After you link your Google Ads account to your Google Analytics 4 property, Ads data should be available in Analytics within 48 hours. However, you need to take additional steps to use data from key events and audiences from Analytics in Google Ads.
Missing Google Ads data in Analytics
If you are missing Analytics data in Google Ads and missing Google Ads data in Analytics, follow the steps to troubleshoot the missing Google Ads data in Analytics first.
Missing Google Ads data in Google Analytics 4 property
Missing conversions in Google Ads
To use key event data from Google Analytics in Google Ads, you must first create conversions in Google Ads. Only conversions that are based on Analytics key events related to Google Ads campaigns will be created. For example, if your Analytics data includes key events from direct traffic or campaigns outside of Google Ads, those conversions will not be created.
Create conversions in Google Ads based on Google Analytics key events
Missing Analytics audiences in Google Ads
To troubleshoot missing Analytics audiences in Google Ads, go to: