It’s not clear how Snap is justified in spending money on Spectacles, although AR does make more sense than VR. The reasons why apply to the second order effects of Apple limiting contact sharing.
Snap Partner Summit, Spectacles AR, Scan and Minis
Snap’s Partner Summits continue to provide compelling looks into what Snap is building today, and how it connects to the future.
More Spectacles Mea Culpas; The Athletic in the New York Times; Google, Facebook, Apple, and Subscriptions
More mea culpas about Spectacles, then the CEO of The Athletic gives an explosive interview to the New York Times. Plus, more news about Google and Facebook’s subscriptions offerings, and Apple’s interference.
Antitrust Philosophy, Two More Follow-Ups, Spectacles Inventory — and Mea Culpas
A discussion of the differences between antitrust and more general regulation, and why acquisitions are the most problematic issue. Then, Spectacles inventory is building up, which calls for a mea culpa by me.
Snapchat Spectacles “Launch”, Facebook’s Real Problem
Recent news about Snapchat (Spectacles) and Facebook (its effect on elections) couldn’t be more different; that’s why they are, in fact, related.
Snapchat Spectacles and the Future of Wearables
Creating the future is not just about technology but about creating markets. Right now Snapchat is doing that as well as anyone, which bodes well for Spectacles (but don’t count out Apple).
How the Snap Spectacles Story Broke, Facebook Overestimated Video Metric
The botched rollout of the Wall Street Journal’s Snap Spectacles story shows how media companies have to be more disciplined in their approach. Plus, why there’s no way Facebook screwed up its metrics on purpose.