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among the extravagantly wealthy, status isn\u2019t earned just by having money; it\u2019s about mastering the lexicon of luxury \u2014 an exclusive vocabulary polished between michelin-starred dinners and summers on the cote d\u2019azur. 

i learned this firsthand when i shed my small-town roots for the sophisticated streets of manhattan, where i quickly realized my gossip girl binges hadn\u2019t adequately prepared me to navigate high society.

my new, well-off peers didn\u2019t flaunt their wealth with designer logos or private jet selfies. instead, they dropped subtle signals during dinner-table debates about which aman resort has the best amenities or whether soho house was becoming too plebeian. in this world, cultural fluency was the key to fitting in.

unfortunately, i\u2019d already racked up massive opportunity cost having spent my childhood at olive garden when i should\u2019ve been scarfing vanilla meringue cake at cipriani (rookie mistake).

i was ready to embrace my naivety as a charming quirk, until an unconventional lifeline emerged via an instagram post from @supersnake: a raunchy meme page dedicated to roasting the 1 percent.

what i stumbled upon wasn\u2019t just a collection of silly memes; it was a masterclass on the language of the ultra-wealthy. under a thick veil of irony, these memes revealed which brands, restaurants, events, and even career choices were deemed cool (more often, uncool) by rich kids around the globe.

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@supersnake on IG

i soon discovered that supersnake is just one player in an entire ecosystem of rich kid meme pages that are quietly exposing \u2014 and ultimately shaping \u2014 the trends of the world\u2019s most affluent.

through their witty roasts of high society culture, these meme producers, or as i\u2019d like to call them, \u201Caffluencers,\u201D have actually positioned themselves as the gatekeepers of elite taste. a single roast or endorsement can decide the prevailing trends of our time, as their aspirational followers regard them as the ultimate lifestyle authorities.

@laughlanding, for instance, posts rich kid starter packs to geographically map the lifestyles of the uber-privileged. each meme basically directs the wealthy on where they should be jet-setting, dining, and blowing through their trust funds \u2014 all with a cheeky nod to their own excess.

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@laughlanding on IG

then there\u2019s @thefakerothko, who satirizes rich kid archetypes like the miu miu-adorned social climber and the \u201Cstruggling\u201D bushwick artist who\u2019s in therapy to learn how to gaslight women more effectively.

baked into these razor-sharp jabs are endless insights into which clothes, careers, and behaviors might make or break your status as an aspiring gen z socialite.

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@thefakerothko on IG

their followers \u2014 primarily insiders who get it \u2014 consume these memes not only to affirm their belonging in high society, but to stay in the loop and out of nouveau riche territory.

take @gstaadguy, for instance, an affluencer whose high society parody account has garnered support from over 100 members of the forbes billionare list. even he admits that his followers consume this content not just for lol\u2019s, but to track and emulate whatever\u2019s trending among the 1 percent.

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