "Anything is Possible Media",
"description": "Emily innovates paid social campaigns, manages social partnerships, and explores new platforms. She's part of the TikTok's SMB Agency Advisory Board and was shortlisted for Female Frontiers 2023. She stays ahead in social media insights.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/emily-charlton-smith-782272a0/",
},
{
"name": "Keneth Umlauf",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701148474%2FKeneth+Umlauf.1701148473719.jpeg",
"title": "Sales Director",
"company": "TTEC",
"description": "Award winning sales leader based in Krakow, Poland.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/kenethumlauf/",
},
{
"name": "Simone Costanzo",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701148165%2FSimone+Costanzo.1701148165180.jpeg",
"title": "Media Account Manager",
"company": "Twogether",
"description": "A passionate marketing expert who recognise the importance of LinkedIn within the B2B advertising environment.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/simone-costanzo/",
},
{
"name": "William Ho",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701148031%2FWilliam+Ho.1701148030968.jpeg",
"title": "Media Activations Manager",
"company": "Transmission",
"description": "Leveraging B2B activation strategies across LinkedIn and other paid media channels",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "APAC", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/williamk-ho/",
},
{
"name": "Lee'Ann Burgess",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701148422%2FLee%27Ann+Burgess.1701148422228.jpeg",
"title": "Director of Marketing and Strategic Consultant",
"company": "New York, USA",
"description": "Empathetic marketer committed to innovation and positive impact through strategic marketing.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "NAMER", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/leeannjburgess/",
},
{
"name": "Tom Tigwell",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701232773%2FTom+Tigwell.1701232773372.jpeg",
"title": "Founder & Director",
"company": "Fill My Funnel",
"description": "As Founder of Fill My Funnel, a LinkedIn Ads agency, I've guided 60+ businesses, from startups to multinationals, managing over $50M in ad spend. Leveraging LinkedIn, I specialise in driving the sales funnel of ambitious businesses.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/tomtigwell/",
},
{
"name": "Wendy van Gilst",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701148117%2FWendy+van+Gilst.1701148116375.jpeg",
"title": "LinkedIn Strategy Consultant",
"company": "Netherlands, Europe",
"description": "I will teach you how to turn your profile and campaigns into lead magnets.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/wendyvangilst/",
},
{
"name": "Beatriz Illera",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1701148547%2FBeatriz+Illera+Delgado.1701148547154.jpeg",
"title": "Biddable Media Account Manager",
"company": "Ptarmigan media",
"description": "Responsible for the planning and execution of paid media campaigns, she works with a portfolio of asset managers and investors providing recommendations and learnings to optimize campaign’s performance across channels.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/beatriz-illera-delgado-597b525a/",
},
{
"name": "David Fong",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1703142018%2FDavid+Fong.1703142017390.jpeg",
"title": "Senior Manager",
"company": "UM",
"description": "David Fong is a Performance Marketing practitioner with 7+ years of experience working with global brands, driving craft excellence in outcome-focused media strategies. At IPG Mediabrands, he oversees a team of digital executives in APAC.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "APAC", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/davidfzy/",
},
{
"name": "Andrew Quek",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1700795465%2FAndrew+Quek.1700795464319.jpeg",
"title": "Associate Manager, Paid Search and Social",
"company": "Merkle B2B",
"description": "Andrew, a data-driven digital lead with 3+ years in paid search and social, excels in biddable media. He's passionate about data analysis and he partners with clients to achieve their business goals. He specializes in global Financial Services, Technology, Manufacturing, and Real Estate clients",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "APAC", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/andrew-quek-251206/",
},
{
"name": "Alex Beddoe",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1664125951%2FAlex_Beddoe.1664125950918.jpeg",
"title": "Head of Social",
"company": "Transmission",
"description": "Alex is Head of Social at Transmission, the world’s largest independent global B2B marketing agency and LinkedIn Marketing Partner. Alex has a wealth of LinkedIn experience, strategizing, innovating, and driving creativity in B2B.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/alexbeddoe/",
},
{
"name": "Belén Achaerandio",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1655373948%2FBelen+achaerandio.1655373948448.jpeg",
"title": "Global Digital Advertising Director",
"company": "JLL",
"description": "Belén manages a multicultural team spread across the globe. She loves to work on digital tranformation by delivering best in class campaigns and driving value to her business.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/belen-achaerandio-digital-marketing/",
},
{
"name": "AJ Wilcox",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1655373883%2FAJ+Wilcox.1655373883319.jpeg",
"title": "Host of the LinkedIn Ads Show & CEO",
"company": "B2Linked.com",
"description": "LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-only agency back in 2014. Managed $150M+ in ad spend on the platform, official LinkedIn partner, and host of the LinkedIn Ads Show podcast. Based in beautiful Utah, USA.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "NAMER", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/wilcoxaj/",
},
{
"name": "Dylan Doyle",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1655462244%2FDylan+Doyle.1655462245513.jpeg",
"title": "Assistant Director, Brand, Marketing & Communications",
"company": "EY Canada",
"description": "Dylan is an award-winning marketer who combines big picture thinking with detail-oriented due 'dyligence'. He's worked in social for the past eight years with a sharp focus on diversity, inclusion and cultural relevance. He currently leads the national social team at EY Canada.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "NAMER", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/dylan1doyle/",
},
{
"name": "Anna Mejeritskiy",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1655462183%2FAnna+Mejeritskiy.1655462183959.jpeg",
"title": "Performance Marketing B2B",
"company": "",
"description": "Performance Marketing B2B (Google Ads an LinkedIn Ads) for FinTech, IndustrialTech & SaaS companies.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/anna-mejeritskiy-performance-marketing/",
},
{
"name": "Adrian Vargas",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1666007468%2FAdrian+Vergas.1666007468438.jpeg",
"title": "Senior Digital Marketing Manager",
"company": "Media.Monks",
"description": "Adrian Vargas is a tenured marketing expert with experience in running multiple high-touch LinkedIn campaigns for clients ranging from music festivals to global tech companies.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "NAMER", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/vargasa0518/",
},
{
"name": "Emil Jess Jensen",
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"title": "Partner & COO",
"company": "Elite Advertising",
"description": "As a partner in Elite Advertising I work with B2B LinkedIn Advertising exclusively, and have worked with clients in all parts of the world. I lead a team of consultants and make sure our clients get the maximum ROI on their LinkedIn Ads.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/emiljessjensen/",
},
{
"name": "Marie-Josephine Ehring",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1666007588%2FMarie-Josephine+Ehring.1666007588734.jpeg",
"title": "Media Account Director",
"company": "Twogether",
"description": "Marie is a Media Account Director at Twogether, a multi-award-winning B2B Technology agency, with a strong track record of strategizing and executing channel-agnostic paid media campaigns for a variety of high-profile clients.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/marie-josephine-ehring-a3002615a/",
},
{
"name": "Javier Yebenes",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1681463888%2FJavier+Yebenes_Updated+Photo.1681463888002.jpeg",
"title": "Marketing & Business Development Manager",
"company": "APT",
"description": "Javier is head of marketing and business development at APT, an architectural product and technology supplier in New Zealand and The Pacific Islands. Javier focuses on using digital tools to solve problems and fuel growth.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "APAC", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/javiyebenes/",
},
{
"name": "Alexander Southwick",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1655373918%2FAlexandre+Southwick.1655373919033.jpeg",
"title": "Social Media Marketing Manager",
"company": "Prime Video",
"description": "Xander is a digital and social media marketer with over 10 years of experience in publisher, agency, and client settings. Experienced in strategy, campaign implementation and project delivery underpinned by measurement and impact.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "APAC", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/ahsouthwick/",
},
{
"name": "Britta Behrens",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1673041339%2FBritta+Behrens.1673041338804.jpeg",
"title": "LinkedIn Marketing & Social Selling Expert",
"company": "Nerds",
"description": "LinkedIn marketing and social selling belongs in every company DNA. With personal branding, effective communication, strategic networking and advertising, you'll reach your business goals faster and build an inbound lead pipeline that never dries up.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/britta-behrens-linked-in-marketing-und-social-selling-expertin/",
},
{
"name": "Maren Kaspers",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1681463830%2FMaren+Kaspers.1681463830424.jpeg",
"title": "Head of Growth",
"company": "Ordio GmbH",
"description": "Maren is an experienced B2B Marketing Leader with 7+ years experience in digital marketing. She is a builder - always trying to scale up acceptance rates, turning MQLs to SAOs and further. She is driven and inspired by working data-driven to find the best way to support pipeline and revenue.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/maren-kaspers/",
},
{
"name": "Carly O'Grady",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1681463862%2FCarly+OGrady.1681463862008.jpeg",
"title": "National Paid Media Director",
"company": "Reprise Digital",
"description": "Carly is a paid media enthusiast, social media expert, and national lead for paid search and social across Reprise Australia. Carly is passionate about the ever changing digital landscape and focuses on using it for the greater good.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "APAC", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/carlyogrady/",
},
{
"name": "Felix Sold",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1718808033%2FFelix+Sold.1718808033013.jpeg",
"title": "Head of Marketing, Brand & Communications",
"company": "IONITY",
"description": "I am a marketing and growth professional with 13+ years of experience in developing and executing impactful marketing strategies, campaigns, and data-driven B2B marketing activities.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/felixsold/",
},
{
"name": "Saskia Ward",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1718809643%2FSaskia+Ward.1718809643086.jpeg",
"title": "Paid Social Manager",
"company": "OMD",
"description": "As a digital marketing expert, I use LinkedIn to drive impactful B2B marketing strategies. I have worked on prominent and influential campaigns, helping clients enhance brand visibility, foster industry relationships and propel their B2B marketing efforts to new heights.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/saskia-ward-06b730194/",
},
{
"name": "Alex Tanner",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1718809564%2FAlex+Tanner.1718809563138.jpeg",
"title": "Media Account Director",
"company": "Twogether",
"description": "Digital marketing expert based in Amsterdam & London. Helping clients to generate leads & drive awareness, but never losing sight of the power of human connection.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/tanneralexandra/",
},
{
"name": "Alexandra Zidaru",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1718809589%2FAlexandra+Zidaru.1718809589015.jpeg",
"title": "Digital Performance Director",
"company": "Ptarmigan Media",
"description": "Alexandra is a digital enthusiast who works as a Digital Performance Director at Ptarmigan Media in the United Kingdom.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/alexandra-zidaru-3a261846/",
},
{
"name": "Emma Clifford",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1718809622%2FEmma+Clifford.1718809622297.jpeg",
"title": "Biddable Media Executive",
"company": "Ptarmigan Media",
"description": "Emma is a Biddable Media Executive specialising in paid advertising for the financial services industry.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/emma-clifford-521042223/",
},
{
"name": "Suleen Mok",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1718809665%2FSuleen+Mok.1718809665083.jpeg",
"title": "Senior Biddable Manager",
"company": "Ptarmigan Media",
"description": "Suleen is a Senior Biddable Manager at Ptarmigan Media specialising in financial services.",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/suleenmok/",
},
{
"name": "Maria Cristina Tuveri",
"image_url": "https://everpath-course-content.s3-accelerate.amazonaws.com/instructor%2F3yaa435pdtylc0tv50dg14aym%2Fpublic%2F1718870029%2FCristina+Tuveri.1718870029148.jpeg",
"title": "Media Account Manager",
"company": "Twogether",
"description": "I am a Media Account Manager in tech B2B, specialised in Planning, Analysis and Media Strategy",
"filter_tag": ["Experts in Training", "advisor-data-certified-champions-page", "advisor-data-advisors-training", "advisor-data-graduate-advisors", "EMEA", "advisor-data-root-page"],
"link": "https://www.linkedin.com/in/cristina-tuveri-a33059155/",
},
]
Introduction to LinkedIn Ads
Learn to create an ad campaign, measure success, and optimize for your advertising objectives.
About this course
This course will help you better understand LinkedIn Marketing Solutions’ paid products. When you're done, you'll be able to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and meet your advertising goals.
Curriculum45-60 minutes
-
Pre-Course Self-Assessment (Optional)
-
Why Advertise on LinkedIn?
-
Why Do Marketers Love LinkedIn?
-
Getting Started
-
How to Set Up Your LinkedIn Page
-
Boosting from Your LinkedIn Page
-
Planning Your Advertising Campaign Strategy
-
How to Get Started with Campaign Manager
-
-
Creating Your First Ad Campaign
-
-
Choose the Right Audience
-
-
Set Your Budget and Schedule
-
-
-
-
Reporting
-
Campaign Manager Reporting
-
-
Course Review
-
-
About this course
This course will help you better understand LinkedIn Marketing Solutions’ paid products. When you're done, you'll be able to create an ad campaign using LinkedIn’s native targeting, measure your success in Campaign Manager, and meet your advertising goals.
Curriculum45-60 minutes
-
Pre-Course Self-Assessment (Optional)
-
Why Advertise on LinkedIn?
-
Why Do Marketers Love LinkedIn?
-
Getting Started
-
How to Set Up Your LinkedIn Page
-
Boosting from Your LinkedIn Page
-
Planning Your Advertising Campaign Strategy
-
How to Get Started with Campaign Manager
-
-
Creating Your First Ad Campaign
-
-
Choose the Right Audience
-
-
Set Your Budget and Schedule
-
-
-
-
Reporting
-
Campaign Manager Reporting
-
-
Course Review
-
-