Have you ever marveled at how a tiny seed encapsulates not just life but also the past, present, and future? Dive deep into this concept with Erin Benzakein, the founder of Floret, one of the most influential flower farms and seed companies globally, on this episode of The Backyard Bouquet Podcast.

Erin’s love for flowers sprouts from cherished childhood memories and blossomed into a profound passion that would redefine her life’s path. Starting with a modest garden while raising her young children, Erin’s journey is a testament to how a simple backyard project can evolve into a pioneering enterprise in sustainable agriculture and floral education.

Throughout our conversation, Erin opens up about the parallel growth of her business and her children, sharing how each stage of their lives influenced her strategies and decisions. She discusses the delicate balance of motherhood and entrepreneurship, revealing her personal philosophy on taking things slowly and embracing patience.

Erin also delves into the dynamics of building a supportive team, highlighting how recognizing her own limitations allowed her to focus more on her strengths—cultivating flowers and fueling her creativity.

Join us for a truly enlightening dialogue with Erin Benzakein, filled with enduring lessons on perseverance, leadership, and the joys of flower farming. Tune in to get inspired by Erin’s flowering journey and her passionate commitment to the beauty of blooms. Plus, be sure to sign up for her free Seed-Saving-Mini-Course!

In This Episode You’ll Hear About:

• 00:05:11 – Erin’s Early Inspirations and Beginnings of Floret
• 00:08:18 – Growth Spurts in Erin’s Flower Farming Journey
• 00:10:57 – Importance of Curiosity and Dreaming Big
• 00:17:54 – Impact of Social Media on Flower Farming
• 00:20:53 – Erin’s Journey with Growing Dahlias from Seed
• 00:25:02 – Transition from Dahlias to Zinnias in Breeding
• 00:29:14 – Erin’s Zinnia Breeding Project and Varieties
• 00:32:28 – Building a Team and Delegating Tasks
• 00:40:43 – Balancing Motherhood and Flower Farming
• 00:45:10 – Growing Slowly and Prioritizing Family

Learn More About Floret:

• Floret https://www.floretflowers.com
• Email Sign up https://www.floretflowers.com/newsletter/
• Seed Saving Course https://workshop.floretflowers.com/2024-seed-saving-mini-course-opt-in
• Instagram https://www.instagram.com/floretflower/
• YouTube https://www.youtube.com/@floretflowerfarm
• Facebook: https://www.facebook.com/floretflowers/ 
• Annual Floret Workshop: https://www.floretflowers.com/workshops/online-workshop/

Take the quiz: https://bit.ly/3typesofpeoplereplacingincomewithadigitalcourse

Sign up for our newsletter: https://bit.ly/thefloweringfarmhousenewsletter

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