Uploading license or insurance documents

Your business must pass Google’s screening and verification process to serve Local Services Ads. Depending on the business category and country, this process may include verification of licenses or insurance.

This article explains how to upload license or insurance documents for verification to serve Local Services Ads.

Before you begin

Ensure you understand the screening and verification process for Local Services Ads, including the guidelines for license and insurance checks.

Instructions

How to upload license documents

1. In your Local Services Ads account, tap the menu in the top left.
2. Select Business Verification from the menu.
3. Find the license you want to upload, then click Add details.
4. In the “Business License” dialog box, select the type of license to upload from the dropdown menu.
5. Enter your business name, license number, and license expiration date. If an image of the document is required, select “Attach file” and enter the expiration date.
6. Click Save.

How to upload insurance documents

1. In your Local Services Ads account, tap the menu in the top left.
2. Select Business Verification from the menu.
3. Next to “Proof of Insurance”, click Submit document.
4. In the “Proof of Insurance” dialog box, click Attach file to upload your insurance document.
   • Note: For healthcare providers, you’ll upload your documents for general liability insurance and professional liability (medical malpractice) insurance separately. You’ll upload your general liability insurance documents for the business on the landing page of the verification portal, while professional liability insurance documents will be uploaded along with each provider’s details, such as license and education.
5. Click Save.

Related link

• Understand the screening and verification process