About the Local Services Ads Equivalency Program

Local Services Ads offers a program that allows approved businesses, brands, or enterprises to conduct their own screening and verification checks.

Your business, brand, or enterprise may qualify for this program if:

1. You perform license, background, and insurance checks (if applicable) on your business or professionals in a way that meets Google’s standards.
2. Certain eligibility criteria are met, including but not limited to:
   • US businesses
   • Minimum of 10 locations
   • 250 or more employees or annual revenue exceeding $50M USD
   • Businesses must conduct the following checks on professionals or fieldworkers performing local services jobs:
     • Insurance checks
     • License checks
     • Background checks
   • Franchises that administer or maintain direct control of verification of the professionals or fieldworkers are eligible.