Creating and managing tags (campaigns)

Buffer uses tags to organize your content into categories (created by you) to give insight into how your published content performs. Once your first tagged posts publish, they'll start accumulating insights in the analytics tab.

Need some inspiration? Check out our blog post on creative ways to use tags to help you make the most of this feature.

⭐️ This feature is on our paid plans.

In this article:

📝 Good-to-Knows

Looking for the mobile version of Creating and managing tags on the mobile app?
Only team members with Admin access can create tags.
Paid plans can save up to 250 tags in Buffer with up to 10 per post.
Free plans can save up to 3 tags in Buffer with up to 3 tags per post.
Check out this article for information on Tracking the performance of your tags.

Creating a new tag

Start by clicking the Publishing tab in your Buffer dashboard, then click on Manage Tags at the bottom left.
Click Create Tag in the top right corner, enter your text, choose a color, and hit Save.

Adding tags to a post

📝 Tag visibility on the Team and Agency plan

An important note on tags visibility: All users within an organization are able to view all tags, including all posts belonging to those tags, regardless of whether or not they have access to the social channel a post belongs to. Let’s say a user has access to three of five channels that are connected to the organization. They will have visibility of all tags, and all posts belonging to those tags, even if some of those posts are scheduled for the two channels they don’t have access to. However, they will not be able to click on the channel avatar and will not be able to access the queue for that channel. Only the account owner and users with Full Posting Access are able to add posts to tags.

You can create a tag while composing a new post or Idea. Click the Add Tags option in the top right corner of your composition, type your new tag, and click +Create. The newly created tag will show everywhere across your account.

Buffer publishing create tag

The next step is to create posts for your tag. Create your post within your queue as you usually would, and select the tag you'd like to add the post to at the top right of the composer.

Posts scheduled with that tag will be shown in your queue(s). The name of the tag a post belongs to will be displayed on the post within the queue.

Arrow pointing to a tag on a scheduled post in the queue

To add a tag to an existing post, click the tag icon on the post and you'll be able to choose a tag for your post.

Arrow pointing to the tag icon with a dropdown menu of existing tags and the tags search bar showing

Viewing, editing, and deleting tags

To view your full list of tags and see how many ideas, scheduled posts, drafts, approvals and sent posts have been associated with that tag, you can click Manage Tags in the bottom left corner of the Publish dashboard or you can visit https://publish.buffer.com/tags.

From this screen, you can tap the three dots to the right of a tag to see the tag options:

Editing a tag

To change the name and/or color of a tag, head to your list of tag, click on the three dots on the right hand side, and click Edit Tag. Change the name and/or color of the tag as needed and click Save.

Deleting a tag

To delete a tag, head to your list of tags, click on the three dots on the right hand side, click Delete Tag, and then click Yes, Delete Tag to confirm.

📝 Please note, deleting a tag will not delete the posts associated with that tag. If you’d like to stop those posts from being published, you will need to delete those posts individually from your queue(s).

Tracking your tag performance

To view the performance for your tag, head to your list of tags, click on the three dots on the right hand side, and click View Report. You can also access your tag report by clicking Tags under the Analyze tab and toggling to the desired tag.

For guidance on tracking your tags in Buffer, please head over to this guide.