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On January 22 2024, the Google Ads Gambling and games policy France country-specifics will be updated to remove the reference to online casino, as follows.
| Product | Allowed? | Details |
|---|---|---|
| Online gambling |
Google allows ads promoting the following online gambling as long as the advertiser is registered with ANJ (Autorité Nationale des Jeux), provides a valid operating license number, operates on a ".fr" domain, and publishes a warning on the landing page and also any image ads against excessive or pathological gaming as well as a message referring to the help and information system as foreseen by the gambling laws:
Gambling aggregators are sites that provide information about, or a comparison of, other gambling services, but do not themselves provide gambling activities that require a license. They may only provide links to gambling sites that hold an ANJ operating license, but are not operated or controlled by the aggregator. Aggregators must display a message on the landing page warning against excessive or pathological gaming. Advertisers must also be certified with Google. See how to apply. |
|
| Gambling-related products |
Google allows ads promoting the following gambling-related products as long as the advertiser is registered with ANJ (Autorité Nationale des Jeux), provides a valid operating license number, operates on a ".fr" domain, and publishes a warning on the landing page and also any image ads against excessive or pathological gaming as well as a message referring to the help and information system as foreseen by the gambling laws:
|
Advertisers must apply for certification.
The Gambling and games policy page will be updated when the policy goes into effect on January 22, 2024.
(Posted on December 22, 2023)