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Build trust, increase transparency, and get access to more features by completing advertiser verification. You’ll just need to complete a few tasks, such as answering a few questions about your organization. After getting verified, some of your info will appear in ad disclosures and the Ads Transparency Center, which provides context about an advertiser and their ads.
Learn more about Advertiser verification.If Google Ads can’t verify your business operations after reviewing your answers, you’ll get an email and an in-account notification with details about the issue with your verification task.
On this page
- Info is inconsistent or doesn’t match your Google Ads account
- Not enough info about business relationships associated with your account
- Not enough info about the provider of goods or services
- Not enough documentation about your identity and licensing
- Issues with submitted documents
- Couldn’t verify your identity
Info is inconsistent or doesn’t match your Google Ads account
The information that you have submitted in your verification form is inconsistent with the information in the documents that you have submitted. Some common sources of inconsistency we see include the following:
- The submitted organization name does not match exactly the organization name in the submitted registration document.
- The submitted name does not match exactly the name on the submitted government-issued photo ID.
Additionally, your answers in the verification form should not contradict existing information on your Google Ads account.
Some common sources of inconsistency include the following:
- Details mentioned in the verification form, such as Disclosure name or Company address, do not match the name on your Google Ads account.
- The website provided is either invalid or not associated with your Google Ads account or with any ads in your account.
Not enough info about business relationships associated with your account
When you submitted the verification form, you either indicated that your company has relationships with other businesses, or a relationship was identified as part of the review but you did not provide sufficient information to help us validate this relationship.
When completing the verification form, include details on all relationships involved in the value chain, this can include, but is not limited to:
- Marketing agencies accessing the Google Ads Account.
- End service provider, if different.
- Domain owner, if different.
- Other parties that may be involved with the Google Ads Account (i.e, logging into the Google Ads account).
Additionally, we will need information to validate each relationship. Submit relevant documentation such as but not limited to:
- Documentation establishing proof of relationship with other brands or parties involved, such as an official agreement or contract.
- Document explaining the business relationship or brand owner on their company letterhead.
- Other valid documentation, such as an invoice or email from the other company, that helps us validate your claims.
If the above documents are unavailable, provide a unique identifier and verification website where the relationship can be confirmed.
Not enough info about the provider of goods or services
The information you provided in the verification form was not sufficient for us to understand who is providing the products or services to the end customers.
For example: If you are a reseller and / or affiliate marketer, provide details of the business delivering goods & services to the end customer such as but not limited to:
- Name
- Contact details
- Documentation establishing proof of relationship with other brands or parties involved, such as an official agreement or contract.
Not enough documentation about your identity and licensing
When you submitted the verification form, you were asked to identify yourself as one of the following: an organization, an individual, or an unregistered business.
We ask that you provide additional documentation, depending on which of these you identified as, to validate your identity.
If you are an organization, make sure to provide documentation such as:
- Business registration/governmental registrations.
- License (-es) needed to run the business, if you are in a vertical that requires businesses to be registered (e.g., healthcare, car rental, finance etc.).
If you are an individual or an unregistered business, provide documentation as outlined in the Verification Form.
Issues with submitted documents
Make sure that the submitted documentation meets the criteria below:
- Documents are in acceptable format - PDF, JPG, JPEG or PNG.
- Documents requested are acceptable and valid.
- Documents are signed and dated.
- Documents are uploaded in color if the original document is in color.
- All pages of the document are provided.
The following are not accepted as part of the verification process:
- Zipped documents or links to folders.
- Illegible or blurred documents. Documents must be clearly legible, without glare or blurred text.
- Screenshots of webpages.
Couldn’t verify your identity
We could not verify your identity for one or more of the following reasons:
- The submitted organization name does not match exactly the organization name in the submitted registration document.
- The submitted name does not match exactly the name on the submitted government-issued photo ID.
- The disclosure name mentioned in the verification form does not match the name on your Google Ads account.
- The country in the payments profile does not match the country of the submitted registration document and/or government-issued ID.