You may get the same or similar results to someone else who searches on Google Search. But sometimes, Google may give you different results based on things like time, context, or personalized results.
Time causes differences in results
Time may be one of the biggest reasons why results vary between people. For example, we regularly add new content from the web soon after it’s published. Those who search a few hours or even a few minutes apart may find variations because of newly available content.
There are data centers around the world that Search uses. When we make an improvement to our ranking systems, it takes time for these to fully roll out to all our data centers. This can produce differences in results depending on which data center is responding to your search.
Search uses context to improve results
When Search considers the context of your search, it gives more relevant results. Some examples of context are:
- Location: If you search
pizzain a particular city, you get results relevant to that location. - Language: Helps you get results in the language you speak.
- Device type: Links to the correct app store or shows the best results based on your screen type, like mobile or desktop.
- Related results: After you click a web result and return back to the search results, you can find more related results.