Nisita Siratranont

Experienced 20 years in marketing a demonstrated history of working in overall B2B sales and marketing area which are product development, pricing, communication, digital, channel development, dealer network, CRM, specification, solution development, branding, brand activation, campaign promotion and trade marketing. Building a marketing team from the scratch is one of my expertise. I have been in wide range of industries that are automotive, construction materials, including retail in oil and gas.

MARKETING LEAD (RETAIL INTEGRATION - ASIA)

Harley-Davidson

Developing Go-To-Market and B2B strategies and supporting dealers on product launch
Responding marketing communication and ensuring the brand's standing and perception is sustained and enhanced
Developing and outlining the path to drive growth within a target market

 

CHIEF GROWTH OFFICER
Blockfint Co., Ltd. | Jul 2021-Dec 2021

Driven and managed growth in terms of NPD, revenue, brandawareness and communication
Led team to win 4th runner-up Spark Ignite 2021 Thailand StartupCompetition - Blockchain platform on carbon credit

 

DEPARTMENT MANAGER COMMERCIALMARKETING&STRATEGY

Bridgestone Sales (Thailand) Co., Ltd. | Mar 2019 - Jul 2021

Developed B2B sales and marketing strategies, budget, and action plan in product planning, pricing, dealer management, campaign, solutiondevelopment, and training
Developed and adjust business strategies planning for commercial tiresbusiness. Managed the budget and making decisions about investments,costs, and revenue generation

 

PROJECT MAKRETING STRATEGY MANAGER
NS BlueScope (Thailand)Limited | Jun 2010 - Feb 2019
Accountable sales and marketing results through the creation of effectivebusiness strategies, budgets, new business development and NPD
Expand the customer base beyond Bangkok to cover all regions of Thailand.
Developed G0-To-Market and generate prospective leads

 

OFFSIT CONTROL TEAM LEAD/TERRITORY MANAGER
Exxonmobil Limited | May 2010 - Jun 2006
Devised effective territory retail sales and marketing strategies thathelp drive revenue growth in Esso stations (BKK, Nontaburi,Pathumthani)
Managed people and customer to ensure smooth retail operation,safety and highest customer satisfaction

CERTIFICATION DIGITAL MARKETING:CUSTOMER ENGAGEMENT, SOCIALMEDIA, PLANNING & ANALYTICS
EMERITUS Institute of Management
2017

LL.M. LAW AND ECONOMICS

Hamburg University
2002-2003

BACHELOR OF ECONOMICS(INTERNATIONAL PROGRAM)

Thammasat University
1997-2001