February 16, 2021
Parallel tracking helps improve site speed by bringing people directly to your landing page while measurement happens in the background. Today, we’re confirming that the deadline to adopt parallel tracking for Video campaigns is April 30, 2021.
If you work with a click measurement provider, reach out to them as soon as possible to ensure that there’s no disruption to your click measurement system. Use this parallel tracking partner guide to help with the transition.
Posted by Nicky Rettke, Director of Product Management, Google Video Ads
