Backlinks are by far one of the most important SEO metrics. This is because, for starters, backlinks (and their quality) are one of the factors considered by Google when ranking your site. Additionally, they are a huge determinant of a site’s traffic volume. Not to lose you for a minute, remember, backlinks are links or sites that link to your own site, meaning that they’re a huge traffic driver. This means that if you have more quality backlinks, your SEO efforts are brought to fruition with more traffic and higher ranks on Google. This is also to say that how you get your backlinks is important.

 

Buy A Powerful Expired Domain

Each and every day, businesses shut down, collapse, or change specializations. Many of these businesses have websites that have been online for quite a number of years, full of content and quality authority backlinks. This is something you can take advantage of if you’re looking to get quality backlinks that will get your site ranking high on Google faster while getting you the utmost traffic within not so long. The problem, however, is that you have to sift through millions of expired domains in your niche to find one that has the best backlinks. Fortunately, Matthew Woodward at https://www.spamzilla.io/ says that all this becomes a breeze with a backlinks miner tool to help you. “It takes all the hard work and risks out of buying expired domains,” he adds.

Take Advantage of Dead/Broken Links

This is by far one of the most effective ways to get backlinks. To take advantage of this technique, you’ll need to do some research on sites related to your niche that may contain some broken or dead links.  Once you find several, all you need to do is contact the webmasters and let them know that some of their links are broken. Since you’re doing them a favor by so doing, they might as well consider linking back to your site if you propose so. You just need to approach them in a friendly manner, letting them know that the sites or pages they’ve linked to are no longer live. You can suggest they replace such links with one to your site, along with some alternatives, of course, to avoid coming out as greedy.

 

Leverage on Guest Posting

Guest blogging is all the rage nowadays in the world of SEO and internet marketing. It involves publishing your articles on other websites or blogs that are more popular and dropping a link or two that redirects to your site. In eventuality, this tactic can also go a long way in increasing your own online reputation while boosting your social media following and attracting new readers. It helps expand your audience too.

 

Promote Your Content

If Content is king, great content is the “ruler of kings”. However, you have to promote your quality content right for it to get you backlinks that will boost your SEO. Apart from posting it on your site or blog, some ways to promote great content may include:

• On guest post publishing authority websites
• Your social media profile
• Using email marketing (and newsletters)
• Through industry influencers
• Through renowned journalists

Research Your Competitors

While you may not get backlinks directly from your leading competitors in the industry, staying up-to-date with their link-building strategy can help. It involves tracking your competitor’s content so that you know every time they have a new post. You can do this by subscribing to their newsletters or staying abreast of their social media activity. From the content they post, you can always get ideas on where to get high-earning backlinks!

 

Internal Links Are Important

 

Here, it’s all about your internal linking structure. You can use your own anchor texts to drive traffic to other pages within your blog or website. Not only does this please Google, but it also promotes easy navigating throughout your site, thus encouraging site visitors to take a peek on other pages within your site without much hassle. One piece of content can easily link to another piece of content that your audience would consider relevant or worth taking a look at.

 

Without a well laid out backlink strategy, it can be overly hard to reap maximum benefits from your SEO efforts. Link building is without a doubt one of the most important aspects of search marketing, and how you approach it makes all the differences. With the above tips, however, getting quality backlinks for your SEO campaign or strategy should be a walk in the park.