South Asian Report

Ripped paper divider effect Abstract background image
Cover Image of “Empowered/Imperiled: The Rise of South Asian Representation and Anti-South Asian Racism.”
Anti-South Asian hate is surging ahead of the U.S. elections.

“Empowered/Imperiled” is our first report that focuses on a single AA/PI subgroup. In it, we combine data insights on the scale and impact of anti-South Asian hate and new research on the growth of anti-South Asian hate in extremist online spaces. By doing so, we capture the dual rise of South Asian political representation and anti-South Asian hate ahead of the 2024 U.S. elections.

Download Resources

The sudden ascendance of South Asian figures in U.S. politics coincides with high levels of anti-South Asian hate online and offline.

Summer 2024 represented a huge milestone for South Asian political representation. On July 17, Usha Vance took center stage at the Republican National Convention after her husband, Senator J.D. Vance joined Donald Trump on the Republican ticket for U.S. President. Within a couple of weeks, President Joe Biden ended his re-election bid and Vice President Kamala Harris was named the Democratic nominee. With the sudden ascendance of Vance and Harris — both second-generation Indian Americans — South Asian America was thrust into the political spotlight.

As documented in the report “Empowered/Imperiled: The Rise of South Asian Representation and Anti-South Asian Racism,” this historic moment was also an inflection point, coinciding with a dramatic spike in anti-South Asian hate in August 2024 that will continue to have significant implications for Asian Americans long after the last votes of this election season are counted.

Screenshot from C-SPAN broadcast of the Republican National Convention of Usha Chilukuri Vance, Wife of Vice Presidential Candidate JD Vance.

Usha Vance catapulted into the political spotlight at the Republican National Convention as the wife of GOP vice presidential candidate, Senator J.D. Vance.

Image of Kamala Harris at the Democratic National Convention.

Kamala Harris made history as the first woman of color to receive a major party nomination for president.

(Credit: Gage Skidmore)

This report combines new data insights from NORC at the University of Chicago on the scale and impact of anti-South Asian hate; first-hand accounts of anti-South Asian hate from the Stop AAPI Hate Reporting Center; and new research from Moonshot on the growth of anti-South Asian hate in monitored Domestic Violent Extremist (DVE) online communities to capture the dual rise of South Asian political representation and anti-South Asian hate ahead of the 2024 U.S. elections.

Altogether, “Empowered/Imperiled” paints a clear picture of what happens the rise of South Asian political representation collides with acts of hate on the internet and on the ground — and who gets hurt in the process. 

Key findings

Asian Americans — most of all South Asian Americans — are facing a notable increase in online hate* ahead of the 2024 elections. Even as South Asian Americans like Vice President Kamala Harris take the political spotlight, South Asian communities must navigate racism and xenophobia, religious discrimination, political scapegoating, and more. 

This fits into a longer-term pattern of hate and discrimination targeting South Asian communities that has brought harm to generations of people. The consequences for South Asian communities are serious, including mental health issues, financial stress, and changes to their daily routines to avoid racism. 

At the same time, anti-South Asian hate is also a powerful driver of civic engagement and political activation. Even in the face of ongoing hate and discrimination, South Asian people are responding to racism with political resistance by signing petitions, contributing to racial justice organizations, and resisting racism in their local communities.

* in monitored DVE spaces

South Asian communities face the highest volume (60%) of anti-Asian hostility observed in DVE online communities — peaking in August 2024 after Usha Vance and Kamala Harris captured the political spotlight.

Over the past eighteen months (January 2023 through August 2024), Asian Americans in the United States have faced a steady rise of anti-Asian hate, according to a Moonshot analysis of monitored DVE online communities on 4chan, Gab, and X, among other channels.

Anti-South Asian slurs accounted for the highest volume of anti-Asian terms in extremist online communities, and anti-South Asian slurs doubled from around 23,000 in January 2023 to over 46,000 in August 2024. 

Anti-South Asian slurs spiked in August 2024 — amid the political ascendance of two South Asian political figures: Kamala Harris (the 2024 Democratic nominee for U.S. President) and Usha Vance (the wife of J.D. Vance, the 2024 Republican nominee for Vice President). 

Percentage of anti-Asian hate terms targeting South Asians across online DVE spaces. 60%

There was also a distinct rise of online threats of anti-Asian violence. In August 2024, there were 973 threats of anti-Asian violence, according to Moonshot data — representing a 17% increase from the six month baseline. Of these threats, 75% were directed at South Asian communities.

Since January 2023, online threats of violence towards Asian communities have reached their highest levels. Showing anti-Asian threats observed in online Domestic Violent Extremist (DVE) spaces between January 2023 and August 2024. Line graph that shows a steady increase from February 2023 to August 2024.
Hate on the ground reflects what is happening online.

Research has shown a connection between online anti-Asian sentiment and on-the-ground anti-Asian hate acts. 

In the report, we discovered significant commonalities between the anti-South Asian language used online and that used in hate act reports submitted to the Stop AAPI Hate Reporting Center. 

In both online and offline contexts, we observed anti-South Asian slurs and stereotypes like “India is a slimy country,” “Go back to where you came from,” “terrorist,” and “dirty Indians.”

And in both online and offline contexts, we observed references to Kamala Harris and Usha Vance in the context of anti-South Asian hate.

“My sister was walking in a busy downtown area of a diverse [metro] suburb. … A stranger walked up to her … and started yelling at her, ‘Are you voting for that b-tch,’ Are you voting for the b-tch, Kamala Harris?  … He kept following her, yelling louder, You b-tches shouldn’t even be in this country … this is the USA. … At a time when she should be proud and excited about a South Asian candidate for president of the United States, she has to worry about her safety.”

— Woman, South Asian, Eastern U.S.

Official data on in person acts of hate can take months — and sometimes years — to go public, making it difficult to assess the wants, needs, and concerns of affected communities. In this context, real-time analysis of online hate can serve as an early warning system for racism and discrimination on the ground.

South Asian people in the U.S. today are facing staggering levels of institutional and interpersonal hate.

The rise of anti-South Asian hate online fits into a larger trend of anti-South Asian hate. According to our national-representative survey with NORC, 43% of South Asians adults experienced a hate act due to their race, ethnicity, or nationality in 2023. 

Of South Asian adults who said they experienced hate, 93% experienced harassment — making it the most common form of hate. Institutional discrimination is also a serious problem, affecting 40% of South Asian adults who have experienced an act of hate. 

In fact, in an earlier research report from Stop AAPI Hate/NORC in 2023, 48% of South Asian adults said they have experienced discrimination based on a protected characteristic (e.g., race, religion) at least once in their lifetimes.

Harassment and institutional discrimination were the most common types of hate. % of South Asian adults who experience hate and said they experienced. Harassment 93%, Institutional discrimination 40%, Property harm 40%, Physical harm 20%

“I was verbally assaulted at the bus station when a random woman told me that she will ‘beat me up’ and when I didn’t respond, she proclaimed that ‘she will follow me home’ and that I should be scared as an ‘immigrant b-tch.’ She continued to follow me till I took out my phone and she assumed I’m calling 911.”

Woman, Indian, Eastern U.S.

Though our research findings demonstrate the prevalence and persistence of anti-South Asian hate in recent years, we know this is just the tip of the iceberg. Underreporting is a serious problem among South Asian communities and given historical trends we anticipate that anti-South Asian hate will continue to rise through the end of this election season.

South Asian people are primed to take action to combat hate and racism.

Even in the face of ongoing hate — both online and offline – our data suggests that South Asian people are not resigning to racism, but rising against it. 

The vast majority of South Asian adults feel concerned about the U.S. racial climate and are motivated to get involved in efforts to resist and reduce racism. That includes signing petitions, calling their elected officials, and donating to local organizations.

The majority of South Asian adults are primed to take action in response to hate. % of South Asian adults who said they (are) 
Believe it is important for AA/PIs to work with other racially marginalized groups 91%, Optimistic that AA/PIs have the power to end discrimination through collective or political action 89%, Concerned about the U.S. racial climate 85%, Agree racial inequality is rooted in historical discriminatory policies and practices 79%, Participated in activities to reduce or resist racism in the past year 73%, Motivated to fight racism 68%.

And political momentum is on their side. Indian Americans have surpassed Chinese Americans as the largest Asian-alone ethnic group — and boast the highest number of eligible voters. Considering the recent growth of South Asian representation in local, state, and federal politics, South Asian voters are headed into the 2024 elections with enormous political influence.


Anti-South Asian hate in the U.S. has gone overlooked and underrecognized for centuries — a fact that is responsible for generations of trauma and hardship within and across South Asian communities. Today, South Asian people are facing a new wave of racism, xenophobia, and religious discrimination online, amid the rise of South Asian political representation ahead of the 2024 elections. 

And it will not end after Election Day. In fact, our communities are bracing ourselves for an ongoing rise of anti-South Asian racism and xenophobia stemming from local, state, and federal election results, anti-immigrant political rhetoric, and the general rise of Islamophobia amid the violence and devastation in the Middle East. 

We published this report for two reasons: first, to sound the alarm about the scale and impact of anti-South Asian hate both online and offline; and second, to keep history from repeating itself by calling on our political leaders to mobilize against the racism and discrimination that South Asian communities have faced for far too long.

2023 report Shades of Hate

Learn how we categorize different acts of hate to get insight into the full spectrum of racism and discrimination AA/PI communities face.

Learn how AA/PIs experience hate, the impact on AA/PI victims, and key motivators for political activation and civic engagement.