Hype a video

Help your favorite up-and-coming creators get more views and reach new fans by hyping their new long-form videos up to three times each week or through pay to hype. When you hype a video, you give the video points. YouTube automatically applies bonus points to your hype based on the creator’s subscriber count. The fewer subscribers a creator has, the more bonus points are applied to each hype.

Videos with the most points are added to a new leaderboard that shows the most-hyped videos over the last week. With the point bonus based on a creator’s subscriber count, eligible creators of all sizes have the chance to reach the top of the leaderboard. The leaderboard will display the same list of videos to all viewers in the same country so you can discover fresh content that people near you have endorsed with a hype.

Availability & Eligibility

Availability

You and the creator must be based in Brazil, Taiwan, or Turkey to hype content. We’re hoping to roll this feature out to more creators and viewers in the future.

• Brazil - hype at no cost and for a cost
• Turkey - hype at no cost (only option)
• Taiwan - hype at no cost (only option)

Eligibility

You can only hype long-form videos, uploaded within the last 7 days, from creators with 500 to 500,000 subscribers. You must be 18+ in eligible countries to use hype. To keep the YouTube community safe, fun, and enjoyable for everyone, there are some types of content that aren’t eligible to be hyped. Additionally, all content must comply with YouTube’s Terms of Service and Community Guidelines.

Hype at no cost

If you're in one of the available countries, you can hype three times each week. If you choose, you can hype the same video three times or hype different videos.

On Mondays at midnight, local time, we'll refresh your ability to hype. For example, if it's Sunday evening and you hyped twice over the past week, at midnight on Monday you can now hype three times throughout the week.

Pay to hype

If you're in one of the available countries, you can pay to hype as many times as you wish on the same video. However, depending on your country/region, the daily and weekly purchase limit will vary.

Hype a video

1. Open the YouTube mobile app on your Android device.
2. Find and view a video from an eligible creator that was uploaded within the last 7 days.
3. Swipe left on the comment preview carousel until the option to hype the video surfaces, or tap and the carousel will change to show the option to hype.
4. Tap Hype.
5. A card will surface with a button showing the number of points your hype is worth. YouTube automatically updates the number of points your hype is worth based on the creator’s subscriber count.
6. Tap Hype to give the points to the video.

FAQs