Tag products in your content

If you’re eligible, you can tag products featured in your content. When you tag products in your content, a “Shopping button” will show up in the corner of your content. Viewers can select the label to review a list of the products you tagged.

This feature is only visible to viewers in select countries or regions. Learn more about how viewers browse and buy products on YouTube.

Tagging Guidelines

If you’re eligible for this feature, only tag products in your content if:

  • Products are easily identifiable and featured prominently in your content.
  • Products are meaningfully related to your content.
  • A viewer may reasonably want to learn more or buy a product based on its appearance in your content.
  • Products are used as intended. This means that your use of the product aligns with the manufacturer’s intent and promotes safe usage.

Meeting Guidelines

We review product tags and may remove tags that don’t meet these guidelines. We want to make sure your viewers discover products that are featured in your content to give the most relevant experience. If we find repeated instances of non-compliant product tags, we may remove them from your content and your channel may lose access to the affiliate program.

Troubleshooting product tags

Keep in mind that product tags won't show on your content if:

  • Your content's audience is set as made for kids.
  • Your content has a copyright claim against it.
  • Your content is deemed limited or ineligible for monetization.
  • Your content includes a revenue sharing track from Creator Music.
  • Your viewer is not in an eligible country/region.
  • Your viewer is watching your content on a mobile browser, smart TV, or game console.
  • You have no approved, in-stock items.
  • Your tagged products were removed by the brand/retailer for not meeting their brand needs.
    • If you don't see products when searching for them from a specific brand/retailer, it means that their products are not available for you to tag at the moment. You may choose to tag these products from other brands/retailers.
Note: Before adding products to content with paid product placements, make sure to review any contractual obligations you may have. Add appropriate disclosures to your content, including the YouTube paid product placements and endorsements disclosures.

Tag, remove, & rearrange products while uploading new content

To tag products while uploading new content:

  1. Sign in to YouTube Studio.
  2. Upload a video or Short.
  3. When you reach the "Video elements" page, go to Tag Products, and click Add.
  4. Enter the name of the product that you want to tag in the search box.
  5. Select the product and drag it to the indicated area in the tool. You can tag up to 60 products.

Add timestamps to your tagged products

To help your viewers shop the products tagged in your videos at the right time, add timestamps to your tagged products:

  1. In the ‘Tag Products’ section, click ADD TIMESTAMPS next to your tagged products.
  2. Click Add timestamp next to the individual product you want to add a timestamp for.
  3. Enter the time in your video when the product surfaces. 
    1. You can’t add a timestamp in the first 30 seconds of your video and your timestamps must have at least 30 seconds between them.
  4. Click Done and then Save.

Notes:

  • Timestamps can only be added to your tagged products using a computer.
  • Timestamps are only available for long-form videos that are at least 1 minute long.

To tag products in live streams:

Once you're a part of the program, you can start tagging products in your live streams. Viewers can review a list of products that you've tagged by selecting the Shopping . Learn how to tag products on your live streams. 

To remove a product:

  1. Find a product that you’ve already tagged.
  2. To remove it from the list, click Delete next to the product.

To rearrange two or more products:

  1. Find a product that you've already tagged.
  2. Drag it to the desired position.
  3. Select Continue to save the change.

Tag, remove, & rearrange products in existing content

To tag products in existing content:

  1. Sign in to YouTube Studio.
  2. From the left menu, select Content.
  3. Click a video’s title or thumbnail.
  4. Click Products to open the ‘Tag products’ section.
  5. Enter the name of the product that you want to tag in the search box.
  6. Select the product and drag it to the indicated area in the tool. You can tag up to 60 products.

 Add timestamps to your tagged products

To help your viewers shop the products tagged in your videos at the right time, add timestamps to your tagged products:

  1. In the ‘Tag Products’ section, click ADD TIMESTAMPS next to your tagged products.
  2. Click Add timestamp next to the individual product you want to add a timestamp for.
  3. Enter the time in your video when the product surfaces. 
    1. You can’t add a timestamp in the first 30 seconds of your video and your timestamps must have at least 30 seconds between them.
  4. Click Done and then Save.

Notes:

  • Timestamps can only be added to your tagged products using a computer.
  • Timestamps are only available for long-form videos that are at least 1 minute long.

 To manage auto-tagging:

Note: Currently, this feature is only available to US creators in the YouTube Shopping Affiliate program. Learn more about the affiliate program.

Auto-tagging helps find videos and tag products in your videos. You can manage the tags directly in YouTube Studio and opt out of this feature at any time.

Manage your tags

  1. Sign in to YouTube Studio.
  2. On the left menu, click Earn and then Shopping tab.
  3. Under the “Latest auto-tagged videos” card, click View More.
  4. Select the video you would like to change.
  5. On the right side, click Products.
  6. Then you edit, remove, or add tags to that video.

Turn on or off auto-tags

  1. Sign in to YouTube Studio.
  2. On the left menu, click Settings .
  3. From the left menu, click Channel and then Advanced settings.
  4. Scroll down to “Automatic product tagging.”
  5. Next to “Tag product automatically,” you can turn on or off auto-tagging.
  6. Then click Save. 

To tag your products in bulk:

Note: For the bulk tagging options to be visible, you must have added product links to the existing video description.

Save time by tagging suggested products across multiple videos with bulk tagging. To use the bulk tagging feature:

  1. Sign in to YouTube Studio.
  2. Click Earn  and then Shopping tab.
  3. Click Tag Products .
  4. Review the videos with suggested products to tag that were found in the video's description.
  5. To tag certain products:
    1. Click the product image.
    2. Click TAG next to the relevant products or TAG ALL for all products.
  6. To tag products for one or more videos: 
    1. Select the relevant videos or select all videos.
    2. Click TAG.

To remove a product:

  1. Find a product that you’ve already tagged.
  2. To remove it from the list, click Delete next to the product.

To rearrange two or more products:

  1. Find a product that you’ve already tagged.
  2. Drag it to the desired position.
  3. Select Continue to save the change.

Shopping performance and revenue

To access your shopping insights:

Use expanded reports in YouTube Analytics to measure engagement with your tagged products and find out how much of your traffic comes from product pages.

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